In order to ensure that things or work is carried out in an orderly and forceful manner, you will usually be asked to formulate a program in advance, which belongs to a type of planning instruments. Write program need to pay attention to what format? The following is my carefully organized restaurant Tanabata menu activity program, welcome to share.
I. Activity time:
xx August 14, 2011 - August 16
Second, the theme of the event
The rose that will speak words of love - xxxx jewelry to pass on your love
Third, the background of the event.
Every festive season is twice the family, xx August 16 (Festival), a good festival connected to Valentine's Day is the opportunity to express love, people at this time most think of their loved ones or lovers, people will think of sending flowers to their loved ones or valentines, but also to buy gifts (such as jewelry, cosmetics, etc.), so we catered to the psychological, deliberately launched a new and chic The gift - the rose will say love words, let people in the gift at the same time with the rose will say love words to express love to their lover or lover's love and thanks and other words of love, so that the xxxx jewelry attached to the meaning of the emotions to emotional appeals to impress the majority of consumers, to win the emotional marketing.
Fourth, the purpose of the activity:
1. Through this activity to increase the popularity of the Valentine's Day during the store;
2. Increase the brand awareness of xxxx Jewelry in the local market share;
3. Further improve the brand reputation of xxxx Jewelry for the long-term promotion of sales.
V. Activities:
1. momentum-building activities:
(1) August 9 in the local circulation of the daily newspaper or evening newspaper published event publicity ads, the theme is "will speak love roses - xxxx jewelry to pass on your 'love'";
(2) all over the franchises around the TV station do Activity publicity and advertising, but also in the form of subtitles in the form of prime time on television to do the significance of the event, the details of participation, stores / cabinets around the address and phone number of the detailed advertising.
2. Counter promotions:
Where in the xxxx jewelry stores/cabinets to buy more than 1,000 yuan that is to send "will say love words rose" one, this activity is to make people in Valentine's Day to express love and gratitude to their loved ones and so on, the main is to use the "will say love words rose" recording people in the usual embarrassed to say to the loved ones or valentine out of the love words and thank you for the sweet words, and then sent with the jewelry together, so that the loved ones or valentines. Jewelry sent together, so that lovers or lovers to get the noble diamonds at the same time and get a spiritual gift of emotion.
3. New listing:
The headquarters will have a series of new diamond jewelry (mainly "faithful", "good and beautiful" series) on sale at the same time, with the activities of this activity together to emotionally move customers, and activities complement each other to make this "emotional marketing" to achieve full success.
Six, the activities of publicity and promotion
(1) in front of the store to do a good job of publicity posters, xx display racks, in the counter arrangements for consulting activities counselor and set up a consulting phone activities to facilitate the answer to the series of activities of the customer's inquiries;
(2) network promotion: the joint local website to do activities to publicize the ads, activities, such as news reports The publicity activities, in the form of news events to do a good job of "momentum" publicity;
(3) the franchise partners to pay attention to local newspapers and media journalists to contact, pay attention to do a good job of activity reporting work, in order to achieve long-term publicity of the brand and long-term promotion of the purpose of the sale.
VII, the activities of the budget
This is the first time in the history of the world that we have seen a lot of people who have been in the world for a long time.