Jiaxing is rich in zongzi, and Wufangzhai is the most famous one in Jiaxing. People put the laurel crown of Zongzi King on its head, and the little Zongzi has become a symbol of Jiaxing, the hometown of rice, and is known as the representative of food culture and the messenger of foreign exchange.

Zongzi Culture Festival

According to the book "Gu He Zatan" in the Qianlong period of Qing Dynasty, Jiaxing Zongzi used to have white water Zongzi, red date Zongzi, red bean Zongzi, bean board Zongzi and alkaline water Zongzi, commonly known as Wufang. Inheriting the long-standing rice culture and food culture, Wufangzhai Zongzi came out in 1921. At that time, Mr. Zhang Jinquan, a native of Lanxi, Zhejiang Province, who was engaged in cotton playing, set up a stall to sell zongzi in the north street of Jiaxing when the cotton playing business was light in spring and summer. Later, Jiaxing was the most lively place at that time, and rented a facade to open the first Wufangzhai Zongzi shop, which operated ham and chicken dumplings and heavy oil mixed with sand dumplings. After several years, Jiaxing people Feng Changnian and Zhu Qingtang also opened two Wufangzhai, Heji and Qingji, opposite and next door to this store. Fierce competition has made the selection of zongzi materials more and more exquisite, the preparation scheme more and more perfect, and the taste more and more exquisite. Jiaxing Zhangjialong Wufangzhai has gained a reputation and is well-known in the south of the Yangtze River.

zhangjialong is the downtown area of old Jiaxing, with many shops and theaters. The founder of Wufangzhai knows how to master the business. Every time the play is over, the store will open the lid of the zongzi, and the rich fragrance will be scattered everywhere, and the pedestrians will involuntarily step into the store to taste it. The older generation of Jiaxing people recalled that at that time, Zongzi was burned with mulberry wood, and the wood was mixed with Zongxiang, which was really appetizing and could be smelled all over the street.

after the transformation of the old city, the old Zhangjialong has long since ceased to exist. In the 56 years of public-private partnership, three Wufangzhai shook hands and came together, and also absorbed the Xiangweizhai Zongzi Store in Xuangong Bridge, East Gate of Jiaxing, and synthesized the new Wufangzhai Zongzi Store in Jiaxing. They took out their own zongzi classics, learned from each other, and integrated innovation. This Wufangzhai Zongzi shop, with 19 employees and registered capital in 5 yuan, dominated the market with its traditional skills of wrapping zongzi.