Development history of Saab
SAAB, also known as Saab, is one of the famous automobile brands of General Motors. SAAB logo SAAB company was formed by the merger of Scania Company and Swedish Aircraft Co., Ltd. The original aircraft company was abbreviated as Saab in Swedish and was later used as the logo of the company's car. In the middle of the trademark is the head of a lion wearing a crown. The crown symbolizes the nobility of the car, and the lion is a symbol of rights advocated by Europeans. The monster pattern of half eagle and half lion symbolizes a kind of vigilance, which is a popular symbol in two counties in southern Sweden, where the production of Saab cars and planes originated. The designer is Swedish artist Carl Frederic reuter Ward. SAAB redesigned the small blue disc, and now it incorporates SAAB's traditional Griffin-headed monster logo and the logo letter of "Saab". The overall style is consistent and unified. The car model 200 1 began to adopt this logo. The new logo was also designed by Swedish artist Carl Frederic reuter Ward. SAAB (formerly known as Svenska Aeroplan Aktiebolaget, Swedish Aircraft Company) was originally a military aircraft manufacturing company. Later, Swedish Aircraft Co., Ltd. merged Scania, which only produces trucks, and became a comprehensive group company that produces cars, trucks, airplanes, computers and other products. After World War II, orders for military aircraft decreased, so Saab decided to start producing cars and apply its aircraft manufacturing technology and experience to automobile production. Therefore, Saab is quite different in the automobile manufacturing industry. Taking advantage of the group, Saab integrates truck and aircraft technologies to produce Saab cars with racing performance. SAAB Automobile Company of Sweden was born out of an aircraft manufacturing enterprise, built a factory in the mid-1940s, and launched the first Saab 92 sedan with leading technology level in 1947, which has been half a century. When the car was first produced, Saab had a light and solid structure and aerodynamic appearance similar to that of an airplane. 1June, 947, Saab 92 prototype came out. The car is equipped with a two-stroke engine, front-wheel drive and a safety body, which looks like the wings of an airplane. This model was designed and manufactured by a group of aircraft engineers. Saab's unique design and manufacturing technology has broken through the traditional model of the original automobile industry and promoted a series of innovations in the automobile industry. Saab's innovative technology has become a global industry standard. Nowadays, many automobile engines adopt turbocharging technology, which was pioneered by Saab. Saab is the first manufacturer to apply turbocharger from aviation technology to automobiles. The turbocharger equipped with Saab series engines plays an important role in the power play of automobiles, which greatly improves the power and performance of automobile engines, enabling drivers to fully experience driving pleasure and enjoy safe and fast overtaking. It keeps the power, handling and accuracy of the car in the best condition at any time. As we all know, aircraft manufacturing technology requires high safety. Saab cars from aviation manufacturing technology are also unparalleled in safety, and cars made in Sweden are world-renowned for their superior safety performance. Turbocharging not only represents the performance of the car, but also represents the safety of the car. With the help of aviation turbocharging technology, the engine of Saab car can provide huge torque at low speed, and generate full power within the engine speed range of 2000-3000 rpm in daily driving, ensuring fast and safe overtaking. Saab car is designed with a safe body, reinforced beams are installed inside the doors, and a number of safety devices are also equipped, such as anti-lock braking system (ABS), traction control system (TCS) and electronic braking force distribution (EBD). These technologies and equipment ensure the excellent safety performance of Saab. Saab has been developing side impact protection for 25 consecutive years, and the world's first active protective headrest (SAHR) which can reduce the degree of cervical spine injury is also developed by Saab. Saab automobile is a rising star in the automobile industry. When the world automobile market was depressed in 1970s, Saab entered the automobile market as a noble gentleman. Because of its reliable performance and fuel economy, not only did the sales volume rise instead of falling, but it also gained a great reputation. In the late 1980s, the company encountered difficulties in operation, but the launch of 9000 series cars still dominated the world automobile market with its elegant and luxurious appearance and the adoption of many new technologies. Saab was owned by General Motors in 2000, when sales continued to be strong. With its perfect sales network, GM has provided Saab with the opportunity to rapidly expand its distribution channels. During this period, Saab's sales have also increased, and now it has become an important part of GM's brand series. Saab's unique style and excellent performance attracted a group of critical users. In March 2002, Saab set the highest monthly sales record in history, with global sales exceeding 65,438+06,000 vehicles. Today, Saab is still one of the leading premium car brands in Europe. Our customers' recognition of Saab brand stems from their appreciation of Saab's core brand value, namely its unique safety performance, design and aviation technology. Saab's reputation as a high-end brand in Europe is also largely attributed to its global sales and service network. Through a perfect customer system, Saab provides world-class standard services to customers all over the world. 1990, American General Motors Company purchased 50% shares of SAAB Automobile Company and became the largest holding company. With such strong economic and technical support, Saab is even more powerful, and the designed Saab car has won many world awards. In 2000, General Motors completely acquired Saab Automobile Company and launched Saab's new icon in August of that year. In the center of the icon is a mythical animal head, a red Gryphon with wings and a golden crown. There is a silver SAAB letter at the bottom of the circle with a blue background. This animal represents agility and sensitivity in the myth of southern Sweden, which is in line with the characteristics of Saab's complete unity of safety and power. In recent years, Saab has introduced the essence of its personality into China's increasingly diversified high-end automobile market, explaining Saab's unique characteristics to China consumers. Saab took the lead in applying the turbocharging technology of aircraft to automobiles, becoming the leader of turbocharging technology in the automobile industry, and the only technology brand with a full range of products adopting turbocharging. As a global leader in automobile safety, Saab is the only automobile brand in the world that all its models meet the five-star safety standards of NCAP in Europe. It has an excellent interactive safety system to protect the safety of people in the car to the maximum extent. The unique aviation background guides Saab's concept of "driving experience as the core", and this concern allows drivers to experience the extraordinary feeling of "integration of people and vehicles" through the excellent handling performance of vehicles. As a result, Saab has become one of the most distinctive high-end cars in the global automobile field. It is one of the few imported high-end cars in China, which has won the favor of high-end people with international background and is also loved by people who really understand cars. For those who have a certain social status, modern concept and unique personality, Saab is an extension of their independent and keen thinking: continuous progress, full of vitality and stability. [Edit this paragraph] SAAB Company was formed by the merger of Scania Company and Swedish Aircraft Co., Ltd. The original aircraft company was abbreviated as SAAB in Swedish and was later used as the logo of the company's car. In the middle of the trademark is the head of a lion wearing a crown. The crown symbolizes the nobility of the car, and the lion is a symbol of rights advocated by Europeans. The monster pattern of half eagle and half lion symbolizes a kind of vigilance, which is a popular symbol in two counties in southern Sweden, where the production of Saab cars and planes originated. The designer is Swedish artist Carl Frederic reuter Ward. SAAB redesigned the small blue disc, and now it incorporates SAAB's traditional Griffin-headed monster logo and the logo letter of "Saab". The overall style is consistent and unified. The car model 200 1 began to adopt this logo. The new logo was also designed by Swedish artist Carl Frederic reuter Ward.