Lead-in period

Green Arrow originally introduced chewing gum in tablets, which is more convenient to carry. The color is green, which makes people feel fresh. During this period, consumers are not familiar with this, so the advertisement highlights the biggest attribute of Green Arrow's own products-fresh breath. An advertisement in 1990 reads: A man tried to kiss his girlfriend after eating stinky tofu, but his girlfriend refused. So the man took out a piece of green arrow gum, put it in his mouth and chewed it, kissed his girlfriend, and her girlfriend agreed. The last advertisement is: "The taste is cooler, which naturally makes your breath fresher." As can be seen from the advertisement, the main feature of green arrow is "fresh arrow". Elegant taste, refreshing, fresh and comfortable, with a fresh breath. Green arrow is mainly mint-flavored chewing gum. At that time, the design and production of advertisements were still in the primary stage, and the technology was not mastered by many producers with the same ability, so there were few competitors. In addition, the advertisement is innovative, which can stimulate consumers' desire to watch, so as to remember the product, and then stimulate consumers' desire to buy.

Growth stage

After the lead-in period, during this period, consumers have actively or passively accepted the information of Green Arrow chewing gum and started to understand it. Green arrow chewing gum still publicizes its fresh features, fully absorbs the opinions of consumers, improves product design and production technology, and makes new products basically finalized. Because consumers' understanding of a product will have a certain psychological effect, and this psychological effect largely determines consumers' recognition and acceptance of the product. So in 2002, the "Green Arrow" super mint chewing gum went on the market, which highlighted the purpose of the green arrow to freshen the breath. On the other hand, although it is convenient to carry, it is not suitable for long-term storage, and some customers who like green arrow but have a long shopping cycle are lost. So Green Arrow launched granular products in China in June, 2005. After being put on the market in bottles, it met the needs of these customers and made the sales of Green Arrow climb to a new peak. In advertising, Green Arrow launched the "Melody in the Rain" green arrow advertisement in 2008. Its advertisements are mainly green, and the content makes people feel fresh, which not only caters to the "fresh" image that Green Arrow Gum has always created, but also attracts consumers' attention and interest with its unique advertising content.

mature period

Green Arrow has passed through two kinds of products with different shapes and packages, namely, chip packaging and particle packaging, which meet the different needs of consumers and gain a bigger market. However, after the introduction period and growth period, product design and technology have matured during this period, and there is little room for improving product quality or function. The production technology of this product is mature, and many manufacturers can master its production technology. Therefore, the gap with competitors has been greatly narrowed and the price has been reduced. Before buying, consumers have received information from all sides, especially from relevant groups, and also learned the advantages and disadvantages of the products. So they will compare and choose this product on the market as much as possible. Including product function, product modeling and color selection. So in 2009, Green Arrow introduced lemon grass and mint-flavored chewing gum in five pieces, and introduced the original flavor of sugar-free mint and spearmint flavor, which made consumers "breath fresh and leave no trace". 20 10 minty chewing gum is on the market-lasting and fresh, starting with "gold". In addition, Green Arrow not only works hard on its own characteristics, but also gives it a higher meaning. In this year's new advertisement "Father and Daughter", the advertising word "Kiss as soon as we meet" was used, giving it the meaning of "family". In addition, there are "friendship articles", "family articles" and "love films" in the form of fiash. These advertisements are also quite creative, attracting consumers' attention and stimulating their desire to buy.

I hope this answer is helpful to you.