Food safety is the lifeblood of consumer goods enterprises such as Three Squirrels. However, it seems that it is difficult for the company to guarantee the quality of the upstream raw materials. Recently, the quality problems of three squirrels have occurred frequently. A large number of customers complained about the quality problems of the company's products, including not limited to eggs eaten by almonds, mildew of canned fruits, etc., in various consumer complaint platforms, JD.COM Tmall and other shopping evaluations. In March this year, there were eight complaints about almonds eating eggs on the black cat complaint platform alone.

Some consumers said that three squirrels bought from Tmall Supermarket on March 20th, 20021year peeled almonds 120g and ate eggs, which were inside almonds' nuts. The essential reason for the frequent occurrence of product quality problems is that the company's internal quality management system is not perfect and its ability to control the supply of upstream raw materials is weak.

The total market value of three squirrels

The total market value of the three squirrels is 22.4 billion yuan, and the net profit of 300 million yuan in 2020 is about 75 times PE; With the announcement of Q 1 performance by the company, the organization also adjusted the performance forecast of the three squirrels. The organization predicted that the performance range of the three squirrels in 20021year was mostly between 400 million yuan and 530 million yuan.

The current market value is close to 42-56 times PE corresponding to 202 1 year. For a retail company, obviously, the current valuation level is still high, and the stock price may still have room to fall. It should be pointed out that the stock price is not necessarily cheaper and cheaper, and it needs to be judged in combination with the fundamental changes of the company. Even some companies have more expensive valuations.

Global Economic Net-What happened to the three squirrels? Why do quality problems of eggs and mildew appear frequently?