Variety: The raw materials of Ji 'apo Mala Tang are rich and colorful, not only vegetables, bean products, kelp and other algae and mushrooms can be used as raw materials, but also loach, eel, fish, seafood, beef, mutton and pork. The strategic goal: to build the first brand of China Mala Tang, and the rich classics and daily agricultural classics are being broadcast. In 2008, the company will also plan to invest in brand promotion fees, and will vigorously promote the "Ji 'apo" malatang brand in TV stations, newspapers, magazines and other news media. Strive to reach 800 cooperative stores before the end of 2008, and there are our "Ji 'apo" mala Tang cooperative stores in every county and city in China.
Project orientation: Small business plan tailored for small investors, laid-off workers and wage earners.
Product positioning: popular price and high quality enjoyment.
Enterprise spirit: truthfulness, reliability, practicality and persistence.
Management concept: institutionalization+standardization+humanization
Business philosophy: people-oriented, quality-oriented, food-oriented, and pursuing Excellence.
Service concept: pursue the customer satisfaction rate of 10 1%
Cooperation concept: clone classics, copy wealth, win-win cooperation, and create prosperity.