0 1 The magic of color-transmitting energy, expressing emotions and catching people's eyes. In design, color has unlimited possibilities. It can transmit energy, express emotions and attract attention. According to the different themes of the poster, bold, soft or romantic colors can be selected respectively. In a word, color can play a vital role.
In the example below, the poster of Savannah Music Festival uses soft spring colors to make everyone feel that this is an outdoor music festival, and the music to be enjoyed is soft and beautiful, not heavy rock.
Another way is to use solid color blocks, just to ensure the harmony of various color combinations. This way can make the background very eye-catching, and the following example is a good illustration of this.
You can also control the number of colors used to see how the poster below uses only red and black to create an eye-catching effect with strong contrast.
Try different fonts. Sometimes, just using fonts can make the activity poster convey rich information. Use sans serif bold to express seriousness, serif italic to convey elegance, or choose playful handwriting to create fun. When choosing a font, choose at least two-one for the title and the other for the text. Let's use fonts to create visual impact. Take a look at the following two beautiful activity posters, which are inspired by the activity theme "food" ~ This example is a good illustration of how to successfully convey the core content of the activity to the public by using experimental composition.
If you want to try a similar font form, make sure that the auxiliary font is simple.
Below is a poster of an annual font design festival, which also skillfully combines the theme of the event with fonts.
03 Divide the visual level
Posters should be easy to read quickly and play an eye-catching role, so it is particularly important to classify information levels. If there is only a small amount of text in the poster, use a thick font as much as possible, and combine simple graphics or photos. Please refer to the ColumbusCreative poster below. If the poster contains a lot of text, then focus on the text, and consider placing headlines and treating a lot of text as a whole text block.
Using negative space to form clever composition
It's really amazing that one picture hides another. When you finally see the hidden image, you will feel refreshed. Melbourne Restaurant Association posters skillfully use the negative space in the fork to combine the wine glasses. Another way to use negative space is to focus the visual center on a small object and leave visual breathing space around it. Put the text in a negative space to attract attention, but don't fill it up.
Delete redundant elements, less is more.
Sometimes, less is more. This method can attract the audience's attention, and the communication effect achieved by a simple word or a dramatic picture far exceeds that of a large text and a complex image. Don't add extra graphics or text for the sake of adding.
We can notice the similarities between these two posters. They both focus on the audience's sight with only one leading word, and create a simple font sense with plain colors.
The elegance of minimalism is still very effective in practical application.
06 lock focus
The combination of clear or fuzzy pictures can enhance the power presented by words. If you cut the picture to the core, you can create a dramatic effect and attract attention. The poster of Chaillot National Theatre below uses partial lip-shaped pictures instead of full-face pictures to create passion and tease. Have you noticed that the lip shape also outlines the heart shape?
07 graphics create visual highlights
Various shapes are connected with each other and then form new shapes, which can create a visual clue for the audience. We can use various graphics to place words, or create interesting compositions, or guide specific visual directions. In a word, shapes are very diverse and practical in poster design.
The possibilities of composition
When all the information, pictures or graphics are ready, it is time to consider how to break them up completely and reassemble them for easy reading. The process of information recombination is like walking a maze. You decide how the audience should read this poster and how to get the information it expresses. Think more about the interaction between graphics and words.
The poster below was designed by Calamargraphic for Malaga Festival, and the text information was placed on the upper right side of the poster, and then the colorful characters were used to go to the text information together.
Draw the depth of the picture layer by layer. Put the graphics, colors and words at different levels to create depth, and use a small drawing board to lead people into the small world in the poster. The poster of the Horticultural Festival below is layered, with words and pictures superimposed on each other to create a picture of the life of gardeners.
The Valentine's Day poster below has the same effect. It uses shadows to create a three-dimensional sense. The placement of characters is also very interesting, they are close to each figure, which makes them related to each other. Wonderful.
The application of oblique composition in poster design About the application of oblique composition in design, we all know that oblique composition can make the picture look more creative and break the horizontal and vertical visual thinking, which is an effective design technique. Of course, any method should not be used indiscriminately, and the appropriate design direction should be selected in combination with the characteristics of the picture itself. Among the plane posters, there is a kind of pure text design, and how to make the picture full of text less dull, designers have adopted this oblique composition method. The following group of posters have achieved strong visual appeal and demonstrated their creative design skills through the comparison of the size of the text and the personalization of the composition form. It can be seen that in the above group of posters, the oblique composition is properly used, which is not only a pure plane effect, but also a stepped sense of space is added to it, which makes the picture look deeper. The pure text poster pursues freedom and artistry, and dares to break through the traditional design ideas in typesetting, thus showing more possibilities of design.
It is not only a poster with pure words, but also any form of design products can use oblique composition under appropriate circumstances to achieve better results. In advertising design, oblique composition can reflect a sense of movement and impact, which is a common advertising design technique. The poster of 20 19 Beijing International Film Festival is also in the form of oblique composition. The projector illuminates a sky obliquely from below, and people's eyes are easily attracted to it. This poster, which combines words and characters, skillfully solves the problem of many words with oblique composition. The picture conveys clear information to the audience through the vertical layout of words and characters. Another performance field of oblique composition is the poster design of film and television dramas, and more and more posters begin to adopt this design method in order to achieve better creativity. The most direct visual feeling of using oblique composition in film and television posters is the sense of speed and impact, which is intuitively reflected in the poster design of the movie Speed and Passion 8. This rude visual impact is also reflected in the poster design of Mad Max, both of which directly reflect the film style of action drama, and this feature is also highlighted in the poster design, which is more likely to arouse the audience's desire to watch. Thrilling and sense of crisis are also the characteristics that can be easily shown in the oblique composition. The poster design of "Spider-Man" shows this point, showing the film's thrilling and sense of crisis with the oblique composition. This technique is also used in the poster design of "England vs. England", which reflects the strength and tension of confrontation. Although the movie plot is not excellent, the poster is still very good. There are many movie posters like this, such as The Cruise of Terror mentioned in the previous article, and the movie posters listed below, such as Winning Strike, Deadly Confrontation, Divergent, Deadly Ace, Teenage Mutant Ninja Turtles, Doctor Strange, Star Trek, Dunkirk, thesweeney, The Heroic Seven Dragons, etc., also use this form of expression. Movie Winning Strike Poster Movie Divergent Poster Movie Doctor Strange Poster Movie Deadly Confrontation Poster Movie Anti-violence and Peace Poster Movie Brave Seven Dragons Poster Movie Dunkirk Poster Movie Ocean's Twelve Poster Movie Teenage Mutant Ninja Turtles Poster Movie Spider-Man Poster Movie Dead Attendant 2 Poster Movie Shadow Poster Movie. The poster of "Cheating the sky and crossing the sea" creates a sense of inclination through the perspective of the characters. The theme cover of ballet dance in Washington Life Magazine uses oblique composition, which makes the picture look very dynamic and dramatic, which is very suitable for the expression of the theme. At the end of the article, the oblique composition is a form of plane composition, which breaks through the rules of traditional typesetting and expresses information and emotion with a more free and personalized vision, which is also a part of design diversification. In addition to the expression of creative points, this technique should pay more attention to the control of the overall structure of the picture, and it needs to constantly debug various angles and composition to achieve satisfactory results. It has high requirements for the combination and interaction of characters, scenes and copywriting, and carries the double experience of the audience's sight and psychology. In daily design, we designers might as well practice it and have a general understanding of this method. Many times, we just look at how simple this thing is, but we never do it. Only when you do it will you find that it is not that simple. A picture is never just a pile of materials, but it is supported by many things of thought and structure, just like a human skeleton. Without this support, the picture will not live.
How to design pop posters? Layout design of POP poster
Layout design, that is, composition, refers to conveying commodity information to people clearly and quickly in a relatively short period of time, so as to achieve the purpose of profit. The content shown in the poster needs to be treated through reality, proportion and tone to achieve the publicity effect. The most important part of a beautifully made poster is the layout design, that is, the advertising content is reasonably and vividly made in a certain specification and size of the layout, and the layout is reasonable to attract consumers' attention, so as to achieve better sales purposes.
Layout design is to properly arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, so that posters have a sense of direction and order, and guide consumers to see what first, what later and what the key points are. Pay attention to the blank space in the poster, and the general ratio is 3: 7 or 4: 6. Composition is also a kind of division to achieve the ideal layout effect. The segmentation of the picture mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and changes of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.
When people are watching a certain visual point, their eyes will soon focus on this point and remain motionless. The layout of posters should be scientifically designed by using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm. The content of the poster mainly includes: title, text, illustrations, borders and so on. Its production steps are usually: typesetting-drawing-coloring three steps.
The captions in a POP work are very important visual communication, so the most important captions in a work must be outlined. Usually, poster POP fonts include living characters, regular characters, soft characters, chubby characters, hollow characters, etc. In order to highlight the theme, some artistic designs can be made on the fonts, such as adding borders, color contrast, deformation, etc. When highlighting the preferential price of a product, the original price and the current price can be strongly compared in size and color, thus attracting consumers.