Three articles on Dragon Boat Festival store sales planning

Every year on the fifth day of the fifth lunar month, it is commonly known as the "Dragon Boat Festival". ?Wu? is connected with ?Wu?, and ?Wu? is the yang number, so the Dragon Boat Festival is also known as Duanwu, Chongwu, Duanyang, Zhongtian, etc. It is a traditional festival for the Han people in our country. The following is the Dragon Boat Festival store sales planning plan information compiled for your reference. You are welcome to read it.

Dragon Boat Festival store sales planning plan 1

Activity background: Every year on the fifth day of the fifth lunar month, commonly known as "Dragon Boat Festival". ?Wu? is connected with ?Wu?, and ?Wu? is the yang number, so the Dragon Boat Festival is also known as Duanwu, Chongwu, Duanyang, Zhongtian, etc. It is a traditional festival for the Han people in our country. The essential activities on this day gradually evolved into: eating rice dumplings, racing dragon boats, hanging calamus, moxa leaves, smoked atractylodes and angelica, and drinking realgar wine. It is said that eating rice dumplings and racing dragon boats are to commemorate Qu Yuan, so after liberation, the Dragon Boat Festival was named "Poet's Day" to commemorate Qu Yuan. As for hanging calamus and mugwort leaves, smoking atractylodes and angelica, and drinking realgar wine, it is said to suppress evil spirits.

1. Store layout

1. Off-site layout

1.1 Each marketing store will make a banner and hang it under the store sign.

1.2 Use balloons to decorate the doorway, and you can choose hanging or arched hanging.

2. In-store layout

2.1 The main purpose of the shopping mall is to layout the special area and arrange the products reasonably.

2.2 For the key layout of the main channel, balloons can be used to hang it (see attached picture).

2.3 The special area can be used to hang rice dumplings into shapes (such as Happy Dragon Boat Festival, etc.)

2. Product Promotion

1. Product Special Sale: During the promotion period, rice dumplings and other festival-related products (such as rice wine, frozen food, beverages and other foods, transparent soap, shower gel, insecticidal water, mosquito coils and other supplies) are all sold at special prices;

　2. Product requirements:

　2.1 Related promotional products

There should be no less than 20 items (15 fresh food items, 5 fresh food items);

2.2. Commodity prices are generally lower than the market

2.3. Choose products with lower prices for similar products;

2.4. For all products related to the Dragon Boat Festival, please refer to the following for specific items (red fonts are highlighted recommended products) ):

Food

Bulk rice dumplings packaging rice dumplings packaging glutinous rice bulk glutinous rice ham sausage peanuts red beans

Mung beans sesame five-spice powder pepper white sugar salt red dates

Edible oil, sesame oil, shrimp, rice wine, red wine, rice wine, chicken essence

Glutinous rice wine, sweet wine, beer, red heart salted egg, preserved egg, salted duck egg, egg

Fresh food

Pork belly and chicken Beef, shrimp, meat and soy products soup, seaweed, red dates, candied dates, bean paste, soda powder.

3. Group buying business

1. There are many customers who give gifts during the Dragon Boat Festival. Visiting local government departments and labor unions in advance and expressing their intentions can increase the sales of marketing stores. performance.

2. Early Dragon Boat Festival - the department organizes text message delivery to customers in various regions and wishes a happy holiday in advance.

3.--The store will give a gift worth about 10 yuan to any child (under 18 years old) who has a birthday on Dragon Boat Festival and Children's Day. Dragon Boat Festival store sales planning plan 2

1. Activity goals

Achieve the three highs---------high profits, high turnover, and high visibility

2. Activity theme

May Day is full of love, and the Dragon Boat Festival is joyful.

3. Activity content

Activity 1: Making rice dumplings

1. Consumers and persons in charge participating in the activity are divided into groups in advance in front of the supermarket.

2. After the personnel and items are in place, the rice dumpling making competition officially begins.

3. At the end of the game, the winning team will be selected and certain rewards will be given.

Activity 2: Get free with any Dragon Boat Festival purchase

A unique gift for the unique you. On this special day, we will also give out our small gifts. . As long as you purchase over -- yuan, we will give you our gift. Do you want to have a special gift? Walmart Supermarket welcomes you at any time.

Activity 3: Promotion of products related to rice dumplings

In the future, consumers will be late for rice dumplings during the Dragon Boat Festival. Our supermarket hereby conducts special promotions for various foods and raw materials related to the Dragon Boat Festival. Activity.

Related products for promotion in this event:

Food categories:

Bulk rice dumplings, packaged rice dumplings, glutinous rice, red dates, edible oil, ham sausage, white sugar, Shrimp rice wine, red wine, glutinous rice wine, salted eggs, preserved eggs and other eggs

Fresh food:

Pork belly, chicken, beef, shrimp, soy products, soups, Seaweed

IV. Effect prediction

(1) Improve competitiveness

There are many supermarkets similar to --- in China, so the competition is very fierce. This event not only brought high profits to ---, but also greatly improved the competitiveness of --- supermarket, allowing --- supermarket to take the lead among supermarkets in the same competitive position.

(2) Expand the popularity of supermarkets

In China---supermarkets are still located in prosperous areas, and at the same time they are located underground, so the facade of the supermarket is not very conspicuous. However, through the expanded publicity carried out by holding this event, the supermarket's popularity in our country has been greatly improved, the customer base has been increased, and the sales volume of goods has been increased.

(3) Improved the image of the supermarket

The rice dumpling-making competition held by the supermarket reflects the idea of ??"having fun with the people", getting closer to consumers and bringing them closer to each other. The distance between consumers makes consumers feel safe to shop here, thus increasing the profit margin of supermarkets.

This Dragon Boat Festival promotion adopts a variety of promotion methods and fully considers consumers’ shopping psychology and shopping behavior. The products in the market will definitely meet the requirements of the supermarket when planning and implementing the activity plan. expected actual economic effects.

V. Budget

(1) Dragon Boat Festival Rice Dumpling Competition Budget----Yuan

(2) Promotional banners and posters inside and outside the supermarket--- Yuan

(3) POP billboards - one, - Yuan

(4) News flyer --- Yuan

***Total - --- --- --- ---=----Yuan Dragon Boat Festival Store Sales Planning Plan 3

The fifth day of the fifth lunar month is the Dragon Boat Festival, also known as the Dragon Boat Festival, the Noon Day Festival, and the Dragon Boat Festival. Moon Festival, AI Festival, Dragon Boat Festival, Chongwu Festival, Noon Day and Summer Festival. Although the names are different, the customs of people in various places to celebrate the festival are the same. The Dragon Boat Festival is an old custom in my country for more than 2,000 years. On this day, every household hangs a statue of Zhongkui, hangs moxa leaves and calamus, races dragon boats, eats rice dumplings, drinks realgar wine, wears sachets, etc.

1. Background of the event

The first significance of the Dragon Boat Festival is to commemorate Qu Yuan, the great national poet in history. Qu Yuan (340 BC to 278 BC) was named Ping and given the courtesy name Yuan. He served as a disciple of the Chu State and was known as the Sanlu doctor in the world. Internally, he advocated appointing talents and reforming bad governance; externally, he advocated uniting Qi to resist Qin and rejuvenating the country. Because he was jealous and slandered by the slanderous officials, he was exiled by King Shuhuai of Chu, and later exiled to Xiangyuan. Although he went through many hardships, he still cared about the country and the people.

When he heard that the Qin army had conquered the capital of Ying, he was filled with sorrow and anger, and threw himself into the Miluo River to die for his country. Throughout the ages, the Dragon Boat Festival commemorates Qu Yuan, promotes the national spirit, and expresses patriotic feelings. It has become the common consciousness of Chinese people at home and abroad. This gives the Dragon Boat Festival a patriotic complex, known as the "Dragon Boat Complex".

2. Purpose of the event

To commemorate Qu Yuan. Qu Yuan’s patriotic spirit and touching poems have been widely rooted in the hearts of the people. Traditional festivals are currently in decline, and college students are gradually forgetting about traditional Chinese festivals. If the various folk customs of the Chinese Dragon Boat Festival are properly protected and commemorative activities are carried out for the Dragon Boat Festival, it will be a contribution to world culture.

3. Significance of the activity

In order to further promote the excellent traditional national culture, we provide ideological education to college students to love the motherland, honor their parents, and respect their elders and ancestors. Such activities enable college students to further understand the traditional festivals of the motherland, love the traditional festivals of the motherland more, and prepare to celebrate their own traditional festivals, stimulating students' patriotic enthusiasm.

IV. Activities

1. Hanging the statue of Zhongkui

Zhongkui catching ghosts is a Dragon Boat Festival custom. In the Jianghuai area, every house hangs a statue of Zhongkui to protect the house and ward off evil spirits. During the reign of Emperor Ming of the Tang Dynasty, when he returned to the palace from a martial arts lecture at Mount Li, malaria broke out. He dreamed of two ghosts, one big and one small. The little ghost wore bright red crotchless pants, stole Concubine Yang's sachet and Emperor Ming's jade flute, and ran around the palace. The big ghost wore a blue robe and a hat, caught the little ghost, gouged out its eyes, and swallowed them in one gulp. Emperor Ming asked, and the ghost said: "My surname is Zhong Kui. I failed in the military examination, and I am willing to eliminate demons for your majesty. After Emperor Ming woke up, he recovered from malaria, so he ordered the painter Wu Daozi to paint Zhong Kui catching ghosts according to what he saw in his dream. The portraits were ordered to be posted all over the world during the Dragon Boat Festival to drive away evil spirits.

2. Hanging calamus with mugwort leaves

During the Dragon Boat Festival, every family uses calamus, mugwort leaves, pomegranate flowers, garlic, and dragon boat flowers to make human shapes called moxa figures. Hang mugwort leaves in the hall, cut them into tiger shapes or cut ribbons into small tigers, and stick them on them. Women rush to wear them to ward off evil spirits and ward off miasma. Using calamus as a sword and inserting it on the lintel of the door has the magical effect of exorcising evil spirits.

3. Dragon Boat Race

At that time, the Chu people were reluctant to bear the death of their virtuous minister Qu Yuan, so many people rowed boats to chase and save him. They scrambled to be the first, but disappeared when they reached Dongting Lake. This was the origin of dragon boat racing, and dragon boat racing was held on May 5th every year to commemorate it. They rowed dragon boats to disperse the fish in the river to prevent them from eating Qu Yuan's body. The custom of racing was popular in Wu, Yue and Chu. China's Dragon Boat Festival custom has a long history, and its inheritance involves many countries and regions in Asia, forming a Dragon Boat Festival custom cultural circle. The similarities and differences in the Dragon Boat Festival customs in China, Japan, South Korea, Vietnam and other countries are caused by the exchange and influence of folk culture over the years.

We not only want to explore its origins, but more importantly, we must study the significant impact its inheritance has had on the lives of people in various countries and ethnic groups. The Dragon Boat Festival in Gangneung, South Korea, is not only a cultural heritage of South Korea, but also a world cultural heritage. South Korea has localized the Dragon Boat Festival customs from China and made them part of the Korean national cultural heritage. They are valued and protected. This experience is worth learning and learning from. The custom of the Dragon Boat Festival is still passed down in various parts of China. If the various folk customs of the Chinese Dragon Boat Festival are properly protected, it will be a contribution to world culture.

5. Budget

---yuan.

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