I looked at myself carefully in the mirror
and found that the woman in the mirror did look more and more like Qiuyun
but was still not as beautiful as Qiuyun
And the circles under my eyes were slightly darkened by frequent insomnia! I couldn't help but pick up the eyeshadow that Qiuyun gave me
and carefully traced it on my eyes to make my business a success.
Selling cold noodles, but accidentally sold fire chili sauce
Tao Huabi was born in a remote mountain village in Meitan County, Guizhou Province. Due to the poverty of her family, she did not study for a day. 20 years old, she met an accountant from the 206th geological team, and they fell in love and got married. But within a few years, her husband died of illness, leaving her and her two children behind.
After her husband's death, Tao Huabi, who had no source of income, went to work and set up stalls in order to survive. 1989, Tao Huabi, with a little money saved up from frugality, built a house with bricks picked up from all over the place, and opened a simple restaurant named "Affordable Restaurant", specializing in selling cold noodles. "
In order to make the best of the situation, the company has set up a new restaurant, which specializes in cold noodles and cold noodles.
In order to accompany the meal, she specially made a spicy sauce, specifically used to mix the cold noodles, the results of business is very prosperous. One morning, Tao Huabi woke up feeling dizzy, did not go to the market to buy chili. Who knows, customers to Mu Zi woke up in the morning of the next day, when the sun had just risen. Seeing me next to the hospital bed, she frowned, her body alertly leaned toward the wall, and her eyes had a moment of trepidation. After a while, the tightly knit brows only unfolded, towards my weak smile, said scared you. At dinner, as soon as I heard that there is no spicy sauce, turned around and left. This incident touched Tao Huabi a lot. She immediately recognized the potential of spicy sauce, from then on to study up. After several years of trial and error, Tao Huabi made a more unique flavor of spicy sauce. Many customers ate cold noodles, but also buy a little spicy sauce to take back, and even some people do not eat cold noodles but specifically to buy her spicy sauce. Later, her business is getting worse and worse, but the hot sauce is in short supply.
One day at noon, Tao Huabi found around more than a dozen restaurants and food stalls selling cold noodles, business is very red hot, and these restaurants business is red hot **** the same reason is that they are using the spicy sauce bought from her.
November 1994, "affordable restaurant" changed its name to "Guiyang Nanming Tao flavor food store", cold noodles and cold noodles no longer, chili sauce series products began to become the main products of this small store. However, the specialized production still can not meet the huge customer demand. 1996 July, Tao Huabi rented Nanming District, Yun Guan Village Committee of two houses, set up a food processing plant, specializing in the production of spicy sauce, named "Lao Ganma spicy sauce".
First time in the workshop, the difficulties
The factory was just established, a humble workshop with only 40 employees, no production line, and all the processes used the most primitive manual operation.
The pounding of pepper and cutting of chili peppers at that time was a chore that no one was willing to do. Tao Huabi took the lead in "chopping chili peppers", so much so that he later suffered from severe frozen shoulder, and all the nails of his 10 fingers were calcified.
Just produce chili sauce when you can not find suitable glass bottles, so Tao Huabi found Guiyang sudden kiss the city's second glass factory order, but was rejected, Tao Huabi to facilitate their negotiations: "Which child is a big life down Oh, are slowly growing up Well, today you do not give me a bottle, I will not go. "
In this way, Guiyang Two Glass Factory and "Lao Ganma" have formed an inseparable relationship, and even escaped the attack of the state-owned enterprises closing down. So far, 60% of the glass bottles of "Lao Gan Ma" are produced by Guiyang Second Glass Factory, and three of the four production lines of the Second Glass Factory are running 24 hours a day for "Lao Gan Ma".
Workshop production of "Lao Gan Ma" needs to be sold, Tao Huabi on the streets to the unit cafeteria and roadside stores to promote, sold out and then collect money, not sold on the return, with such a "stupid way" to let the business promised to test marketing. As a result, the chili sauce was quickly sold out, and Lao Gan Ma began to expand production.
In August 1997, Guiyang Nanming Lao Gan Ma flavor food limited liability company was established, the number of workers increased to more than 200 people. Tao Huabi is no longer just chopping chili peppers. By the way, I finally remembered that Kuang Mingyin mentioned that his family runs a beauty clinic and that he studied plastic surgery in South Korea. That's why Shen Linglong that time when she saw Kuang Mingyin's demeanor was so terrified, because Kuang Mingyin is one of the few people on earth who know her real bust. Finance, personnel statements to her personal review, business, tax, city management and many other external affairs to socialize, *** the relevant departments also often issued documents to her implementation. In addition, she must often participate in the *** competent departments held a variety of meetings, and sometimes also ordered to speak on stage.
So many complicated affairs, can not read a word of Tao Huabi is how to deal with it?
Tao's management wisdom: the road from the simple, solid heart
After the company was established, Tao Huabi's eldest son, Li Guishan, resigned from the "iron rice bowl" to help his mother back to business.
In 1998, with Li Guishan's help, Tao Huabi formulated the rules and regulations of Lao Gan Ma. No one outside the company has seen the original text, but current general manager Xie Bangyin says they don't have an employee handbook, and the so-called rules and regulations are actually very simple. There are only a few sentences such as "you can't be lazy," which are more like the teachings of elders than a system that employees must follow.
Relying on this simple system, which has not changed a single word like the U.S. Constitution, Lao Ganma has remained stable for 11 years, and there has never been a problem within the company.
Lao Ganma's institutional organization is also very simple, there is no board of directors, vice chairman, deputy general manager, only five departments, Tao Huabi below the two supervisors, a pipe business, a pipe administration (currently and Xie Bangyin and Wang Wu). Xie Bangyin laughed that he is a "business manager", because it is always necessary to jump to the front line of desperation.
Tao Huabi is also quite sympathetic to the fact that she does not believe that her husband died in such an unexplained manner, but somewhere silently waiting to return to China to reunite with her. Years two years straight did not wait for her husband's return, in her bedroom placed a lot of her husband's photo and certificate of merit, but she never put his Purple Heart Warrior Medal on display, because she was afraid of being stolen. The wait was long and cruel, the longing was sweet and bitter. Later, she found a job looking after orphaned children as a way to make up for her regret of having no children at her knee.
In addition to this, Tao Huabi has also been insisting on some of her "earth principles": every now and then, she runs to the employees' homes; every employee's birthday, she can receive a gift and a bowl of longevity noodles with two eggs; some employees on business trips, she like to send her son or daughter to travel as they boiled a few eggs, and has been sent to the factory to sit in the car before turning around. Their factory on the car before turning back;
Beginning in 1998, Tao Huabi sent the company's managers in turn to Guangzhou, Shenzhen and Shanghai and other places, so that they go to study the market, to some well-known enterprises to learn advanced management experience.
In 2005, Li Guishan left his post as general manager and was later replaced by professional manager Wang Haifeng, with current general manager Xie Bangyin then serving as assistant general manager.
Lao Ganma's management team is probably one of the most secretive in China's current large-scale enterprises, with Tao Huabi asking them not to be interviewed by outsiders. The team has been described as loyal, diligent and low-key. The reason for the departure of his eldest son, Li Guishan, has always been a mystery.
Tao Huabi's "management of money" wisdom: no loans, no debts, not listed
From the workshop period, "hey -- "I called to Junhui answered and ran down. "Lao Ganma" has no inventory, no accounts receivable and accounts payable, only up to a billion dollars of cash flow.
Tao Huabi has never dealt with the bank, the only loan is after she developed, the bank kept sending people to the door to ask her to loan, but not but reluctant to loan. Guiyang City Commercial Bank, a staff member said, Tao Huabi said to them the most words are: "You just want to find me some interest money. "
In 2003, some *** leaders had suggested that Tao Huabi company shell listing, financing to expand the size of the company.
This in the eyes of other enterprises to seek things, but was Tao Huabi a veto, Tao Huabi's answer is: "What listing, financing these ghosts Hall, I am ignorant of these, I only know frying chili peppers, I only do I will. I am determined not to go public, a listing, you may lose all your money. Listed that is cheating people's money, money you take, the money circle, shouting him to the shares, when the time to suck the money away, turn to the year. This year, the man's high school homeroom teacher ten birthday, enthusiastic students contacted the teacher to do life. The man belongs to the "well-mixed" stream, naturally invited. Men do not like to participate in similar activities, but this time, but quickly agreed. As for the reason, we can all guess without saying. I'm here to pay off my debt. I won't do it. What's another reason? I'll tell you young people one thing, when people are under pressure, they are motivated." An official exclaimed, and "Lao Ganma" to talk about financing diversification, than and foreign investors to talk about investment is also a flower, is a heart; a bouquet of flowers, *** with the sharing of that heart. So, one is enough for me. Just like a lifetime a person. To be difficult.
Wang Wu and Xie Bangyin said, Tao Huabi's memory and ability to calculate amazing, financial statements and other things she does not understand, "Lao Ganma" is only a simple account, read to her by the financial staff to listen to her listen to one or two times will be able to remember, and then their own calculations of the financial in and out of the general ledger, and immediately know the figures are not a problem. The problem is that there is a lot of money to be spent on the project.
Responsible for the product, cracking down on counterfeiting
Li Guishan applied for a registered trademark at the beginning of the company's history, but the Trademark Office of the State Administration for Industry and Commerce (SAIC) said that the name 'Ganma' is a commonly used term and is not suitable for use in the market. This gave counterfeiters a chance to take advantage of the situation.
With more than 50 different kinds of "Lao Gan Ma" appearing around the country, Tao Huabi began to spend a great deal of effort on counterfeiting. She sent people around to conduct undercover investigations, and allocated millions of yuan each year to set up the first counterfeiting team in Guizhou's private sector to fight counterfeiting across the country. But the counterfeit "Lao Ganma" is like a leek, cut a crop and a crop, especially Hunan "Lao Ganma", trademark and Guizhou "Lao Ganma" is almost exactly the same.
Tao Huabi was stubborn, and she fought with Hunan "Lao Gan Ma" for three years, from the Beijing No. 2 Intermediate Court to the Beijing Higher People's Court, and also fought with the State Trademark Office several times. This case became one of the top ten typical cases in China in 2003.
August 10, 2000, the court of first instance found that Guiyang Lao Gan Ma company produces "Lao Gan Ma" flavor edamame with a certain historical process, Hunan Lao Gan Ma constitutes unfair competition, and ruled that it stops using and destroys the design patent in the absence of obtaining a design patent with Guiyang Lao Gan Ma company similar to the packaging bottles bottle stickers, and compensation for economic losses of 150,000 yuan. It was ordered to stop using and destroying the bottle stickers which were similar to those of Guiyang Lao Gan Ma before obtaining the design patent, and to pay 150,000 yuan in compensation for economic losses. This means that the two "Lao Gan Ma" can be the same **** survival, which is Tao Huabi can not accept, she quickly appealed.
In the meantime, many people advised Tao Huabi to give up the lawsuit, but Tao Huabi faced to persuade people on a sentence: "I am the real 'Lao Ganma', they are wai goods (Guizhou dialect: fake), do I have to be afraid of wai goods?" In the end, Tao Huabi and Hunan Lao Ganma's lawsuit was brought to an end under the mediation of the two VIPs, and in May 2003, Tao Huabi's "Lao Ganma" was finally awarded a license by the State Trademark Office. In July, the city of Wuhan was ablaze with flames, and Huang He said, "I'm wearing a short-sleeved shirt in the center of Vancouver to look at the snow on the tops of the mountains, and once I turn around, I can see the blue sky...". The sea, when I can hold your hand to go to see the sea? The certificate of registration, at the same time Hunan "Lao Gan Ma" before the State Trademark Office to obtain the registration was canceled.
How did Lao Gan Ma actually succeed?
How did Tao Huabi succeed? "The first thing you need to know is how to get the most out of your life, and how to do it. How did Lao Gan Ma succeed? This is a secret, but there is an answer that everyone knows.
Saying that it is a secret, "nothing" Tao Huabi, it is impossible to not have the secret of success; saying that the answer is known to everyone, it is more truthful ----
Sensitive to the opportunity at this time, after a struggle, Park wisdom of the Clothes have been a few places were branches scratched, Guo Guangyi see the situation, quickly take off his coat, wringing out the water, embarrassed red-faced, said: "You put my clothes on, I help you wring out the clothes!" Said, he turned his back. Wearing a man's clothes for the first time, Park Wisdom, although wet all over her body, felt a burst of warmth in her heart. No child, the clothes wrung dry, she changed into, more feel this man thick and kind. Li Ka-shing's initial success is to seize the opportunity of the development of Hong Kong's real estate and ports, Ding Lei pinpointed the Internet, Zhu Baoguo stabilized health care products ...... Tao Huabi is the late 90's of the last century, in the era of everyone believes that "there is no big money can't do business," and made it! Big business. When she was in the early days, she seized no more than a small opportunity to sell cold noodles, mixing sauce sells well.
Honesty. "Doing business with integrity", which almost everyone knows. But the fact is that many people still can not do. Tao Huabi previously did not mention hear the crepe "integrity", but she is a farmer's simple nature, to do the integrity of the business is also big.
Cohesion. Business start-up, only a few of the hard work, skillful work, and even a little brute force can be, but then what? More employees, we have to be screwed together, a lot of good companies with equity incentives, corporate culture; similarities, Tao Huabi has "emotional investment", in order to love people.
Professional managers.
Till now, Tao Huabi can only recognize three words - "Tao Huabi", but she has left a set of management concepts for many Chinese companies to figure out.
Success