According to the Global Times, within a few hours after its release, the sales of this digital song reached more than 6.5438+million yuan (6.5438+0.4 million US dollars). This is by far the most magical song in China in 2020, with a sales volume of 6,543,800+million.
Jay Chou's new single Mojito
"Our children are back,"
"I feel young again."
Like other juniors, I was infatuated with Jay Chou at school and grew up listening to his songs. But I find it difficult to explain this obsession to people outside the Chinese-speaking circle. It is understandable if you only know that K-pop is the main music type in East Asia when artists such as BTS occupy the top spot in the American music charts. However, why is the popularity of Mando-pop so low in the world? Why can't a superstar like Jay Chou make the Chinese music world known to the world?
What is Mando-pop? Mando-pop refers to pop music sung in Mandarin. It is the first sub-type of C-Pop (that is, China pop music) and has established itself as a viable industry. It is most popular in Chinese mainland and other Chinese-speaking regions such as Hongkong, Taiwan Province Province, Malaysia and Singapore.
Mando-pop originated in Shanghai in the 1920s. Some historically popular Shanghai songs are still sung today, just as those post-war celebration songs can be seen everywhere during the Spring Festival.
In 2000, with the increasingly open economy and the continuous development of entertainment industry in China, Chinese pop idols broke out. Although the number of Chinese pop orchestras in Chinese mainland is also increasing, Taiwan Province Province still maintains its reputation as a Chinese pop music scene and cultural center. Music piracy in the digital age has promoted the development of more Taiwanese pop singers in Chinese mainland.
At this time, Jay Chou entered this industry, and there were other successful Taiwanese singers, such as Jolin Tsai, Wang Leehom and Mayday.
Why Jay Chou? "Jay Chou brought creativity, fashion and entertainment to an era."
Jay Chou stood out in the glorious 10 year of pop music in Taiwan Province province and became famous overnight. Since the first album was released on 200 1, Jay Chou has released more than 10 albums in the past 20 years. In 2004, his album Qilixiang sold 2.6 million copies, which was unheard of at that time.
Jay Chou's musical talent is attributed to his mother, who is an art teacher. When she discovered Jay Chou's musical talent, she spent all her savings to provide him with formal music training. 14 years old, after his parents divorced, music was Jay Chou's only friend, so he was laughed at by his classmates. Making music has become an inseparable part of his life.
Jay Chou named her fourth album after her mother Ye Huimei.
Although Jay Chou was trained in classical music, he showed his talent in blending the eastern and western music styles. He will R &；; B Cross-cultural music combines rock and pop music styles with traditional Chinese musical instruments. Poetic lyrics promote China's culture and values, and vague pronunciation makes new musical styles popular, which is called "Zhou Style" and "Chinese Style".
Jay Chou received professional training and taught himself different types of music and musical instruments. Most of his songs are written by himself, so his music always maintains its unique characteristics.
From the bony nunchakus to R& straight answer; B Combining the ambition of Chinese traditional musical instruments with the poetic metaphor of China antique pottery in blue and white porcelain, Jay Chou's works attract the younger generation who are eager for western individualism. They are eager to express that they are a new generation full of personality, and they are also proud of their China ancestry.
From a creator and singer to an actor, filmmaker and director, Jay Chou has proved his versatility to the market and fans for many years. Although the frequency of his new works was greatly reduced after he got married and had children on 20 15, no one can take away his position in the hearts of Generation Y in China.
"Jay Chou has always been a cultural symbol and social phenomenon."
"His influence is not only in the pop music world, but in every corner of the growth and life of the younger generation in China."
For many people, he is a kind of adolescent nostalgia. Although Jay Chou hasn't released an album for a long time, the last album was on 20 16, but his every move will drive fans crazy. Some of my friends will still go to Jay Chou's concert and buy his album. Last year's Say Good Don't Cry was downloaded 654.38 billion times in the first two days of release.
To be fair, Jay Chou's latest song "Mojito" is very ordinary compared with his early music. On Douban, Mojito's current rating is 6.9, while his 20 14 album Qilixiang is 9.3.
But interestingly, this love story with the theme of Cuba's famous cocktails, accompanied by lively Latin-style tracks and MV filmed in Havana, Cuba, aroused great interest in Cuban culture and tourism.
Cuban cocktail mojito
In tourism services and the Internet, the search volume of "Cuba" increased overnight by 1 1 13%.
This song also promoted the sale of Mojito by netizens in China. In bars all over the country, Mojito's orders have surged. Sales of rum used in Mojito have also increased.
Jay Chou hopes that his songs are not just memories of youth, but let people continue to listen to them all their lives.
"Youth is short."
I hope you can listen to my songs all your life.
However, although Jay Chou may be very popular in the Chinese community, Chinese pop music stars have failed to make Chinese music go global.
The success of K-pop dispels the language barrier in western countries, but Mando-pop is still in a Chinese-dominated community.
Because when the Korean music industry poured money and research into exporting music, C-pop first considered China's musical taste, while Jay Chou, the most popular China pop singer in the past decade, was an alt-rock singer, which was completely different from the bold and exciting synthetic pop music that caused waves abroad.
As the country with the largest population and the second largest economy in the world, China has a huge self-sufficient music market. By March 2020, Cool Dog Music, one of Tencent's music streaming platforms, has 5 million more monthly active users than Spotify. Tencent's cool dog music, QQ music and cool music are the three most popular music applications in China, with a total of 667 million monthly active users.
As the South China Morning Post said, "China does not have any economic needs, so it is necessary to promote C-pop to the whole world".
At the same time, the reality that China blocks many foreign websites forces Chinese pop singers to stay at home. If you don't actively promote your works and interact with fans on social media such as Facebook, Instagram and Youtube, Mando-pop stars will lack "legal" channels to reach international audiences. China social media websites used by Chinese pop music stars, such as QQ Music, Weibo and Baidu, are rarely used outside China.
Mando-pop and the whole C-pop may spread further, but to be as successful as K-pop, it needs a deeply interconnected global framework.