Niu Gensheng's classic quotations 1. A small victory depends on wisdom, and a big victory depends on virtue. 2. If you are self-motivated, you will sweat; If you have knowledge, give wisdom; Neither is available, please give up your post. Drinking one more glass of milk in the city will make rural families rich. 5. A product that catches eyes and pulls ears is not as warm as people's hearts. 6. People with mental problems are defective; If a person's soul has a problem, it is dangerous goods. Managing people's hearts is managing business. 7. A good attitude leads to a good state. 8. Help others, but don't hurt others. 9. If you want to know, turn it upside down. 10. Starting from scratch is a happy thing. And from there to nothing, it is also a pleasure. 1 1. The product market is hundreds of millions of citizens, the capital market is tens of millions of shareholders, and the raw material market is millions of farmers. 12. It is not good for people who know you; It's good for people who don't know you. 13. If you eat at a loss until you can't eat any more, you won't suffer. The bitter the sweeter. 14. If you want to win three times and two times, three years and five years, just have a little IQ; If you want to be a century-old shop and win a lifetime, you can't do without German businessmen. 15. study hard and do it comfortably; Study comfortably and work hard. 16. Product equals character, and quality is life. 17. See others not pleasing to the eye. First of all, self-cultivation is not enough. 18. Learn from the most dissatisfied customers. Management is serious love. 20. Running a business means running people's hearts. 2 1. People can't take money to the grave, but money can take people to the grave. 22. A person is happy not because he has more, but because he cares less. 23. The key to enterprise success lies in system design. 24. Others start from zero, and I start from negative numbers. 25. Those who can't hear flattery are lucky, and those who can't hear criticism are dangerous. Be kind to every cow, because they are all mothers. 27. Layout decides the outcome. 28. There are many things in the world. As long as you do them thoroughly and become an expert, you can create opportunities for yourself to succeed. 29. Talking products sell fast, while products that can't talk go slowly. 30. If you compare yourself with others with five points of strength, others will compare you with twelve points of strength. 3 1. Don't look down on small places. People in small places don't want to do it When they think about it, they put national affairs first! 32. A person who only does one thing in his life is certainly more likely to succeed than a westerner who has been a host for three years and five years. 33. Tides are shallow and deep. Like an electric current. When we see the surface water rushing to the west, the deep water tends to rush to the east. 34. The frequency of misunderstanding and being misunderstood indicates a person's quality. 35. Experts say "no"; But because I can't read, I accidentally lost the word "no" and turned it into "yes"! 36. The greatest training is in practice. Use is the greatest accomplishment. 37. The competition in the world, from ancient times to the present, is nothing more than the competition of three kinds of resources, one is the competition of physical strength, the other is the competition of financial resources, and the third is the competition of mind. 38. In a wild society, physical strength can control financial resources and intelligence; In a capital society, financial resources can hire physical strength and intelligence; In the information society, intelligence can integrate financial resources and physical strength. 39. Be responsible for others and do well for yourself. 40. Only sincerity can bring honesty. Great honesty is actually "great wisdom". 4 1. What is good for others is good for yourself. 42. We advocate that all people drink milk, but you don't have to drink Mongolian milk, as long as you drink milk. 43. Differentiation and advancing into non-competitive fields are the only way for weak enterprises to quickly create relative strength. 44. Do things honestly and divide the accounts. 45. People who directly lift 1,000 kilograms are idiots; A man of four or two kilos is clever. 46. Good people can use it, and so can bad people. 47. Three people unite to turn loess into gold. 48. This world is not the world of powerful people, not the world of rich people, but the world of people with will. 49. "People with will" are good at doing "three things": doing things, creating momentum and building the market. 50. Everyone is a talent, see if it is in the right place. 5 1. The same equipment, the same raw materials and the same people have different effects in different enterprises, because the culture of each enterprise is different. 52. There are more thoughts than stars in the world, and opinions are denser than population. Once you make a choice, you will have cohesion, centripetal force and backbone. 53. There are no fools in the world. Today you can deprive others of their benefits, tomorrow you can continue to deprive them, but the day after tomorrow you will get a bitter gourd. 54. Ideas determine the way out. 55. shine your own light, but don't blow out others' light. 56. Make progress every day and break through yourself every day, and you will get ahead. 57. There are no miracles in the world, only concentration and the power of concentration. 58. People should not worry about low status, but low morality; Don't be ashamed of poor treatment, but of lack of knowledge. The real meaning of the iron rice bowl is not to eat in one place for a lifetime, but to eat in every place for a lifetime. You can't foresee tomorrow, but you can grasp today. 6 1. Not everything, not one thing; Do not seek the overall situation, do not seek a domain. 62. It is better to feel guilty about the truth than to excuse a lie. 63. Good and talented, exceptional reuse; Have virtue but no talent, cultivate and use it; Only those without virtue restrict employment; No virtue, no talent, no need. 64. Where are the gaps and opportunities? 65. Either self-revolution or revolution, there is no third way! 66. Man is a magical factory. Even if the input raw materials are similar, the output products will be very different. 67. Knowing is not equal to getting. Everyone needs the help of other people's eyes to extend their "sight". 69. Don't modify the objectives, only the means. 70. People with outstanding advantages often have outstanding shortcomings. No shortcomings, no advantages. 7 1. Starting determines the end point, starting determines the shot, and potential energy determines the kinetic energy. 72. If you have any questions, look for them from yourself first. Because it is easy to change yourself, but difficult to change others. 73. Wealth is not in your pocket, but in your head. The brain determines the pocket. 74. If there is a problem, you will get the "differential salary", if there is no problem, you will get the full salary, if you have outstanding achievements, you will get the excess salary, and if you make big mistakes, you will get the negative salary. 75. Without quality, everything is negative. 76. A penny of a shareholder is divided into two halves. 77. If you take action, you will succeed; If you are creative, you will be outstanding; If you have influence, you will achieve something. 78. The sun is shining, parents are generous, gentlemen are generous, and villains succeed. 79. Success is the exertion of advantages, while failure is the accumulation of shortcomings. 80. The greater the tempering, the greater the blessing. 8 1. If everyone stands on one side, it must be a bad thing. 82. If you walk a hundred miles, you should take 90 miles as half. 83. Leaders give money to employees, which is called caring for employees; Employees give money to leaders, which is called bribing leaders. 84. A bad temper and a bad mouth are not good people. 85. For the person you like, you should see his shortcomings; for the person you don't like, you should see his advantages. 86. If you can't train yourself, you will never want to fight. 87. We can make a system, but there is no system to make regulations and no regulations to make statements. 88. Nursing can take over, but management cannot. 89. In front of the superior, you can take responsibility for the fault of the deputy, but you must let him know your ability behind closed doors. 90. The house is leaking, and only the people below know about it. 9 1. This is an elite world, but it is not an elite safe. 92. As long as thinking does not decline, there are always more solutions than problems. 93. Sales terminal is the place closest to consumers' psychology, and after-sales service is the place closest to consumers' health. 94. Tonnage determines seats. 95. Replace leadership with guidance, marketing with service, and demand with expectation. 96. The revolution of ideas and ways of thinking is far more important than the revolution of technology, software and speed. 97. Encourage investment for return, banks inject interest, partners need to make money, employees participate in income, and parents expect to pay taxes. 98. Do the right thing and then do it well. 99. Simply expand yourself. 100. Take the cause of Mengniu as your responsibility, not the interests of Mengniu as your responsibility.