"Youth Rap Planning" is a self-made Chinese rap innovation industry observation program of iQiyi, with Ronghao Li as the music director of BOSS group and Wilber Pan as BOSS group A&; R Marketing Director, MC Hotdog Hot Dog as the rap culture director of BOSS group, and Vin as the planning specialist of BOSS group.

Program form:

The rap circle is in urgent need of fresh rappers. Can Rap star be cultivated? With this in mind, iQiyi set up a rap brokerage company, inviting well-known and professional partners in the industry to carry out the "Youth Rap Project" together, to explore and cultivate new rappers and subvert the growth path of traditional rappers.

The company will provide all kinds of top-level resources for each new rapper who joins the' rap project'. After they have passed the systematic professional training of the company, they will perform on the public stage and be judged by the most authoritative jury, company management (BOSS group) and audience in the rap circle. Finally, the most fearless young rap brand was created.