7 articles about Spring Festival activity plans

During the New Year, the whole family gathers together to enjoy happiness and tranquility amidst the noise and celebration. How to write about the Spring Festival activity plan? Now I will bring you the Spring Festival activity plan, I hope you like it!

About the Spring Festival activity plan 1

Purpose:

The Spring Festival is a traditional festival in China, and it is also the most grand and solemn festival of the year. For businesses, It is said that it is the peak season for sales. In the face of a fiercely competitive market, only through a series of preferential and profit-sharing promotion methods to make customers truly feel the benefits can we win the market, increase popularity and increase sales.

Event publicity and layout:

1. Unify the New Year atmosphere of each branch. The planning headquarters design team will go to each branch to make unified planning according to the actual situation to achieve a unified effect, and Design layout renderings and submit them to leaders for review.

2. All materials arranged in each branch will be coordinated by the planning headquarters and the purchase application will be unified.

3. Each store will make Spring Festival hanging flags and decorate them.

4. The store service desk conducts broadcast promotion of event content.

5. Display boards at the entrance of each store will promote the content of the event.

6. New Year festive music will be played at the service desk of each store.

7. Promote event content on the square stage of store x.

8. Do TV advertisements for new year products that are on the market.

9. Express dm poster promotion __ Issue: Number of posters: __ copies

Activity 1

Activity theme: Cash prizes are waiting for you

Activity time: January 17, 20__ - January 22 (6 days)

Activity location: __ Each branch of the shopping mall

Activity content: Activity During the period, any one-time shopping of 68 yuan or more in the supermarket area of ??each branch of __ shopping mall can participate in the "Welcome the New Year and Grab Lucky" lottery with a receipt; the prizes are set to 100 yuan, 50 yuan, 10 yuan, 5 yuan, The price ranges from 2 yuan, and you are 100% sure to win! Daily quota is limited, while stocks last! Only three tickets can be drawn from a single ticket.

Note: __Nan,

Activity 2

Activity theme: Welcome the New Year and give out red packets

Activity time: December 25, 20__ - January 22, 20__ (29 days)

Activity location: __ mall branches

Activity content: During the activity, any one-time purchase of 58 yuan or more in the supermarket area of ??__ mall branches will give tea garden benefits. There is one pack of red packets, and you will get 2 packs of tea garden red packets when you spend 108 yuan or more. The receipts cannot be accumulated and are only valid on the same day. A single receipt is limited to three packs.

Activity 3

Activity theme: The God of Wealth brings blessings, “gold coins” are available for you to collect

Activity time: January 27, 20__ - January 29th (3 days)

Activity location: __

Activity content: During the activity, anyone who purchases more than 38 yuan in one time in our mall can participate in the "God of Wealth Blessings, "You can clip gold coins" activity;

Game rules: Customers who purchase more than 38 in our mall at one time can participate in clipping gold coins with their receipts at the event site. During the game, customers must use the products provided by our mall Use props to clip from one cornucopia to another. All coins caught within the specified time will be given to you! If there are any illegal operations, all operations will be repeated;

Operation method: The finance department is responsible for exchanging a batch of 5 cent coins for use in the event. The planning headquarters purchases four sets of God of Wealth costumes and distributes them to each store. During the event, the store will Arrange for a tall man to put on the God of Wealth uniform and play the gold coin game with customers. The daily activity time is 8:30-11:30 in the morning, 14:30-17:30 in the afternoon, and 19:30-21pm in the evening. , each store must carry out activities strictly according to the prescribed time every day, so that its activities can achieve better results. This activity can not only interact well with customers, but also symbolizes bringing good luck in the new year. About the Spring Festival activity plan Part 2

20__ Spring Festival activity creativity: Carnival Year of the Tiger

Clothing is 40% off to 20% off. Customers can enjoy a 15% off discount during the Spring Festival, and there are 18 yuan, Surprise sales for special products such as 88 yuan and 118 yuan. There is a wonderful food carnival in the square, where you can enjoy various specialties and snacks while enjoying wonderful performances.

20__ Spring Festival activity ideas: pretty beauties showing off spring colors

During the Spring Festival, clothing will be discounted 40% to 20% off (except for special counters), and winter clothing will be sold at 30% off. The 8th Cosmetic Festival is in progress. Brands holding beauty demonstrations can earn 6 times the points with VIP cards. In the 1F cosmetics area, you can apply for a Guoshang VIP card if you spend 500 yuan or more.

20__ Spring Festival activity creativity: New atmosphere in the Year of the Tiger, dress up beautifully for the Spring Festival

During the Spring Festival, you can get a cash discount of 38 yuan for clothing items with a purchase of 100 yuan or more (with some exceptions); clothing and shoe orders Get a silk scarf when you spend NT$1,000 on a cabinet; get NT$70 plus a generous gift when you spend NT$200 on cosmetics; enjoy an additional 9.5% off on jewelry and watches; 30% to 50% off on winter clothing; get a NT$20 discount coupon for a brand discount store when you spend NT$100 or more on a single counter in the museum.

20__ Spring Festival Activity Creativity: Carnival Colorful Shows

This weekend, the entire museum will give away 100 yuan electronic gift certificates for purchases over 300 yuan, and there are holiday gifts and special offers on every floor. ONLY, VEROMODA, and JACKJONES participate in coupon activities, and there are also activities in Mobile Plaza.

20__ Spring Festival Activity Ideas: Beautiful Winter

Save 60 yuan in cash if you buy 300 yuan in the clothing area. Winter clothes are finally cleared, and VIP members can enjoy 3.8 times points. If you spend over 380 yuan in cash, you can also participate in the 100% winning scratch card event, and VIP members will receive multiple gifts such as sports bottles and exquisite fruit alarm clocks.

20__ Spring Festival activity ideas: buy now, earn now, everyone participates in the lottery to get free gifts

Anyone who purchases the cash portion of this department store product for a total of 200 yuan on the same day will receive a 60 yuan credit One coupon and New Year gift, two 120 yuan coupons and New Year gifts for purchases over 400, and so on, the more you buy, the more you get. (There is no cap on the coupons, and New Year’s gifts are limited to ten pieces)

New Year’s gift set: one gift of Spring Festival couplets

20__ Spring Festival activity ideas: New Year’s family portraits, surprises coming soon shave. One person wins, and the whole family can enjoy it

Anyone who purchases a total of 200 yuan in cash from this department store between 20__/02/13 and 20__/02/18 can go to the prize redemption counter to receive a 60 yuan voucher and You can get one raffle ticket, and you can get two raffle tickets when you spend over 400 yuan. The more you buy, the more you get. With the raffle ticket, you can participate in our company's "New Year Family Photo Show" and get a surprise right away.

"Lottery activity. Each prize will be drawn by the notary office on 20__/02/24, and the company will notify the winning customers by phone.

20__ Spring Festival activity ideas: walking with happy bags, red envelopes for good luck, everyone If you participate, you will win a prize

Anyone who purchases a total of 200 yuan in cash from the department store’s participating products during the period from 20__/02/02 to 02/03 will receive a 60 yuan voucher and a drawing. A surprise red envelope with cash ranging from 6 yuan to 100 yuan.

20__ Spring Festival activity creativity: overjoyed, 10% to 30% off for the whole audience

20__/02/02—02 /03 pm 8:00-10:00 10%-30% off the entire site (except for special items)

20__ Spring Festival activity ideas: Happy New Year gifts

All VIP card customers During the period of 20__/02/02-02/03, you can go to the main service desk with your VIP card to receive a New Year gift (***20__, first come first served. Only one gift per person, while supplies last.

20__ Spring Festival activity ideas: special group purchase products

If you spend 500 yuan in a one-time group purchase, you can buy at a special price on the DM group purchase special edition and get a Wanda Movie if you purchase more than 68 yuan. A city coupon; birthday customers can receive a cash coupon (face value 30 yuan) in the department store with valid ID at the customer service center (Gate 10), and will receive an exquisite gift. About the Spring Festival activity plan. 3

In order to promote the vigorous development of national fitness and educational sports and enrich the spare time cultural life of employees, the ___ trade union decided to hold the 20__ Spring Festival cultural and sports activities. The specific arrangements are as follows:

1 , Participants

Global employees can voluntarily sign up to participate in the activity

2. Activity time

The afternoon of x month __, 20__

3. Sponsoring Unit

Sponsoring Unit: Bureau Labor Union

Event Organizing Committee:

Team Leader:__

Members: __

4. Activities and Organizers

1. Fishing Competition: Organizer: __

2. Ring Ring Competition: Organizer: __

3. Flying mark competition: Organizer: __

4. Arm wrestling competition: Organizer: __

5. Poker competition: Praise organizer: __

6. Rocket organizer: __

5. Rules of the event

1. Fishing competition rules: Participants use homemade fishing rods to catch bottles. Place it in the designated area and it will be counted as one completion. Those who complete it three times within the specified time will win the first prize, those who complete it twice will win the second prize, and those who complete it once will win the third prize.

2. Ring competition rules. The contestants stand behind the throwing line and throw the circle forward. Each person throws 10 times in a row. Different benchmarks can be matched to get different prizes. Each benchmark is limited to one hit. Awards will be determined on site.

3. Flying mark competition rules. The contestants stand behind the throwing line and fly the target on the target plate. Each player shoots 10 times in a row, and the total score is the final score. The awards will be determined based on scores, with 1 first prize, 5 second prizes and 10 third prizes. Awards will be determined on site.

4. Rules of arm wrestling competition. The contestants compete in groups of two. They compete by arm wrestling on a fixed table. The person who touches the back of the right hand first on the table loses. A single-elimination tournament is adopted. The competition is based on the order of registration and drawing. ***Divided into 3 levels (1) Men’s Group A Level (over 40 years old) (2) Men’s Group B Level (under 40 years old) (3) Women’s Group. Awards will be determined based on victory or defeat. There will be 1 first prize, 2 second prizes, 3 third prizes for each level in the men's group, and the top 3 in the women's group.

5. Poker competition rules.

Each person can only register for one of the two competitions.

(1) Stick game.

There are only individual events in the batting competition. Every two participants form a team and sign up voluntarily. It adopts a single-elimination competition system and draws lots to compete in groups. Each game has four decks of cards and four people play the game. Two opponents form a team and the two teams compete against each other. , upgrade in the order of "3-A", the first one to defeat "A" wins. After the grouping of the stick (poker) competition is determined, participants are asked to use lunch breaks and other non-working hours to carry out the competition. The results of the group competition will be reported to the organizing committee within 2 days, and the organizing committee will uniformly arrange the next promotion opponents on February 11 The finalists will be selected a few days ago and the finals will be held on February 13th. Awards will be determined based on victory or defeat, and the top 6 players will be the winners.

(2) Rockets game. Participants in the poker game are those who do not participate in the stick game. The rules of the game refer to the rules of the stick game. The first one to score 20 points is the winner. The finals will be held on x month __. Awards will be determined based on victory or defeat, and the top 6 players will be the winners.

6. Several requirements

1. Each department must carefully organize participation to ensure the time and personnel for the competition and ensure the quality of the event.

2. You must abide by the rules of various activities, pay attention to maintaining hygiene in the building, and do not make loud noises. Activities may not take place during working hours except on x, __.

3. The "Selection and Award Redemption Office" is located in the office, and the conference room on the first floor is the award redemption office.

4. All participants should register at the person in charge of each project organization. The registration deadline is x, __. Any unfinished matters in the Spring Festival activity regulations will be notified separately. Part 4 of the Spring Festival activity plan

In order to carry out the activities of care, assistance and condolences for the lonely elderly, poor people, empty-nest elderly, left-behind children, migrant workers and disabled people during the Spring Festival of 20__, our street care help was established The long-term mechanism for supporting and consoling voluntary service actions has specially formulated an implementation plan for this activity:

1. Activity time

January 1 to February 6, 20__

2. Activity content

(1) Activity theme.

Caring for left-behind children, helping empty-nest elderly people, condolences to lonely elderly people, poor people, migrant workers and disabled people, devoting voluntary love and building a harmonious society.

(2) Scope of activities.

Left-behind children in the whole street (children between the ages of six and fourteen whose parents have gone out to work year-round or for three consecutive months, orphans, abandoned children and children from single-parent families), empty-nest elderly, widowed elderly, " "Five Guaranteed Households", "Three No's" people, people in need, migrant workers and the disabled.

(3) Activity methods.

Relying on the community, led by community-based cadres, with women cadres and young league members as the main body, pairing assistance, school and community cadres are widely involved, and the "more-lead-one" pairing of volunteers and cadres and employees is adopted Ways of helping.

(4) Activity content.

For the main difficulties faced by those who care for and support, through paired assistance, we provide them with assistance such as the distribution of condolences, psychological comfort, daily care, emergency assistance, health care, cultural and sports activities, legal aid, etc. . The work mainly focuses on the following aspects:

1. Conduct home visits to left-behind children.

Visit left-behind children through home visits, and promptly understand and solve the urgent needs of left-behind children. Actively provide left-behind children with homework tutoring, psychological counseling, spiritual comfort, life assistance and other services.

2. Organize cultural and life services for empty nesters.

Enthusiastically accompany the elderly to chat and relieve boredom, help empty-nest elderly with cleaning, laundry, cooking, haircut, etc. to create a good atmosphere for a happy family life, and actively mobilize empty-nest elderly to participate in various types of literature and art in streets, villages (residences) Group and cultural entertainment activities.

3. The street organizes a large-scale New Year’s Day and Spring Festival warmth-sending event to send warm holiday blessings to left-behind children, empty-nest elderly, lonely elderly people, poor people, migrant workers and disabled people. Each community will send warmth to the people in need of care in their jurisdiction based on the actual situation.

About the Spring Festival Activity Plan Part 5

The "Reunion Banquet" is an indispensable family banquet during the Chinese Spring Festival. It has become a necessary dietary activity for family fun and group member celebration. On New Year's Eve every year, the whole family gathers together to have a lively reunion dinner. This is a long-standing custom of the Chinese people for thousands of years. And it happens from south to north, from east to west, all over the country, even for Chinese who have lived in foreign countries for a long time. The reunion banquet is also a way for people to express the cultural psychology of the Chinese nation through dietary activities during the Chinese New Year. Therefore, we say that the "Reunion Banquet" is first and foremost the carrier of New Year culture. It carries the civilizational accumulation and cultural implication of the Chinese nation's "New Year culture" for thousands of years. As a restaurant, there will also be a wave of promotions. How to attract more customers to make reservations through innovative reunion banquets has become a top priority.

1. Creation of event atmosphere

Many restaurants will distribute red envelopes on the festival day, which only contain one or two yuan. The main purpose is to create an atmosphere, and some will also ask customers for It will be created in the form of red envelopes, but this method is relatively not very good. In addition, it will be created by expressing New Year blessings to each guest

2. "Reunion Banquet" menu arrangement

1. Four hot dishes: steamed mandarin fish (mandarin fish), three delicacies fish maw, dried shredded chicken and fire, pickled vegetables and winter bamboo shoots

2. Four cold dishes: braised rabbit meat, pickled pepper fungus, cold celery , jellyfish and radish

3. Soup and staple food: soup with fresh mushrooms and shepherd’s purse rice cake;

4. After-dinner fruit: a happy gathering:

Ingredients: red 100 grams each of yellow cherries, cherry tomatoes (cherry tomatoes), 100 grams cucumbers (Dutch cucumbers), 50 grams of 100 fresh orange juice.

Preparation: Wash the small tomatoes, remove the stems, and cut them in half. Wash the cucumbers, cut both ends into small sections, put them in a plate, and pour 50 grams of fresh orange juice over them. The total calories of this product are about is 110 kcal.

Notes: Everyone wants to be happy during the New Year, so there must be something innovative in the name of the dish, highlighting blessings and other good theme meanings, such as having more than enough every year, filling the house with gold and jade, etc.

3. Background music

You can play some music that expresses joy and blessings, such as: Joyful, Backgammon, Spring Festival Overture, Unforgettable Tonight, Full Moon, Golden Snakes

4. Restaurant decoration

In order to highlight the festive and lively atmosphere, restaurants usually set up hanging decorations related to the Spring Festival theme, and the main color is red. Various restaurants can be arranged accordingly according to their own positioning.

Extended reading: Restaurant Spring Festival promotion skills

(1) Prepare in advance to create an atmosphere

Decorate the store environment one month in advance to highlight the strong Spring Festival Atmosphere: The restaurant is decorated with the theme of Ganzhimei, with hanging flower gatehouses typical of old Beijing courtyards. Giant paper-cuts are hung on the walls, palace lanterns and various auspicious pendants are hung on the roof. Fifteen days before the New Year's Eve, the Spring Festival activities kicked off. "Welcome Home" was the prelude. The performance of folk music and the typical environmental layout made the atmosphere already strong before the Spring Festival.

The most substantial activity in the early stage of warm-up is to give away coupons. No matter what kind of promotional activities are carried out, they must provide customers with substantial benefits, otherwise they will not be attractive and will not have much effect on driving sales. Under normal circumstances, the coupons of catering companies are only used for one month. The use period is from the first day of the first lunar month to May 8th, and every 500 yuan spent will get 50 yuan back. Since there are almost no business banquets from the first to the fifteenth day of the Lunar New Year, such rebates can promote family consumption. For example, if an out-of-town boss spends 2,000 yuan on a business banquet, he can give 20 yuan to his customers or employees in Beijing during the Spring Festival to let them experience the characteristics of the restaurant. This will drive these people to come to the restaurant to spend money in the future.

(2) Climax New Year’s Eve dinner

The Spring Festival activities are officially launched. The New Year's Eve dinner menu is planned more than a month in advance, giving guests a choice.

For restaurants, it is very easy to book a full New Year's Eve dinner. Often due to too many reservations, tables are added temporarily, and some customers order takeout to have New Year's Eve dinner at home. For New Year's Eve dinner, guests usually come early, and many guests are seated at five or six o'clock in the afternoon. On that day, in order to create a warm atmosphere, the restaurant can make the following arrangements:

(1) Arrange the foreman and chef to welcome guests at the door to highlight the grand feeling.

(2) Festive folk music is played in the hall, which is all auspicious and wishful music, so that guests can feel the happy, harmonious and prosperous family atmosphere as soon as they come in. Artists were also hired to perform folk music, storytelling, cross talk and other traditional programs that night.

3) Replace all the original checkered tablecloths with red tablecloths, a bright red one.

(4) In order to highlight the Spring Festival atmosphere, we specially arranged Poon Choi (Poon Choi is a Cantonese dish that represents family reunion).

(5) For children who come to dine, boys are given a landlord's hat and girls are given a checkered hat. The children are very happy. When the children are happy, the house becomes more lively. If there are elderly people, send a box of hand-rolled and beautifully packaged longevity noodles to symbolize New Year blessings for the elderly. The cost is very low, but the effect is very good.

(3) Linking with Valentine’s Day

Incorporating Valentine’s Day into the Spring Festival marketing plan is a feature of the restaurant’s activity (most hotels link nearby festivals with If we plan together, we will have more consecutive victories). Valentine's Day happens to fall during the Spring Festival, so if you do it together with the Spring Festival, the two activities will work better together. Valentine's Day is a foreign festival, and the planning should be different from the Spring Festival, focusing on highlighting the "foreign flavor". The hotel has designed two projects:

(1) If you order this special signature dish, you will have a chance to draw a lottery, and the biggest prize is a diamond ring. The special signature dishes must be one of the best-selling dishes of the restaurant, and the profits are relatively high. In order to reduce costs, the restaurant can cooperate with Hengxin Diamond Company and let them provide a free diamond ring worth 20,000 yuan, and the restaurant can promote them free of charge in the store.

(2) Order a couple’s set and get a VIP card for free. Customers who get the VIP card will receive one free table for ten engagement banquets throughout the year. There are green spaces, terraces and other facilities outside the store, as well as a stage inside. If it can host wedding banquets, it will not only require no investment, but will also generate a considerable profit. In this way, Valentine's Day is used to boost wedding banquet sales and pave the way for sales in the coming year.

During the event, roses were given to each table, and performances featuring violin and piano were arranged, creating a warm and romantic atmosphere.

(4) Yuyin Lantern Festival

Even if the Spring Festival is over on the fifteenth day of the first lunar month, most customers have already started to go to work, and business banquets have gradually begun. Firstly, the hotel wanted to revive its popularity, and secondly, to express its gratitude to new and old customers, it planned a "show of appreciation" activity. All customers who dine during the Lantern Festival will have the opportunity to draw a prize. The prize is a Swiss watch worth more than 4,000 yuan provided by a cooperative enterprise. At the same time, all customers will be given a bowl of Lantern Festival as a gift. Part 6 of the Spring Festival activity plan

1. Activity theme

Avro Home Textiles New Year’s Day and Spring Festival large-scale promotion activities

Each dealer can decide according to their own circumstances, such as store celebrations , decoration, cold protection, festivals, etc.

2. Event time:

Starting from December 12, 20__, each dealer will decide the distribution time at the specific time: Starting from December 12, 20__, during this activity cycle, each dealer can choose an activity time period that suits him or her. The activity period is generally 9 days or 16 days, and it can also be longer depending on the actual situation.

3. Specific plans for the event

The company’s support policy for dealers

A. During the event, dealers who purchase more than 30,000 yuan will receive a discount of 2, included in The amount of contract tasks is not included in the task discount 3.

B. During the event, if dealers purchase more than 50,000 yuan, discount 3 will be included in the contract task volume, and will not be included in task discount 4.

C. During the event, if the dealer’s total purchase payment reaches more than 80,000 yuan, discount 4 will be included in the contract task volume and will not be included in the task discount 5.

Note: For purchases over RMB 5,000, calendars, hanging flags and other promotional items will be given as gifts.

The rebate will be returned in the form of goods after the event.

4. Activity operation details

(1) Publicity and promotion

(2) Outdoor publicity methods

5. Dealer operation precautions Matters

1. Advertise in main streets and communities 3 days before the promotion;

2. Distribute newspaper, TV, and DM posters to enterprises and institutions 1 day before the promotion and other publicity;

3. Two days before the promotion, members will be notified by phone, text message, mail, etc. to purchase during the event;

4. Staffing: General store staff 2 During the event, allocate 2 more people, and reasonably divide the labor: 1 cashier, 2 shopping guides, and 1 to maintain order;

5. Warehouse preparation: It is best to rent a temporary warehouse for large events, not too far away from the event location

6. During the promotion period, the business will be open according to the poster time, and do not let customers purchase promotional items in advance;

7. Open the receipts for small items one day in advance, so as not to cause the third There is no time to issue an invoice in two days;

8. The pile is full and products of the same series are stacked together;

9. The position of a certain unsalable product should be adjusted and the product should be adjusted in a timely manner Sales strategy;

Please make careful preparations for the activities, actively carry out promotional activities, and strive to achieve better sales performance in the peak season. Please contact customer service or regional managers for specific matters!! During the sales period Make statistics in time for timely replenishment; Part 7 of the Spring Festival activity plan

Activity name:

Celebrate the Spring Festival happily.

Activity goals:

1. Be able to actively participate in activities such as Lantern Festival rubbing, parent-child performances, etc., and experience the joy of celebrating the festival with peers.

2. Know that the Spring Festival is the beginning of a new year and feel the cheerful atmosphere of the festival. Improve children's performance abilities during activities and encourage children to dare to express themselves in the group.

3. Enhance the emotions between parents, teachers and children, and experience the joy of parent-child activities.

Activity preparation:

1. Sugar, glutinous rice balls and noodles.

2. Plates, disposable tableware, gloves, and tablecloths.

3. Red cards, colored pens, and red rope.

4. Ask members of the parent committee of my class to decorate the activity room with the children.

5. Send out invitations for parents to participate.

Event time:

9:00 a.m. on __, month, __, 20__.

Activity location:

Classroom.

Activity process:

1. Introduce the Spring Festival.

The opening song "Happy New Year".

New Year's greetings: I wish my parents, grandparents, all the best, two dragons playing with pearls; three Yangs of prosperity, prosperity in all seasons; five blessings, six and six good fortunes; seven stars holding the moon, eight spring breezes; nine good fortunes. , perfect, congratulations.

2. Make Lantern Festival. Let’s talk about: all kinds of Yuanxiao I’ve eaten.

Introduce the materials for making Lantern Festival and demonstrate how to make them. Put the cooked Yuanxiao on a big plate and share the joy of collective cooperation. While waiting for the Lantern Festival to be cooked, a parent-child talent show was held.

3. Parent-child talent show.

Teachers and children performed a group dance "Peach Blossoms in Bloom", the song "Little Navy", and the finger game "Potato Shreds".

4. Eat Yuanxiao happily.

5. Make New Year wishing cards.

6. Parents, teachers and children interactive dance "Rabbit Dance".

7. Hang up New Year wishing cards together.