Although Chinese food for thousands of years pays attention to the cooking skills of frying, frying, cooking and frying, it is full of color and fragrance, but it is also indispensable to have all kinds of seasonings. No matter which one is missing, people have a feeling that they can't satisfy their appetite.
After several generations of struggle, China people no longer simply pursue filling their stomachs. When all kinds of ingredients enter the homes of ordinary people, taste has become the pursuit of kitchen experts.
However, people who have been squeezed by the fast-paced life don't have much time to collect all kinds of condiments. Those "seasoning cheats" that were once regarded as treasures have new value and entered people's daily life in another way.
The essential "Thirteen Fragrances of Wang Shouyi" is the most typical representative.
Man Shi ying Fang Shi San Xiang
"Fried fried delicious, chicken, duck and fish basin incense. "Better than the Queen Mother's flat peach banquet, better than the old gentleman's immortal fragrance." No one knows how long this ballad about "Thirteen Fragrances in a Stall" has been sung.
As for the history of Thirteen Incense, probably no one has made it clear. In short, whether it's cooking, chopping stuffing and wrapping jiaozi, or simmering and frying to stew meat, in short, sprinkling this few grams of powder will always make a table full of delicacies have a different taste and a room full of fragrance.
In fact, the ingredients of thirteen spices are very simple, that is, thirteen spices are ground into powder and mixed together. There is no standard formula for thirteen spices, but they are just seasoning ingredients such as star anise, cinnamon, pepper and clove. Of course, different materials have different effects.
False is also true when it is true, and inaction is sometimes there. For ordinary people, no matter what kind of formula comes out, the thirteen incense can be the companion of dishes, but for those who are in the kitchen, the thirteen incense of Wang Shouyi is the truly omnipotent formula.
Exclusive formula
One fragrance is famous in the world, and it is still a model.
I think Wang Shouyi Thirteen Fragrances can be seen everywhere in ordinary families in China, not only because of its accumulated fame over the years, but also because of its unique fragrance, which lasts for a long time. However, for such a well-known product, it has actually gone through twists and turns to achieve its status today.
1959 is the first decade of the founding of New China, a year that should have been celebrated by the whole country. This suffering country is facing an unprecedented challenge.
China people, who are preparing to work hard and get close to the construction of the new era, are facing a sudden catastrophe, and lack of food and materials has become a disaster faced by most ordinary people.
In order to feed the whole family, Wang Shouyi, who is in his thirties, took out his ancestral seasoning formula, collected dozens of Chinese herbal medicines and seasonings and made a spice, which is today's "Thirteen Fragrances of Wang Shouyi".
Wang Shouyi's seasoning is deeply loved by local people because of its genuine price and unique taste, and it has quickly become a well-known local product with its business philosophy of "no deceit". Wang Shouyi's life has also been improved, and the family is happy. However, this joy did not last long.
1969 Ten-year catastrophe reached its climax, and small workshops and vendors like Wang Shouyi became capitalists in the mouth of HW soldiers. Faced with the complicated social environment, Wang Shouyi had to shut down his thriving small workshop reluctantly, and this closure was more than ten years.
Sad times will always be a thing of the past under the wheel of history. When the Gang of Four was crushed, the people of China ushered in spring again.
1984 The door of China's reform and opening-up has been opened, and the whole land of China has regained its brilliance. Looking at the small business vendors who are rushing around, Wang Shouyi started the idea of reopening business again.
At this time, Wang Shouyi is a 60-year-old man, and he can't complete all kinds of complicated procedures from material selection to deployment, even Dai Yue, so his two sons also participated in the daily operation.
It's just unexpected that this small shop, which has been closed for more than ten years, welcomed many old customers as soon as it opened the door, and the business was booming.
So the father and son decided to further expand the scale of production, and applied for a business license and registered a trademark in the industrial and commercial department.
In 1987, the registered trademark of "Thirteen Fragrances of Wang Shouyi" was completely taken down, which is the small square box we see now, and the head on the box belongs to the old man Wang Shouyi.
Nowadays, many people may not believe that such a small condiment has become the object of imitation by counterfeiters when it just entered the market in the form of packaging. It can be seen that the status of this product in the hearts of ordinary people, the counterfeiters on the market actually reached more than a dozen models at one time.
Today, "Thirteen Fragrances of Wang Shouyi" is still one of the most sought-after condiments in China market. Although the price of this product is not high, it has occupied a big market in this field for a long time. Now it has spread all over the country and won numerous awards at various expositions.
Small profits but quick turnover management
"When they entered the door of Thirteen Incense, they were all family members." This is the business philosophy that this brand has adhered to for many years. The business philosophy of people-oriented is everywhere in this family business. There are nearly 1,000 employees in the thirteen incense production base in Zhumadian, who are busy for this business.
The reason why the brand Wang Shouyi has been in Mika for a long time in China, but it does not stand still depends not only on the advanced business philosophy and unique fragrance, but also on the secret of small profits but quick turnover.
There have been media reports that the net profit of each box of thirteen incense is only eight cents, but they have achieved an annual turnover of more than 800 million yuan, paying more than 40 million yuan in taxes for the local area every year, and the annual profit of this enterprise has reached as much as 300 million yuan.
Imagine how many products this company has to sell a year to achieve such a profit. It has to be said that small profits but quick turnover is not an excellent business strategy, but it is a material with quality that can stand the test and genuine materials. Otherwise, how can we persist in it?
The brand of "Thirteen Fragrances of Wang Shouyi" has now fallen to a third person. During these years' operation, the Wangs not only replaced more advanced equipment, but also gradually improved their production technology. No matter what kind of products, they can only go further if they keep up with the development of the times and maintain the never-ending innovative spirit.
At present, there are fewer and fewer such enterprises, and more and more enterprises are constantly squeezing employees and deceiving consumers in pursuit of short-term interests. Seeking truth from facts, fewer people are down-to-earth, but more and more people are cheating and shoddy.
It seems to confirm the old saying that no business is dishonest, but as a business manager, if you want to seek a longer-term development, you must always work hard on the three roads of quality, innovation and management.
Quality is the foundation of brand creation, innovation is the perpetual motion machine of enterprise development, and excellent management can make enterprises go further.
Wang Shouyi is a representative of this industry. We also hope that this brand can stick to its own business philosophy and go further and further.