Sales channels are concentrated offline. Young Aucklandia lappa products are fresh meat products, and special conditions and equipment are needed in transportation and storage to ensure product quality and safety. Offline sales can better meet these requirements through professional cold chain logistics and storage facilities, and ensure the quality and taste of products. The target consumers of Young Aucklandia are mainly consumers who have high requirements for food safety and quality. These consumers are more inclined to choose physical stores to buy fresh meat products, because physical stores can provide more intuitive product quality and safety guarantees, making consumers feel more at ease when buying.