So how much should this pricing ratio be set, how to calculate our income, and will we lose money because of the difference in freight?
First of all, the price adjustment ratio we saw in the background, that is, the price sold to other sites, 90% means a 10% discount. If the original price of your product is 100, the Taiwan Province site itself is discounted by 20%, and the price is 80%, and the price adjustment ratio is 90% after opening SIP, then the price of this product in the past is 72, not deducting others.
Because the consumption of people in Southeast Asia is a little lower than that of Taiwan Province, and they are more sensitive to prices, so we can lower the prices a little, which is more conducive to issuing bills.
But let's take a look at this picture of official website again. There is still a sentence below that I don't know if you have noticed. The price of the target site is not directly displayed according to your ratio, and other adjustments will be made. Next, we will talk about what this adjustment is like.
The settlement unit price of the product is the income from selling this single product at other sites. Just now, we talked about the price adjustment ratio, which means direct discount, but there will be other adjustments-reduction and exemption of the Tibetan price.
Everyone knows that it is necessary to hide the price of shrimp skin, and the price of different sites and different weights is different.
However, SIP will directly subtract the hidden price corresponding to the Taiwan Province site according to the weight of your product. (So the weight of our products must be verified clearly)
Even if you don't do the hidden price, he will directly subtract it! However, we didn't reserve the price according to the weight of the products synchronized to other sites, and the shrimp skin won't automatically add the reserve price to us, at least the official publicity didn't mention this one ~ (the official said that the freight was free in the early stage, but the freight will be restored in the later stage)
Isn't it terrible! If you don't understand this principle, do you still feel that your profit is quite high? In fact, you have been deducted by the platform inadvertently, so we must understand every detail in order to make a profit ~
Then we talk about the hidden price. If we sell heavier products, we must hide the price, otherwise the profit is not high enough, and it is very likely that we will lose money while paying the bill. So we have to hide the part of the freight for our customers in the price of our products. In this way, the wool is on the sheep, and although the customer only pays the first freight on the surface, we will let him bear the freight he should bear.
Isn't this despicable, but in fact, we usually do the same for Taobao ~
Now look at the example of official website, can you understand it in seconds?
Summary: If your product was put on the shelves in Taiwan Province at the first stop, and SIP was launched at this time, you must pay attention to the price adjustment ratio. I suggest that novices start at 100%. If the weight is light and the profit is high, you can start at 85% recommended by the platform, and then calculate the profit according to the bill, and then make adjustments.
Finally, add that SIP can be turned off. Similarly, the Malay site SIP and the Brazilian site all have the same rules.