Hong Guang mini electric car is more interesting. It built a very mini pure electric car with Wuling's people-friendly style, which quickly spread all over the country through fancy color matching and ever-changing cross-border marketing. This makes people who once ridiculed it as an "old scooter" seem to have been slapped, which also makes competing products very jealous.
Finally Chery couldn't help it! As the big brother of its own car brand, Chery also plans to recreate the successful route of Wuling Hong Guang MINIEV and launch a pure electric car-QQ ice cream, which focuses on urban transportation functions.
Speaking of QQ, I believe many fans have memories of it. Not a penguin from Shenzhen! The popularity of Chery QQ was not inferior to Tencent QQ at that time. Chery revived this famous automobile series and made it a pure electric vehicle, which is also a smart move. The name "ice cream" refers to Hong Guang Miniev's naked "protein almond cookies".
So is this "QQ ice cream" sweet or not? Chery did not give more information except the notice. However, through the details of the front face shown in the preview, we can see that "QQ ice cream" is still playful and lovely without losing its futuristic style. The interior of the headlights is designed with U-shaped LED daytime running lights. With lens headlights, the front face is more lovely.
The closed middle net is one of the design features of pure electric vehicles, and Chery's LOGO is designed in the middle of the front face. On both sides of the LOGO, there are many embellishments to make the front face more lively and jumping. It is worth mentioning that the charging interface is designed inside the LOGO on the front face. In addition, colorful paintings will also be a major selling point of "QQ Ice Cream". It is estimated that 7 kinds of colorful paintings will be provided, corresponding to different flavors of ice cream.
The official information ends here, but when Chery is still hiding half a face behind the guitar from us, a "great god" has created the overall shape of "QQ ice cream" on the Internet. A car hand-painted coffee named "Jialiang Car Life" drew several "QQ Ice Cream" renderings through his own imagination. Whether it is very different from the final real car, we might as well take a look. QQ Ice Cream, written by this big coffee, adopts a similar outline to that of Hong Guang Miniev, but the lines are sharper. The design of the tail basically refers to the modeling characteristics of Hong Guang MINIEV, and also adopts a simple and fashionable design language.
Write it at the end
In fact, Chery is not an amateur in making cute cars. From the earliest QQ to the little ants that have sold more than 200 thousand cars now, they all exist like textbooks. Therefore, seeing that Hong Guang MINI EV is so popular, Chery naturally doesn't want to let Wuling go.
However, the future of QQ ice cream is not very bright. First-tier cities such as Shanghai have cancelled the new energy policy of micro electric vehicles, and the threshold price of upstream products has been continuously lowered, which has also narrowed the road of ultra-low price of micro electric vehicles. Chery should have seen these unfavorable factors, so what is Chery's winning trick?