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What is the effect of Taobao New Year Festival?
For many sellers and friends, if they want to seize the opportunity of the New Year Festival and sprint a wave of store performance, they can go home for the New Year with confidence. But for the sellers who attend the New Year Festival for the first time, they will be worried about the effect of Taobao New Year Festival, because they did not attend the New Year Festival? Question!

Spring Festival is a general term for traditional festivals in China since ancient times, and every household should buy Spring Festival. Spring blossoms all the year round, and the new year has a new atmosphere, which is to pay attention to a new word.

New clothes, new things and other new products include chicken, duck, fish, tea, wine, oil sauce, roasted seeds and nuts, sugar bait fruit and so on. It is necessary to buy enough, and prepare some gifts when visiting relatives and friends in the New Year. New clothes and hats should be added during the Spring Festival, so it can be said that the New Year includes people's basic necessities, mainly food and clothing.

Suggested warm-up time for the activity.

Shop homepage, micro-Amoy, official WeChat account, group chat, etc. Make related topics to guide the atmosphere of the New Year, such as cutting into the graphic content with the New Year and extending the theme or topic with * * *, such as: 2020 Wish. ...

What is the effect of Taobao Shopping Festival?

For senior members or high-quality customers in the store, thank the store for their support through SMS, WeChat and micro-Amoy. , with a New Year message or Laba Festival message;

For the recent active customer interaction, use SMS to guide customers to the store to participate in the interaction;

For those who don't buy new customers or do not buy members, the form of SMS+coupon is used to inform the start time of the activity and exclusive discount points to stimulate consumption;

For customers who have visited for nearly 30 days and have not purchased, placed an order or purchased in bulk, SMS is used to inform the start time of the activity+the best profit point to stimulate consumption;

In view of the promotion of high-quality new customers, high-value and high-grade customers by Shuang 1 1 2, as well as customers who bought in the Spring Festival over the years, SMS+coupons are used to stimulate consumption;

For the customer groups who have already purchased the main promotion, as well as the customer groups who have purchased the activity funds during the New Year in previous years, we will inform the activity time (countdown) and guide the purchase by SMS, and the customers will not buy the last activity this year.

And in the meantime, the order reminder function is turned on:

Instant reminder: For customers who fail to pay within 10- 15 minutes after placing an order, they will be given voice guidance to purchase the 2020 New Year Lottery+payment link.

Second reminder: For the orders that have not been paid all day 1 hour after the first reminder, the telephone instructor will start to pay after the one-day activity and deliver the goods in the early morning of the next day;

Return time: for all customers who have not placed an order during the activity, the return time will be unified at the end of the activity in combination with the interests of the store.

Start logistics support:

First, delivery reminder, arrival reminder in the same city: the content of logistics regular notice can be combined with logistics advertisements to display personal micro-signals, voice guidance to add personal micro-signals, such as giving priority to Chinese New Year benefits, or obtaining WeChat benefits during the Spring Festival;

2. Post-holiday care: For customers who buy new customers for the first time and the unit price is higher than the average, if they encounter heavy snow or abnormal weather, they should pay attention to the follow-up problems of abnormal logistics customers and take the initiative to care for them to reduce the after-sales problems caused by them.

In addition to shopping vouchers, there is also the game of red envelopes. There is only one denomination of red envelopes, that is, 5 yuan. Many people don't know how to use it. They just take it when they enter the store. 5 yuan red envelopes in the store can only be used once, even if they are used up.