The brand is headquartered in Jinjiang District, Chengdu, Sichuan Province.

At any Xianhezhuang store across the country, the walls are invariably covered with photos of Chen He with various celebrities and Netflix bloggers. Typically, only Xianhezhuang's regional representatives of the opening of the new store Chen He will be airborne in the store to create a wave of opening publicity momentum, the general franchise stores do not have such treatment. And after the new store into the daily operation of the track, celebrity netizens also no longer appear, just in front of the store on the TV loop play Chen He and celebrity netizens visit the store marketing video.

Xianhezhuang owner

Xianhezhuang is a hot pot brand invested and established by Fuzhou Changle-born actor Chen He and Nanping-born singer Ye Yixi in partnership with host Zhu Zhen, and started business opening in May 2015.

In 2015, Chen He and Ye Yixi, together with Zhu Zhen, established Fujian Xianhezhuang Catering Investment Management Co.

In June 2017, Xianhezhuang opened its second branch.

By January 2020, Xianhezhuang had opened more than 300 branches in 108 cities, including Beijing, Shanghai, Xi'an, Chengdu and Shenzhen.

Above reference: China News Network - unqualified brand cooperation catering franchise is how the star "eaten"