Mixue Ice City is a brand of ice cream and tea set up by Zhang Hongchao in Zhengzhou on 1997. After more than 20 years of development, the number of stores in China has exceeded 10,000, covering 3/kloc-0 provinces (cities and autonomous regions) and is actively exploring overseas markets. Honey Snow Ice City is committed to let everyone in the world enjoy high-quality and affordable delicious food, and always adheres to the principle of "those who are near are happy, and those who are far away come; Struggler-oriented, customer-centered "concept, with high-quality raw materials to create products, with high-quality team to serve customers." In order to make every ice cream and every cup of tea, the brand of Mixue Ice City is coordinated by three industrial chains (R&D and production, warehousing and logistics, and operation management), which makes Mixue Ice City grow steadily in the domestic beverage industry and is committed to promoting the better and faster development of the global ice cream and tea industry.

Mi Xue Bing Cheng is a chain brand of ice cream and tea, which integrates investment, chain operation and brand management. It owns chain brands such as Mi Xue Bing Cheng, MY-share and Mi Xue Bing Cheng Home-cooked Restaurant, and uses Indian black tea, New Zealand milk source and African chocolate beans as raw materials to provide users with products such as Mo Tian Crisp, Purple Potato Mai Mai Latte and honey grapefruit tea.