Pigeon soup is a brand dedicated to health care, and it is not added. Soup originated from China people's food culture and brought many consumption scenes. From the perspective of category opportunities, soup is a runway with categories and no brands, and there are more opportunities for such a runway.

Pigeon soup is an upgraded brand of vertical single product consumption of soup. In the form of online ordering and offline experience store, it meets urban white-collar workers with health care and no burden on diet, as well as people with rigid needs before and after surgery and pregnancy.