Both are drinks. The main products are hot drinks and cold drinks, as well as various fruit teas, coffee milk teas and so on.
Second, product comparison
1, R&D department: each has its own independent R&D department.
2.R&D speed: production of Mi Xue Bing Cheng in the last six months 1 new products; Michael Lan Qi has released six new products in the past two months.
3. Product type: There are many kinds of products, such as milk tea, fruit tea and ice cream, which can be said to be comparable.
4. Product taste: Personal taste is different, so the taste will be different. The product tastes of Miko Lan Qi and Mixue Ice City are different. However, I feel that the ice cream and fruit tea in Miko Lan Qi are quite good, and fruit tea is especially recommended.
Third, the charging standard
1, the initial fee: Miko Lan Qi1~ 20,000 meters snow and ice city:1.5 ~ 30,000.
2. Deposit: Miko Lan Qi 1 10,000-meter Snow Ice City: 20,000.
3. Management fee: 2000m snow and ice city in Lan Qi: about 4000 yuan.
4. Equipment cost: about 40,000 in Miko Lan Qi and 60,000 in Mixue Ice City.
5. The first batch of materials: Miko Lan Qi: 30,000 pieces of honey ice city: 50,000 pieces.
6. Decoration fee: Miko Lan Qi: The mall will install it by itself. Generally speaking, according to the unified image of the company, the decoration of a 30-square-meter storefront is basically within 20,000.
Honey Snow Ice City: The company forces the unified decoration of 2500/m2. Taking 30 m2 as an example, the company charges 75,000 decoration fees.
Total cost of opening a store: Miko Lan Qi 1.2 million; Mi Xue Bing Cheng is around 240,000.
Fourth, the brand history and development scale.
Mike Lan Qi: Direct marketing started on 20 13-20 16, and investment was started on 20 16, with more than 100 franchisees a year.
Mixue Ice City: 1997 ~2000 directly operated, and began to attract investment to join in 2000. Within 20 years, there are more than 1000 franchisees in China.
Verb (abbreviation for verb) senior management team
1, Mi Kelanqi: Most of the 30-year-old executives are highly educated and have modern and advanced management methods.
2. Honey Snow Ice City: Most executives over 50 tend to be conservative in management.
Sixth, store support
1, opening activities
Mike Lan Qi: Send raw materials to the opening ceremony, and send people from the headquarters to assist the opening ceremony.
Mixue Ice City: Only personnel assist in activities when opening.
2. Training management
Mike Lan Qi: Before the opening of the business, the headquarters unified training, and there was a national unified network training once a week.
Mi Xue Bing Cheng: Before the opening, there was unified training at the headquarters, and there was no online training.
3. Member management
Michael Lan Qi: There is an advanced membership management system. With the intervention of WeChat, this membership management system will be easy to use. You can also place an order online, send a unified message, pay points, pay coupons and so on. More suitable for today's young people. It is said to be free for franchisees to use.
Honey Snow Ice City: Following the traditional membership management, franchisees solve their own membership cards and coupons.
4. Shop inspection
Mike Lan Qi: patronize the store 1~2 times a month, and the fine is less, with a fine of 50 ~ 2,000 yuan.
Honey Snow Ice City: 1 ~ 3 times a month, with more fines, with a fine of 3000 ~ 1 ten thousand yuan.
Summary:
Mi Xue Bing Cheng brand has a long history and belongs to the traditional beverage franchise brand. The cost is high, and franchisees can rarely pay back the money in a short time. Management concept can't keep up with the times, so it is not recommended to join now.
Mikelange is a new generation of beverage brand, which is in the stage of rapid development, with low cost, short payback period and advanced management concept. Mikelanqi is recommended.