The cost has been analyzed before. When the selling price increased by 800 yuan (6th generation), the cost only increased by about 100 yuan, and you earned more 700 yuan. No matter which generation, the profit of large-capacity version is obviously higher than that of small-capacity version.
There are only beggars' editions and rich people's editions, but there is no middle-class edition, just as restaurants only have steamed bread, pickles and truffle foie gras. Do you think it's cool?
Remember the iPhone6 of that year? 20 14 second half of the year.
At that time, 16G was stretched, and 64G was a bit wasteful. The most common capacity is 32G, while almost all Android flagship machine is 32G. -At this time, Apple cut down the specification of 32G, and 16G directly jumped to 64G. I still remember that 16G was called "Beggar Edition", and many people went crazy in less than a year.
Then the iPhone6S was released for about half a year, the first half of 20 16.
When everyone got used to 64G and used the mobile phone according to the usage habit of 64G, the product line of 6G was quietly cut off, and 32 jumped directly to 128. At this time, it is exactly one and a half years since Apple cut off the 32G version, which is the legendary Moore's Law cycle.
Then the iPhone7 was released. Sure enough, there is no 64G version, so 32 directly jumps to 128, forcing users to buy 128G, and so does the new 6S in the same year.
(In the comments section, can you take a closer look at the 64G6S? The 6S was sold for more than half a year, and the 64G was discontinued around June of the following year, and it was officially removed in early September. What's strange about you buying 64G? Can you go to official website to verify that there is still 64G? And this exact time has nothing to do with the problem.
Now it's the turn of iPhone8, the second half of 20 17.
128G has been domesticated by a large number of consumers for a year and a half, so it's time to kill it again, so as you can see, cut off128,64 and jump directly to 256. A year and a half has passed since the last 64-point break, which is another cycle of Moore's Law.
With a market share of 13%, Apple won 90% of the profits, which is really a ride.
Some people in the comment area said that it was equivalent to "buying a bigger mobile phone at the same price", and they went back and forth.
Me: Is there such a washing method?
1. Which brand is not getting bigger and bigger? Isn't it nonsense that the performance of digital products is improving year by year? Why not buy A9 the year before last, A 10 last year and A 1 1 this year?
The point of the problem is that Apple cuts off the most suitable version for most people "just right" every time, and no one in other brands does so, which is different from the increasing production capacity.
2. Is it really the same price? Fruit 6s-5288/6088, fruit 7-5388/6388, fruit 8-5888/6688, you tell me that this is the same price?
Any argument that "large capacity is the trend" cannot explain why Apple cut off the middle 128 instead of the smaller 64.
I was asked to produce evidence that 128G is the most popular version.
The distribution of the whole mobile phone market (flagship machine) is also very obvious. At that time, 32G was the mainstream of other brands. At that time, the "China Edition" of other brands gradually changed from 32 to 64, and now it has gradually become 128.
Last year, Huawei Mate9 and Xiaomi 5/5S were both low-matched 32/ medium-matched 64/ high-matched 128, while Samsung Note7 and one plus three were only 64.
In the first half of this year, Samsung S8, Huawei P 10, Xiaomi 6 and One Plus 5 became low allocation 64/ high allocation128;
The newly released Xiaomi mix2 and Samsung Note8 E8 have become low-equipped 64/ medium-equipped 128/ high-equipped 256, and the upcoming Mate 10 is also this configuration.
Isn't the evidence obvious The evidence that the mainstream "middle match" in the market has gradually transitioned from 64 to 128 shows that every downward adjustment of Apple is the middle match in the market.
Also, Apple chose 64 and 256, indicating that the best value is between the two, and Apple itself is the evidence. In addition, since the fruit 6 was cut by 32G and the fruit 7 was cut by 64G, complaints were overwhelming. Can't you see?
Some people say that what I said above is nonsense, so I'll speak with data. Well, for your sake, I went to JD.COM to check the records for half a day. If you don't believe me, please check for yourself.
IPhone7 has no 64g version, and the shipment of JD.COM128g version is nearly 100 times higher than that of 256g version. The specific data are as follows:
Version 128g: 76,000 units in black, 3 units in gold, 58,000 units in rose gold, 53,000 units in silver18,000 units in bright black and 30,000 units in red, totaling 266,000 units.
256g version: black 700, gold 1000, rose gold 800, silver 500, bright black 0, red 70, * * 3070.
Comrades, what is the concept of nearly a hundred times? If you want to cut it, you can also cut it by 256, so it is not 128.
If someone says that JD.COM doesn't count, should I go to Apple to get the financial statements? Fuck it. Get it yourself.
Others took the sales of Huawei P 10, one plus five, Xiaomi Mix2 and Samsung S8.
First of all, Samsung S8 can insert a memory card, and users are not sensitive to the storage of the fuselage. Only 64, there is nothing to say, just skip it.
Secondly, Huawei P 10 and One Plus Five account for about 80% of the total sales, which proves that 64g is the mainstream demand, which is good, but which model did Apple sell at that time? It's iPhone7! Didn't it just cut off 64g?
Then Xiaomi Mix2 was released in the second half of the year, and the sales volume of 128g version has increased to about 40%, which fully proves that the market demand is changing from 64 to 128. It is reasonably predicted that 128g will become the mainstream configuration in the coming year.
Finally, the sales cycle and usage cycle of Apple 8/8P/X are longer than that of Android. Most of the sales cycle will be next year, and the use cycle will be in the next two years. To sum up, Apple's 8/8P/X cut 128g is the mainstream configuration in its sales cycle and use cycle.
Prove completion.
Cook has got into the pile of money, and others are busy sweeping the floor for him. Are you a spiritual shareholder?