Of course, for the platform, this is also a win-win situation for all three parties: creators get benefits, the platform gets traffic, and fans can get the content and products they want.
So, how are movies and other types of media realized? Here are two main ways to share short video tracks:
First, advertising
Advertising is the most mainstream way at present. In the short video platform, there are mainly the following types of advertisements:
1, brand advertisement
Spreading a brand such as mobile phone and chocolate through short video is the most common type of advertisement, but it is more common in accounts where real people appear.
Step 2 notify
This is a distinctive and ideal advertising model in the film and television category.
For example, some upcoming movies, or TV dramas and variety shows that are being broadcasted. They need to put advertisements on various platforms, let the media help them speak out and attract more users' attention.
At this time, for creators, they don't have to bother to find materials, but they can also get advertising revenue, which will be more handy.
3, APP advertising
We can often see this kind of drainage advertisement in games, social apps and so on. But what I want to share separately is the movie app.
In the past, some video websites pushed advertisements in the app store in order to attract users to download. Now that there is a short video platform, they will promote advertisements through content.
The usual practice is: provide your own copyrighted solo drama to the creator, who will edit or explain it, but after the release, you will be asked to shake Aite's official website in the comment area, and then explain where the film and drama are broadcast in the comment or title, so as to achieve the purpose of draining users.
4. Music advertisement
Whether it is doing movies, food, shopping, living Vlog, etc. BGM will be used when making short videos.
Nowadays, short videos often stir up some popular BGM, or it can be said that these short videos have caused these music to become popular BGM, such as Wolf Disco, Desert Camel and Ear Seeds.
When a song needs to be promoted, short video platform becomes the best choice.
In addition to the above-mentioned advertisements, there are e-commerce advertisements, live advertisements and small program advertisements, and so on, which will not be expanded here.
Second, the platform distributes traffic revenue.
Now, in order to attract more creators and encourage everyone to produce more content, some self-media platforms will give creators some incentive plans, such as Aauto Quicker and Watermelon, all of which have their own incentive plans.
This is, for example, how much he will give you if you reach 654.38+ 10,000 plays or readings.
It is estimated that everyone is familiar with making headlines, so I won't elaborate.
But speaking of which, you may have found a problem carefully. I have no advertising resources and no energy to deal with these business jobs. What should I do? At this time, it will show the necessity of ——MCN organization.
MCN can be understood as the housekeeper of content creators, but now various MCN organizations emerge one after another, and there are certain doorways to distinguish good from bad.
If you have questions about the change from the media, or have blind spots about the operation of the media, you can subscribe to our column: full-time advertising, relying solely on content to increase the powder of 60 million, is definitely full of dry goods.