The main reason for this phenomenon is that some gourmets or self-media over-render and retouch pictures on platforms such as Little Red Book, which makes the contents of shops look more and more false and unreal.

First of all, some talented people or from the media pursue higher exposure and income, and tend to publish more bright, exciting and fascinating food shop-exploring content. In order to make the pictures more eye-catching, they will use all kinds of retouching software to process them, which will lead to the loss of realism of the contents of the shop, and sometimes even deviate greatly from the actual scene.

Secondly, in order to increase the presentation of food and the attractiveness of ingredients, some food clerks often carry out a lot of "beauty operations" on food settings and color blending to achieve more bizarre effects, which may affect the true quality and delicacy of ingredients and food, thus affecting the taste and actual experience.

Consumers should have a more objective attitude to accept this phenomenon. They can judge the authenticity of the remake of the store, ask the store appropriately and understand the real situation of the food. At the same time, consumers can discover and share more truly delicious foods, improve their taste sensitivity and taste level, and don't blindly follow the unrealistic shopping behavior. Shopkeepers should also be careful not to manipulate food excessively, so as to ensure the quality and delicacy of food and avoid bringing unnecessary negative reputation to themselves.