The professional visitors of the China Food and Drinks Fair are important customers that pre-registered merchants and liaison officers are responsible for contacting on the official website of the China Food and Drinks Fair ().

The full name of the China Food and Drinks Fair is the National Sugar and Wine Fair. It is a platform that integrates trading and display of goods. Since its inception, the number of merchants participating in the Food and Wine Fair has increased year by year. The functions of the Food and Drinks Fair are as follows:

1. Help merchants understand the market

The Food and Wine Fair can bring product producers and sellers into close contact, regardless of whether the goods are best-selling or slow-selling. It can understand the root causes at the first time, let producers know what kind of products can meet the needs of the market, and win in the competition in the same industry.

2. Promote the development of the sugar and wine industry

Sugar and wine are essential products in people’s daily lives, and the Sugar and Wine Fair provides a guide to life for the people. The huge transaction volume at the China Food and Wine Fair reflects the prosperity of our food and wine industry. As more and more foreign businesses enter the China Food and Drinks Fair, the industry will continue to develop.

3 Promote the sales of sugar and wine

Compared with the initial exchanges between candy companies, the orders sold at the China Food and Drinks Fair now make sales the theme of the China Food and Drinks Fair. From the initial few million to the current tens of billions, China Food and Drinks Fair has become the main source of competition for merchants. Because it is held at the beginning of the year, it is regarded by many as a grand event to open the new year.