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Youmian village menu
(Workplace: Basic Principles of Management)

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Key points:

First, the three levels of reality and reality

1. arouse people but not others.

2. Strike the virtual with the real and mobilize to form a local military advantage.

3. The reality is constantly changing.

Second, the three principles of reality and surplus.

1.

The enemy is real and imaginary, so am I.

3. Change virtual things into real ones. If you want it, you have to give it up.

Third, the point: it is impossible to sit all the time.

Because of limited resources, you want everything and get nothing.

Fourth, reality is the wisdom of giving up.

1. Xibei Youmian Village

2. Hanting Hotel

Golden sentence:

1. The enemy is real and imaginary, so am I.

How can we find a way to hide our vanity and let our reality face the enemy's vanity? Or I can find the enemy's weakness and weaken him by mobilizing him.

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2. How can I be practical? ? There is only one way, that is, to exchange emptiness. Give up some of my places, vacate them, and then transfer resources to real places to strengthen them, and the strengthened places can be realized.

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3. "If you were prepared, you would have been widowed before; If you are ready for the left, you will be widowed; If you are ready, you will be widowed; If you are prepared, you can do anything. "

Self-summary: First, the "virtual and real articles" talk about three levels:

1. You should mobilize the enemy, not be mobilized by the enemy.

2. The principle of strength is the same. We should attack the virtual with real strength and win more with less. The way to get twice the result with half the effort is to form a local military advantage through mobilization.

3. Emphasize the importance of reality, the reality of things is constantly changing.

Li Shimin once commented on this novel:

Of all the art books I have read, there is nothing better than the Art of War by Sun Tzu. In the Art of War, there is nothing better than a novel. Those who fight can be in an invincible position if they understand the changes in the situation caused by the actual situation.

Second, the three principles of virtual and real values:

1. Strike hard with virtual reality and mobilize to form a local strength advantage.

The enemy is real and imaginary, so am I.

How can we find a way to hide our vanity and let our reality face the enemy's vanity? Or I can find the enemy's weakness and weaken him by mobilizing him.

If I want something, I must give it up first.

What should I do? ? There is only one way, that is, to exchange emptiness. Give up some of my places, vacate them, and then transfer resources to real places to strengthen them, and the strengthened places can be realized.

Third, the key point: it is impossible to do it all.

"If you are prepared, you will be widowed, if you are left, you will be widowed, and if you are prepared, you will be omnipotent."

Because resources are limited, if you want everything, you will get nothing.

Correct world outlook

People don't have me, people have me, you play yours, I play mine.

Everyone has a kind of humanity, which is always wishful thinking and makes people hope.

People don't have me, people have me, people are superior, and people change quickly.

It is out of the question.

Hello everywhere, others are still alive?

The art of war is useless.

As we said at the beginning of the course, learning Sun Tzu's art of war is to know that Sun Tzu's art of war is useless, and no art of war can guarantee to solve all problems.

1. Not all problems can be solved;

2. Measures to solve problems will bring new problems, even bigger ones.

Fourth, summary: Virtual reality is the wisdom of giving up.

Example 1. Xibeiyoumian village

100 The multi-course menu was suddenly cut to 33 courses.

Turn virtual into reality: "Close your eyes, everything is delicious".

so this is it? People don't have me, people have me. ? The premise of the person without me is that the person with me has nothing, so we should choose nothing before we can create existence. Doing things is specializing in business.

Example 2. Hanting hotel

Virtual part: all the service facilities such as restaurants in the hotel have been cut off, and the lobby is not that big.

The real part: have a good sleep, take a bath and surf the Internet.

Later, he created the blue ocean in the Red Sea War:

"Love cleanliness and live in a cold pavilion"

Concentrate all troops on the clean side.

This war has created a second blue ocean for Hanting, and its income and share price have risen rapidly.

Strike at the deficiency of reality

When we are the most honest in cleanliness, other competitors are empty in cleanliness.