From about 1990, the word Barista was used in Italian to refer to the experts who make Espresso-related drinks. With the improvement of national economic level and the progress of consumption level, barista has become a comprehensive profession in China.
In addition to the basic coffee drinks, it is also required to master some other production methods including milk tea, fruit juice, mixed drinks, cocktails, western-style pastries, western-style simple meals and so on.
In the face of customers' diverse consumption needs, barista is more in the role of a catering expert. Through on-site product production and language communication, barista conveys to customers the consumption concept that is more in line with modern healthy eating standards.
At the same time, in terms of store management, barista, as the producer of products and the first person to communicate directly with customers, often participates in store management as an important participant in store management decision. In real life, the development direction of barista profession gradually extends to store manager and management position in the later period.
Compared with many small coffee business entities, "barista" represents the identity of the operator more. Such as: shopkeepers, librarians, etc.
In 20 10-20 15 years, the coffee consumption market entered a period of rapid development. Coffee consumption In China, the average annual coffee consumption per person is 4 cups, even in big cities like Beijing and Shanghai, the annual coffee consumption per person is only 20 cups. In Japan and Britain, on average, everyone drinks a cup of coffee every day.
Japan and Britain are both world-famous coffee culture countries, which have developed into huge coffee markets. China, which has a strong tea culture, has broad coffee consumption potential and is becoming the largest coffee consumption market in the world. In many large and medium-sized cities in China, the number of coffee professional places is increasing at a rate of about 25% every year. Because China's coffee market is in its infancy, China's coffee consumption has increased.