Successful case of tofu workshop

On Minsheng Road in Guiyang City, a tofu workshop called 'Century New' has a wide range of more than 10 varieties of soya bean paste, spicy tofu, deep-fried tofu, white tofu, etc. The owner is Yu Huafang. The owner of the store is Yu Huafang. In 2005, Yu Huafang graduated from Guiyang Business College, worked as a salesman and a supermarket shopper, but suffered from 'youthful rice', no skill will be a good life. The following is my tofu workshop for you to bring the success of entrepreneurship, I hope to be able to help you!

Yu Huafang found that people's lives are inseparable from the soybean products, soybean milk for breakfast, meals with tofu, in 2006, Yu Huafang spent more than 5,000 yuan to Kunming to learn soybean processing technology, two months later, he mastered the production of a variety of tofu, soybean milk technology. Subsequently, with the encouragement and support of the culinary school, Yu Huafang began to try his first self-employment.

The cost of his first venture was more than 30,000 yuan, which Yu Hua Fang borrowed to run his first soybean products store in a relatively remote market in Kunming. After the opening of the soybean products store, has been operating poorly, barely maintained two months later, soybean milk store due to lack of funds had to close.

The first self-employment experience is short and painful, in 2006 to the present three years, Yu Hua Fang has been summarizing and thinking about the reasons for the failure of the business, he found that the failure of the first self-employment is the store's geographic location is not a good choice, the service is not enough experience, lack of experience in business management of the three main reasons **** with the result.

From where I fell to where I still get up, so I decided to go away tofu workshop this old road. Although still open tofu factory, but Yu Hua Fang this time much more cautious. In order to avoid a break in the financial chain in the course of business, Yu Huafang bit the bullet and took out a loan of 60,000 yuan from the Agricultural Credit Union, borrowed 50,000 yuan to prepare a total of 110,000 yuan as a start-up continued to invest in capital; a month ahead of time to start the site selection and market research, to do all the homework; the use of the latest electronic tofu-making machines to ensure that the technology does not lag behind; to find a few freshly graduated college students as a waiter, training for two months, to improve the quality of service. . After a failure, Yu Huafang operates every step very carefully.

Looking at the door of the market, Yu Huafang can not hide their own satisfaction, take the 'Century New' tofu workshop name has two reasons, one is closer to the times, and the second is to think that the re-enter the business is a new beginning, hope to have a good prospect.

The advanced technology and thoughtful service has made Yu Huafang's soybean products store more and more popular, Yu Huafang is full of sense of accomplishment.

In the 50,000 "tofu Lang", the annual sales of more than ten million yuan, to make their own brand, only Yan Weibin one.

The nationally renowned "hometown of tofu" Zhongxiang City, Shipai Town, there are 50,000 people around the country to do tofu, tofu sales, it is said that every year the Spring Festival to bring back funds of 300 million yuan.

In this 50,000 "tofu Lang" in the annual sales of more than ten million dollars, to make their own brand, only YAN Weibin one. A Yan Weibin born poor, lost his father at an early age, relying on his brother and sister-in-law to pull adults. When he went to school, Yan Weibin's grades were very good, has been the class president. He dreamed of getting into a prestigious university and doing something big in the future. But when the college entrance examination is approaching, Yan Weibin hesitated: according to their own academic performance, the examination of a university no problem. But once the list, where the money to pay tuition, not to increase the burden of brother and sister-in-law?

Looking at his brother and sister-in-law busy, tired figure, Yan Weibin painfully made a decision: not to participate in the college entrance examination.

From then on, Yan Weibin began to follow his brother and sister-in-law to make bean curd and sell bean curd from village to village. There is a saying in Zhongxiang: "There are three pains in the world, the boat and iron grinding tofu", Yan Weibin dry for a while to understand the power of this saying.

In the fall of 1987, the tall, thin, well-mannered YAN Weibin picked nearly 100 pounds of `tofu stretcher every day, to the village hawking. A catty of tofu for a catty of rice, the stretcher is always so heavy. Every day to walk more than 20 kilometers of road, shoulder wear out thick calluses. Sometimes accidentally stepped into a puddle and fell, or ran into a vicious dog chasing wrestling, a quart of tofu all splashed, and heartache and fear, a person sitting on the ridge wiping tears.

Bitter, but Yan Weibin heart has a belief that has never been erased, that is: the line of work, sell tofu also want to sell the name. After three months of picking the tofu, Yan Weibin said to his brother: the limited level of consumption in rural areas, inconvenient transportation, we have to go to the big city to develop.

Secondly, after hearing from fellow villagers that people in Lanzhou love eating tofu, but no one makes tofu, Yan Weibin decided to take Lanzhou as the first stop of his "city strategy".

In 1988, Yan Weibin opened a small tofu store in Lanzhou. Relying on hard work and good taste of tofu, the store won the trust and love of the surrounding residents. Yan Weibin recalled that at that time, he could earn 5.86 yuan a day, which has made him very satisfied. That year, the Spring Festival, he did not go home, because he could not afford the opportunity to make money. As a result, the New Year's 15 days, he was alone to make tofu, selling tofu, pure income of 600 yuan, accumulating the largest fortune ever.

YAN Weibin is a man of leisure, a time to look around for business opportunities. He inquired about some college cafeterias need tofu supply, they went to those schools to set up stalls sales. He also did some spicy tempeh, dried beans and other soy products, riding a tricycle to the bazaar to wholesale.

With this dream, Yan Weibin has moved to Beijing, Xiamen and other cities to develop, have not encountered good opportunities. At the end of 1997, Yan Weibin came to Wuhan to start his own business, opened a soybean processing plant in Yangyuan, Wuchang, to the neighborhood of some of the market supply.

In September 1998, Zhongbai Storage Supermarket Company buyer found Yan Weibin, said to him: "Zhongxiang Shipai Town is known as the 'hometown of bean curd', many consumers say you have an ancestral recipe for bean curd to do delicious, you are willing to supply our company? "

For the invitation issued by Zhongbai Warehouse, has been struggling to find business opportunities in the Yan Weibin can not wait.

Moreover, only 1,000 yuan entrance fee, but also from the future payment of goods in installments.

Yan Weibin described the feeling of becoming a supplier of Zhongbai Warehouse: "The world opened up at once." With the opening of more and more Zhongbai warehouses, Yan Weibin's sales rose from 30,000 yuan per month to nearly 700,000 yuan per month, built a factory, hired hundreds of workers.

Just when Yan Weibin for the realization of the ideal and joy, the general manager of the warehouse Cheng Jun asked him: to the soybean products registered brand, to the store fresh area to build a tofu workshop, on-site production, the tofu will be sold out of the cultural flavor.

In 2002, YAN Weibin brand "Dou Xiangju", and registered trademarks. 2003, the opening of Zhongbai warehousing Youyi Road store, people in the fresh food area found an ancient chic building YAN Weibin's "Dou Xiangju" tofu workshop, which is the first supermarket in Jiangcheng. This is the first in the city of Jiangcheng opened in the supermarket tofu workshop. Here, consumers can not only witness the whole process of tofu production, rest assured that the purchase, but also carved in the wall of the text, to understand the history of the origin of tofu, nutritional composition.

Yan Weibin said, although in the supermarket to engage in on-site production, the need to purchase equipment, increased manpower, the cost increased a lot, but "soybean poly" brand played out, so that many consumers to buy tofu can think of "soybean poly", it is worth it.

Since last year, the hundred warehouses to the province's second and third-tier cities to open stores, Yanyan Weibin will also be "Bean Xiangju" to those cities, on the one hand, to the supermarket supply, on the one hand, but also to make their own chain of the province's soybean products company.

Four at present, "Bean Xiangju" soybean products company's total assets of 3 million yuan, annual sales exceeded 10 million yuan. Yan Weibin said that within three years, he is confident that the company's annual sales of 30 million yuan.