Mazda brand can basically be traced back to 1920, and its headquarters is in Hiroshima. Hiroshima was basically razed to the ground after World War II, and this brand can only be started all over again. This story is basically well known in the technical house, so friends who like Mazda all start from his car-making concept!
Insist on rotating the engine
It can be said that only Mazda still insists on rotor technology. In the economic collapse, Mazda lost a lot, sold almost 20% of its shares to Ford and continued to engage in rotary engines, just because Mazda thought that rotary engines had great development potential, small size, light weight, low vibration and noise, and so on, and never gave up.
?
Insist on natural inhalation
Looking at the imported, domestic and joint venture automobile markets, T is basically dominant, and people's awareness of T is getting higher and higher. Only with T can they have motivation. Naturally aspirated engine has gradually become a low-end engine with small displacement. Coupled with the national policy requirements to reduce fuel consumption standards, T and electric vehicles are becoming more and more popular, but Mazda has never given up natural inhalation. There are several cars on sale in China, such as Artz, CX 5, CX 4 and Angkor.
Because this brand still firmly believes that natural inhalation has not achieved the ultimate, and it is still a leader. The compression ratio is 1 1: 1, 12: 1, 13: 1. Did you get 15: 65438? So look at the reputation of your family. Take Artz as an example. Although it is only 2.0L and 2.5L, the power and fuel consumption are recognized by the public. 14 years, it should be, after a test, Artz drove a box of oil from Hangzhou to Beijing, and the whole journey was about 1000 km, which was impressive, right?
Adhere to the unity of man and horse.
Japanese BMW is not called for nothing! Because Mazda has been doing driving pleasure and manipulation, many people say that Artz is an underage student, and everything else is finished, but needless to say, Mazda has been insisting on manipulation, body design, chassis design, and all kinds of messy technologies are manipulating. This time, the new 20 18 artz has been added to all departments, CX-. To put it bluntly or manipulate. None of the popular brands are still insisting. Even the handbrake has been insisting before, but this time it has become electronic, which is a bit incomprehensible.
What is the result of persistence?
As a sports car in the B-class family car, Mazda meets the car demand of some riders. Similarly, because it is the main sports style, like Honda's Platinum Rui, in the car with a price of 200,000 yuan, commercialization and home use are the main needs of the market, which makes Artz Platinum Rui gradually marginalized. However, with the gradual maturity of the younger generation of car buyers in the new era, Artz, known as the benchmark of Japanese sports, has a faint feeling of occupying the mainstream of the market.
Why do people who buy Artz know about cars?
Artz is the flagship of Mazda brand. The beauty of Mazda's soul design and the high efficiency of creating blue sky are obvious to people who know cars. If you have watched the live broadcast of the 20 18 listing conference, you will know that for every 100 Artz sold, 50 are 2.5. For other B-class vehicles, there are only 2.5 vehicles per 100 at most. What does this mean? It shows that people who know cars are willing to buy more expensive 2.5 artz, because 2.5 artz is worth the price.
If you have watched the live broadcast of the 20 18 launch conference, you will know that Artz's sales have doubled compared with last year, and it is far ahead in the B-class car market. Artz has a first-class appearance and is really the production car closest to the concept car. The interior is made of materials like Napa, which luxury brands may not have. The king of corners with a fuel consumption of 5 cents is well-deserved, which means where to fight; In terms of safety, IIHS checked for itself, and the 4 TSP+ product is genuine, but the brand is not advanced enough!
What is the reason for not buying?
Of course, Mazda insists on the concept of zoom. In order to achieve sports performance and driving pleasure, in order to achieve a weight ratio of 50:50, the long shape of the front of the car has caused the space to be cramped, which is also the place where Mazda Artz is criticized. But for riders who pursue driving experience, this is indeed Artz's favorite. .....
But there are advantages and disadvantages. For middle-aged people, this car is too radical and IKEA is not suitable for business. For some small bosses who have just started, compared with cars of the same class like Accord and Teana, its practicality is relatively simple. This has led to the popularity of this car for many young people. Those who like it can't afford it and those who can afford it can't afford it.
Summary:
You can't judge that someone has a problem just because the person you like doesn't like it, can you? People who like cars are willing to study the brand, design, technology and configuration of cars themselves; People who use cars as tools pay attention to which car sells more and which car offers more discounts. So it's not that others don't understand cars, but that everyone's value points are different! This should be called the difference of values!