Mysterious Xiangxi also achieved the Xiangxi Tribe, the Xiangxi Tribe since the venture to its rich Xiangxi folk culture, unique and exquisite dishes, quality service, won the favor of the majority of consumers to become a dark horse of the Xiang cuisine catering industry, in the fierce competition continues to grow and develop, and has now become one of the most distinctive characteristics of the Xiangxi chain of well-known brands of food and beverage.

Xiang Cuisine, is China's long history of a local flavor dishes, Hunan cuisine as a representative, referred to as "Hunan Cuisine", is one of China's eight major cuisines; Hunan Province, is located in the south-central region, the south bank of the middle reaches of the Yangtze River. Hunan Province is located in the south-central region, on the south bank of the middle reaches of the Yangtze River. It has a warm climate, abundant rainfall, abundant sunshine and four distinct seasons. In the south there is the majestic world of Nanyue Hengshan, in the north there is a blue dongting, Xiang, Zi, Yuan, Li four water flows through the province. In the north of Hunan is the famous Dongting Lake Plain, which is rich in fish and shrimp and Xianglian, making it a famous land of fish and rice. Southeast Hunan is a hilly area and a basin, where agriculture, animal husbandry and fishery are well developed. The western part of Hunan is mountainous and rich in bamboo shoots, mushrooms and mountain treasures. The rich products provide exquisite raw materials for diet, and the famous specialties are: Wuling turtle, Junshan silver needle, Qiyang penfish, Dongting golden turtle, Taoyuan chicken, Linwu duck, Wugang goose, Xianglian, silver fish and bamboo shoots, mushrooms and mountain treasures and wild game in the mountainous areas of western Hunan. In the long history of food culture and cooking practice, Hunan people have created a variety of dishes. With the advance of history, and the continuous exchange of cooking technology, gradually formed the Xiangjiang River Basin, the Dongting Lake area and the western Hunan mountainous areas of three local flavors of Hunan cuisine.

Xiangxi cuisine is good at fragrant, sour and spicy, with a strong flavor of the mountainous countryside, good at making mountain treasures and wild game, smoked bacon and all kinds of cured meat, the taste focuses on salty, sour and spicy, and often use firewood and charcoal as fuel, with a strong flavor of the mountainous countryside. Gong Shuiqing, chairman of the board of directors of Xiangxi Tribe, is a native of Xiangxi, and has unique feelings for Xiangxi. He opened the first Xiangxi specialty restaurant in Changsha, Hunan Province, with a strong sense of Xiangxi love and Xiangxi specialty food, and the very unique dishes and unique dishes have injected a spring into Changsha's diners and set off a wave of food, which has brought double enjoyment to both the visual and sensory senses.

Currently, the international brand of catering enterprises have achieved standardized production. Hunan cuisine chain franchise enterprise "Xiangxi Tribe" brand is also so. Among them, the unity of the dishes, so that consumers do not no matter in which store dining, can eat the taste of the same western Hunan specialties. Because the company unified chef, and the chef must be in the head store more than half a year, and have a good work performance, through the examination of the chef can be sent to work in various stores. The company has also established a logistics distribution center "taste library", responsible for the distribution of quality and quantity of raw materials to the franchise stores across the country. The Financial Audit Department adopts quantitative management through accurate accounting to make the dishes more standardized. And has been specializing in the research and development of traditional western Hunan cuisine, as well as the development of western Hunan characteristics of the raw materials, the combination of traditional western Hunan dishes and new Hunan cuisine, research and development of more suitable for modern people's health and nutritional dishes. And will be the traditional Xiangxi minority culture fusion to the restaurant, so that the original dishes and Xiangxi national culture in the city to give busy people a kind of back to basics emotion.

The brand of Minhwa is the brand of the world. Tribal people firmly believe that only a complete management model as well as continuous innovation of dishes can have development, in order to win in the catering industry is so developed in the era. The company set up a human resources department, enterprise department, operation department, research and development department, marketing department, financial audit department, each department has its own duties, in order to give so the chain stores to provide services to give a good guarantee.