The logo on converse heel became converse on ALLSTAR. Now there is a two-dimensional code on the shoe label, which is a better anti-counterfeiting means and conforms to the development trend.

Extended data:

Trademark:

The "R" in the heel of shoes produced by converse in 2009 has been removed ("R" is a "registered trademark", which means that the trademark has been registered in the State Trademark Office and has been approved by the Trademark Office to become a registered trademark. )。

Because converse has not registered or passed the trademark in some countries, the shoes sold locally have no right to use R, so converse company has removed the R word from the heel and tongue of shoes produced since 2009 for the sake of global uniform standards. (authoritative explanation of converse company)

Brand definition:

Converse was named after its founder, Moore Converse. The core idea of its brand is to stimulate everyone's creativity.

Product classification and characteristics:

Converse products are divided into four series.

1, StarandChevron: the main basketball shoes, this series is characterized by a star and an arrow on both sides of the upper.

2.JackPurcell: commonly known as laughter (named after Mr. JACKPURCELL, an outstanding badminton player in the last century);

3.ALLSTAR: also known as ChuckTaylor (named after Mr. ChuckTaylor, a great basketball player in the 1920s. To commemorate his promotion of basketball and converse brand, converse named his best-selling brand after him.

4. One star: The sign is that there is only one star.

Culture:

All the sights, images, sounds, pioneers and classic moments you see here are the legendary achievements of Converse 100, and we are becoming stronger.

All these achievements can't be separated from the three classics we are most proud of: ChuckTaylorAllStar, JackPurcell and Cons, which are irreplaceable and unique in the history of music, sports, art and trends, and all of them are telling the eternal originality and rebellious spirit of converse!

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