What is the operation idea of Pinduoduo?
First of all, talk about Pinduoduo's operating rhythm. Operation is divided into four stages: innovation, foundation, rise and explosion (leveling).
1, on the new stage
Don't just stare at one or two products. A certain frequency of new products can keep the store active, and you will find more if you try more. Of course, it is not required to take out more than a dozen models a week to test like the industry leader, but at least one or two new models a week? Generally, our store has models around 10, which is too many. Do you want to open a grocery store or do something?
2. Basic stage
After the new product is launched, it will break 0 within 24 hours, and then do the basic sales. Secondly, it will judge whether the product value is worth pushing.
This can be divided into two situations: the first is that you don't know whether the product is really suitable for the market, and you need to drive a search car to measure money and collect enough data to judge whether you can continue to work in the next stage. The second is that you have done sufficient market research, and this product must be pushed, so you can directly enter the next stage.
3. Ascending stage
At the beginning of opening a store, don't fantasize about exploding products by through train. There is no brainless through train. You will find how the natural traffic is gone, which is the consequence of driving indiscriminately, impacting the free traffic!
In the rising stage, there are many good products that don't need to be promoted. The system will naturally give you more exposure. Just follow the platform.
However, most people put their products on the shelves before driving through trains, trying their best to squeeze the production ratio. then what
When I met a boss, the new products in the new store were put on the shelves, and then the through train roared and invested 6.5438+0.02 million. The output ratio is less than 3, and the net loss is nearly 700,000.
In the early stage of our store, the platform will give you a little traffic, depending on how you perform. On the first day, I gave you 100 traffic, and you clinched 2 orders, indicating that you are not good enough. In order to avoid wasting traffic, the platform will give you 60 orders the next day, 1 order. Ok, I'll give you 20 orders on the third and fourth days. ......
So what should we do at this stage? First of all, we will spiral up the data for 7 days and bear the free traffic of the platform. These free flows are very important and are the key to whether our store can make a profit in the future (what can we earn by cars alone, and free flows are not fragrant? ), we can use many methods for drainage, such as 24-hour live broadcast, and any method can be used.
4. Outbreak stage
At this stage, do a good job of daily statistics, observe which proportion of paid promotion has the greatest profit, and then fine-tune the proportion of investment every day to eat up the profit, which may gradually drop down later, and the decline position is basically the life of your product. At this time, you can simulate the operation, calculate the payment in batches and push the payment in batches according to the data reports accumulated in the past. If the operation is skilled enough, the assembly line will do.