It describes innovation.
The new trend of Changsha catering industry: the revival of snack street
Editor: Unknown time: 20 15-3- 17.
From the remote St. John Hotel in Malanshan to the bustling Wen Yi Road, the once popular food street model drifted away like a wisp of smoke. The number of people who are keen on street snacks has not decreased. Snacks still have the widest mass base in the bustling Pozi Street, the densely populated South Gate, Taiping Street where tourists are everywhere, and even the vast area of Hexi University Town. Such a wide audience means a lot of business opportunities, which will naturally attract the attention of catering people.
In fact, since 20 13, the commercial opportunities of transformed snacks have already appeared, and the trend of revival of snack street model is becoming more and more obvious. However, the entire Hunan catering market, due to excessive attention to fast fashion catering, some ignored the impact of snack street mode on the catering pattern.
The rise of snack street: the new "food" road of commercial real estate
At the beginning of 20 14, Taiping street, which has always been famous for its endless stream of tourists, suddenly saw two food streets. The "Women's World" in Jinxian Street, a small street, carries the slogan "Greater China Food Street". Not far away is the "Rock Tongue Food Street", which has gathered nearly 100 stalls and produced hundreds of snacks such as fried fish pieces, pig feet and rice noodles in Xiangxi. Although it was not long before, the "Greater China Food Street" gradually declined and eventually returned to the old routines such as department stores and businesses. But the "rock tip" is still quite active today. The behind-the-scenes team running this commercial project continued to interpret this model at Renmin West Road 20 15.
From the middle of 20 14 to the end of 2004, Pozi Street was adjacent to the original line of Korean and American cuisine in Huogong Palace and changed to "snack Changsha" food street. Nanmenkou, which was depressed because of subway construction, also ushered in the "Tongjian Nanmenkou Food Street". These projects are maintained by an independent property management company, attracting investment from dozens of booths inside, and finally presenting hundreds of kinds of amorous feelings and delicacies all over the country. According to insiders, there will be five or six such snack streets in Changsha in 20 15 years. Plus the earlier Liuhe West Street in Hexi. Changsha, a snack commercial street model, is expected to be nearly 65,438+00 in 2065,438+05, becoming a new force in catering transformation.
Behind the rise of snack street: the attack of real estate and capital
Why has this pattern of snack street been picked up again in recent years? You know, just a few years ago, the once popular models such as Huatian Food Street were gradually abandoned. The kind of operation similar to that of the canteen was once weak because it was not facing the street because of decoration. However, the snack street model, which started on 20 14, will be revived again.
First of all, snack street is very helpful to enhance the popularity of a certain area. Just look at the various temple fairs in Changsha this year, without exception, many snacks are needed. Wanda Jinjie Golden Eagle 955, Wan Yu Pier, Liu Yanghe Wedding Garden and other food festivals. , all take snacks in Taiwan Province Province as a cover. Snacks undoubtedly played a great role in promoting the popularity of an event and a real estate.
Secondly, in recent years, the inflow of capital into the catering market is very obvious. In the upsurge of transforming traditional restaurants with fast and fashionable catering, people of insight know the danger of overheating and foaming. Therefore, we turned our attention to the transformation of the broader snack field. After all, compared with Taiwan Province Province, Changsha snacks are not fashionable and fast.
Thirdly, the rents in the core business districts are high year after year, especially in those areas where there are few high-rise shopping malls in the old city, which is a great test for restaurants eager to enter this area. The environment is backward and the facilities are incomplete. Let the transformation of these lots not be similar to the food in the mall. Then, the requirements for the environment are not so high when the old house is transformed into a snack street. Collecting rent from merchants for the second time can also reduce the rent cost, thus becoming a good choice for catering enterprises.
Idol Fire Palace: An Example of Snack Mode Transformation
People with discerning eyes will undoubtedly be greatly infected by the fire palace in Pozi Street if they look at the bombed snack food street model in Changsha this time. And these snack streets are also very similar to the Fire Palace before 1949. There is a unified property and management, mainly to collect rent. There are many small food suppliers that provide special snacks all over the country, especially in Hunan. Slightly different, after the nationalization after the founding of the People's Republic of China, the stalls of the Fire Palace became independent. Other snack streets in the initial stage are still dominated by investment promotion.
In 20 14, based on the great commercial development, Huogong Palace built a new capital of Hunan cuisine, and its full-name snack building with several floors was renovated and upgraded to "the capital of Hunan cuisine". Anyone familiar with the development of catering in Changsha knows that since the 20th century, Fire Palace has maintained rapid growth and its brand value has soared with its rich food culture. At a time when a large number of traditional Chinese restaurants have encountered bottlenecks and have been transformed into fast-food restaurants, the Fire Palace can change with constant changes, giving Changsha diners a lot of inspiration.
Fast-fashion catering can transform the decoration and partial supply management of traditional restaurants, but it can't do anything about a wide variety of snacks with scattered personnel. Perhaps because of this, when part of Changsha's funds are concentrated on the upgrading of the snack field, it is natural to take the Fire Palace as a teacher. The earlier one was Liuhe West Street in Hexi. People may come for a famous snack, but if they don't look at it properly at dinner, more consumers want to have dozens or even hundreds of delicious foods in one place. Therefore, this business model is very attractive.
Mode innovation of snack street
Some people may ask, are there any features and innovations in these snack streets today? Flying flowers pick leaves, which hurts people invisibly; The real economy nourishes metaphysical things. Innovation is natural, and there are many more.
The first is the innovation of settlement mode. I believe that people who have been to BBK Dachu Food Street in recent years are deeply impressed by buying consumer cards in the store. Since 20 14, the model food of Changsha fast fashion restaurant has also adopted this settlement mode. This is naturally conducive to depositing funds for catering and stabilizing members. However, it is actually very inconvenient to buy a card in a restaurant or a venue like Dachu Food Street. Because it is very troublesome and the purchase process is one-off, it is actually very troublesome to return the card after buying it. But in the snack street, it is different. For example, there are dozens of stalls in the food street at the south exit of the tip of the tongue, belonging to different businesses. Customers usually eat at least seven or eight kinds of food when they enter the store for consumption. At this time, if customers make cash settlement every time, it will be a waste of time for businesses and consumers. Unified payment card settlement is very convenient for property managers and consumers. Property management can clearly understand the operation of each booth, which is also very helpful to adjust the snack category. No need for merchants to touch cash, which saves time and is beneficial to snack hygiene.
Secondly, the rent model is innovative. The rents in business districts are generally high, so they generally only attract brand businesses. And snack varieties, in Changsha at this stage, there are not many brands. Therefore, snacks stationed in shopping malls are often unable to pay high rents. However, snack bars eager to upgrade and become more fashionable hope to be different from street food stalls in the past. This has enabled catering management companies to develop new rent models. In other words, the management of snack street does not directly collect the rents of merchants, but uses the profit sharing model to offset the fixed rents of merchants who settle in it. This is a kind of support for businesses. If the operation mode of snack street is not good, the property management party's own income will be greatly reduced. This model has successfully solved the problems of scattered snack bar owners and difficult management. 20 15 with the development of Changsha commercial complex, I believe that large commercial complexes will also learn from this "rent = share" model.
Thirdly, the snack street model is a reaction to the single taste of Hunan cuisine after industrialization. As we all know, when we go out to eat now, not only the food in one store tastes the same, but also the food in many stores tastes the same. If this taste continues for a long time, customers will definitely be dissatisfied. Snack street, concentrated dozens of hundreds of kinds of food, many of which are operated by themselves, often a stall has a taste, which can effectively solve the problem of single taste. Let consumers wander among them, and their tongues will not be numb.
Problems and troubles in snack street
There are all kinds of innovations in snack streets, but several snack streets that appeared on 20 14 have not achieved great success. Why?
Nanmenkou and Taiping Street are still the central tourist circles in Changsha, but their status has declined, which is an objective reason. But perhaps more importantly: first, a street of emerging snacks tastes the same. Investment in snack street, because there is still a low threshold, often leads to the emergence of national chain or franchise stores in snack street. This makes the rarity of snack street in taste greatly reduced. For example, Taiwan Province chicken chops, Chengdu maocai, corn juice and so on. All the food imported from the snack street is staple food, with no features at all. Second, the snack street ignores the local snacks in Hunan. As far as many snack streets are concerned, there are not even typical Changsha snacks such as stinky tofu, sugar and oil Baba, tasty shrimp and snail. Then, if there are no such snacks for local customers or foreign guests to enjoy, the necessity of this snack street will be greatly reduced. If you compare the emerging snack street with the fire palace, you will have a more obvious impression. Third, the snack street is temporary at present, lacking historical accumulation and cultural construction. Many snack street operators are familiar with Taiwan Province snacks, such as Yulin night market, big chicken chops, coffin plates, oyster omelet, Shilin sausages and so on. However, the snacks introduced on the street have no cultural connotation and cannot be publicized, which naturally loses its due brand appeal. In fact, we can learn from the operation of the "Old Changsha" brand series. The new old Changsha sausage on Taiping Street is a stall. However, the use of folk elements in Changsha has been very popular since it was released.
Source: Today's Hunan Network