Cake business plan for product service introduction
Fresh food is the modern people's favorite, open a sweet cake store, the investment is not high, easy to operate, covers an area of small, is very suitable for small business operators. The following is the introduction of the product and service of the cake business plan that I have organized, for reference only.
Cake business plan for the introduction of products and services Part 1
Project Introduction:
DIY cake store this project is not a new thing, I have to operate is to provide raw materials, tools, venues, professional guidance to customers to do it themselves DIY cake store.
Here the majority of consumers (mainly students) can make their own hands DIY cake, and do not need any pastry foundation can make a hand equivalent to the hotel level cake, a unique love pastry, the store can be handmade DIY cake, chocolate, cookies, jelly pudding, cookies, pies, tarts, puffs and so on. But the main product is cake DIY, while still selling finished and customized products. Here consumers can have a friend party, parent-child fun, team sharing, personal learning, they can put down all the worries, relax into the infinite fun of DIY.
I named the store "Happy DIY Cake Shop", hoping that every customer who comes here will have a good mood, and be happy to make delicious pastries.
Reasons for choosing the project:
Nowadays, young people are very creative, we are curious about the novelty, and most of them are very lack of independent ability to do it, we can provide a platform for everyone to do it, but also to let everyone's spiritual satisfaction!
Project location selection:
Selected in the Haidian District of Beijing University and other colleges and universities in dense areas, neighborhoods, and busy commercial areas. Because the university more places and neighborhood business district these places have a fixed customer base, college students and white-collar people with high spending power, love novelty good hands, prefer to have their own characteristics of the small store, love to compare enjoyment. And students and young customers have a strong ability to spread, couples will also be more favored patronage.
Environmental analysis:
(a) External environmental analysis
1. Competition is not fierce, there is more room for development.
2. Universities and business districts, such as neighborhoods, have a fixed customer base and relatively high spending power.
3. The store is fresh and unique, the price can get a lot of trust in the word of mouth and acceptance, easy to attract consumers from all walks of life, for a wide range of people, by the impact of off-peak seasons is not big.
(B) Internal environment analysis
Provide a warm environment, integration of the atmosphere, complete equipment, safe and hygienic guaranteed materials, professional teachers, guaranteed service.
Project Prospect Analysis:
DIY cake store with a unique entrepreneurial style, fresh and unique flavors, prices and can be trusted by all people's reputation, it is easy to attract consumers from all walks of life." DIY cake store" is as the 21st century gold industry, pastry industry in recent years in the country has shown unprecedented popularity and development momentum, has a broad development prospects and huge development space. With the improvement of people's living standards and consumption level, pastry with its unique charm is attracting more and more consumers, beautiful cake to celebrate the birthday of the people to bring warm blessings and elegant interest
From the network survey and field visits can be seen on the market at present there is no or very little existence of professional and comprehensive DIY desserts house, mostly because of a single product, service system, but even so, their business is very good. But even so, their business is still very good. And is currently the development of college students and young people's market, young people's shopping habits, we are such a good price and quality is the inevitable requirement. Schools around the market and consumer spending power there is still a great deal of promotion, the heart of the independent homemade consumption pattern is the new favorite of the market.
Project risk analysis and coping strategies:
(a) External risk:
1. The impact of the state's policy on the food industry's production, sales, inspection, advertising and so on.
2. Existing competitors in the market, as well as the entry of potential competitors, making competition more intense.
3. The risk of low technology content and being replaced by other cake stores with advanced technology.
4. Risk of raw material supply from upstream suppliers.
5. Bank loans or other financial risks.
(ii) Internal risk:
1. Product production standards are not uniform and equipment is not complete.
2. Uncertainty of market adaptability and adjustment ability.
3. The safety of cake raw materials and ingredients.
4. Whether the price and service can match the company's development needs.
5. Other issues in the company's business decisions.
(C) Coping strategies:
1. Familiarize yourself with the relevant laws and regulations of the food industry.
2. Strict product inspection procedures of the company to ensure food quality and safety.
3. Recruit and train skilled employees with cake-making skills to operate advanced equipment.
4. Good management of upstream suppliers to ensure that the supply of raw materials is placed on time.
5. Establish a reasonable information feedback mechanism to keep abreast of the latest market dynamics and make timely business strategies to adapt to market changes.
6. A certain amount of time, the investigation to understand the customer's response to the situation, timely improvement of the company's business.
Marketing Strategy:
(a) Product Strategy
To provide a comfortable venue with a full range of materials and equipment, there are specialists to guide customers to choose their own needs for different materials to do the cake for loved ones, loved ones, children, friends, their own, the feeling of making a cake with their own hands is extraordinary, to show their creative talents. Can also make chocolate, cookies, jelly pudding, cookies, pies, tart puffs and so on. We also sell finished products and customized products. Customers can create their own unique cakes to suit their taste and preferences. We also serve coffee and other beverages. If customers want to taste freshly baked cakes, they can stay in our cake store and spend time with us. We have comfortable tables and chairs for customers to enjoy, and customers can also taste our coffee and other beverages while tasting the cakes. Through the combination of cake and coffee, customers can satisfy their tastebuds and enjoy our coffee and other beverages at the same time. Through the combination of cake and coffee, not only to meet the taste needs of customers, but also to improve their taste, so as to attract more consumers.
(ii) Price strategy
Price is a sensitive factor in the economic environment. The impact of market price on competitiveness, and should not be underestimated. Customers have limited purchasing power and are very sensitive to price. Basically the price must be made acceptable to the public. If prices are to be adjusted, the quality of service must be improved along with the price increase. Customers DIY cake will be made according to the size of the size of the pricing within 60 - 200 yuan, other DIY finished products to do appropriate pricing. The finished products in the store are sold at about the same price as other pastry shops.
The breakdown of charges for the general cake base material minimum charge of 50 yuan, according to the size of the cake and then do price adjustments. This includes the required materials, the customer's own ingredients (weighing), self-processing, goods to provide processing equipment, aprons and method of instruction, packaging, the store provides a one-stop service. All costs have been factored into the materials, but disposable hats and gloves aprons are charged separately.
In the special holiday Valentine's Day Christmas Tanabata and other good times can be adjusted according to the market environment, mainly to launch a variety of activities to attract customers.
(C) promotional strategies
The implementation of the membership card system, customers only need to pay a certain amount of money can become a permanent member, with the membership card in the store to enjoy discounts, but also in the store launched activities to receive small gifts. Non-members in a one-time consumption of up to a certain amount will get a beautiful gift.
(D) Advertising and publicity
1. Distribute leaflets near the school
2. Put up posters
3. Contact TV stations to publicize DIY promotions
4. Cooperate with Guangshang Broadcasting Station
(E) Distribution strategy
1. (Mainly for the busy white-collar life)
2. Online ordering. (Our main target consumer group pursues and guides fashion, has a relatively strong concept of health, and the computer penetration rate of 99%, online ordering this convenient and fashionable way is an effective way of sales. Customers can find relevant samples about our store by logging into our website and can leave messages online).
Cake business plan for the introduction of products and services Part 2I. Executive Summary
With the development and progress of society, the standard of living continues to improve, and for the requirements of life has become a rising trend. In China's major cities in the Western food / baking industry, but also the development and occupy a place, there is an unprecedented market development space, the thousands of years of Western food culture with the speed of lightning landed in the Chinese market.
We first want to open a different way to do the cake of a store, can be said to be DIY cake store, of course, there are many different ideas, the attraction is that our cake store is to allow customers to say what kind of cake they have in mind, and then by our cake chef to complete.
This approach I think there are few cake stores at present, this is our highlight. Of course we have another goal, is that the cake can be treated as a work of art, collection, the material we will use flip sugar. This kind of cake currently have, in order to give people a good memory, uphold this concept to do the cake, I think it is a lot of cake stores want to accomplish.
And we will do our best to accomplish it for those people. Of course we have a very hard working, very strong team. From planning to publicizing to selling. They do it realistically, doing questionnaires from customers and then try to do it according to their requests. So we call on people in the industry, put far vision, from the tragic price war and the same door in the killing to jump out; from the product, marketing homogenization to come out of the future, start now, began to really standardize the development of action -. To create their own, with unique characteristics of professional strong brand enterprises.
1, the company's mission is: "delicious, healthy, every day to provide you with new energy.
2, the company's development theme is quality, service, health, speed, and fully promote modern management.
3, the company adheres to the "scientific management, variety of innovation, brand-name quality, customer satisfaction" purpose.
Basic marketing objectives
The first year sales target is expected to reach 2 million yuan, the basic financial objectives, including through advertising, public relations and other aspects of the investment, we are confident that we can be in the second quarter of the second year to achieve breakeven.
Second, the project
We founded the cake store, its main product is the flipping cake, flipping cake (Fondant Cakes) originated in the British art cake, is now the American favorite cake decoration techniques! The excellent ductility of the flipping sugar (Fondant) can be shaped into a variety of shapes, and the fine features of the perfect show, the shape of the art is incomparable, fully embodies the perfect combination of personality and art, and therefore become the mainstream of today's cake decorating! With its luxurious and exquisite as well as distinctive fashion elements, in addition to being used for wedding banquets, fondant cakes are also widely used for anniversaries, birthdays, celebrations, and even gifts between friends!
Fondant cake is able to make things such as: flowers, animals, cartoon animation and other things can be more three-dimensional embodiment of the cake on top, and even better, we can imitate the real thing, make a cake tarot cards, a series of cake dolls, cake baskets and so on can give a person a bright and unique visual experience.
Our store adopts a novel marketing approach, first of all, our store's decor: we believe that the rustic style of decorative design is the most suitable, fresh green rustic dress up a kind of hustle and bustle in the city in the quiet rhyme, which is not only suitable for the cake as a whole, but also in line with the concept of fashion now. In the store set up with vine flowers compiled swing seats for customers to rest and enjoy the cake, and play soft music, so that customers can relax.
When customers spend a certain amount of consumption, we can give coupons and other ways to attract customers, and at the same time you can do VIP card, VIP card with our store to enjoy the benefits and monthly gift activities.
In the production of cakes, customers can describe their own ideas to us, through the composition of the discussion of the program to create a single belongs to your unique pastry, such as we can make the customer's photo on top of the cake.
In terms of service, we also strive for perfection, to achieve a smile on the customer, perfect and thoughtful service.
I think the new cake concept, the understanding of the current popular elements, as well as most of the young people in our society after the 90's cognitive, courageous and fearless enthusiasm to move forward are our advantages, which allows us to better seize the opportunity to move forward.
At the same time: the production of flipping cake is the United States of America's new popular technology, the domestic market gaps, the market is huge, has opened the Murphy's Cake Workshop popularity is hot this is the biggest advantage of our competition in the market, many years of imported food operations, management, training and maturity of the better foundation. And the most suitable for our investment is less, short cycle, does not account for the pressure of capital, immediate effect which allows us to better working capital, more conducive to our business.
Third, market analysis
1. marketing environment
1.1. cake baking industry market conditions
China's baking industry is developing rapidly, the national baking industry in 2009, according to industry statistics, up to 170 billion in sales, an overall growth of 40%, the development of fast and efficient. And in recent years the demand for cake pastry is also steadily increasing, the entire baking industry industry market prospects are bright, for investors once optimistic.
1.2. Industry environment
China's baking industry growth rate of up to 14%, which has been eliminated small businesses, the elimination rate is 10% -20%.
1.3. Market Composition
The bakery market has four major categories: cakes, pastries, breads and their affiliated dairy products. Of these, bread is the product that holds the largest share, followed by pastry as well as cakes. Dairy products account for a relatively small share of the bakery industry as they are ancillary to bakery products and are commonly found in various food stores.
Bread and cakes can be used as a staple food, the market share is also larger; cake is mainly a festive product, compared to bread will be less share.
2. Competitive environment analysis
Ningbo City, a relatively large number of large bakeries, in addition to the Angle kiss mentioned, there are Yuanzu, green, Breadtalk, the new Maxim's, 85 ℃ and so on some of the relatively large bakeries, and Angle kiss and the formation of the industry competition, but because of the business area overlap is relatively small, but the business area overlap is relatively small, but because the business area overlap is relatively small. However, due to the overlap of the business area is relatively small, and then for the distribution of each cake store in Ningbo, Breadtalk and New Maxim's are the biggest competitors of Angle kiss. Next, we analyze the three competitors, Breadtalk, New Maxim's, and Yuanzu
Breadtalk. Breadtalk and Angle kiss have a lot of similarities, and there are a lot of products that cover each other, and Breadtalk has entered Zhuhai earlier than Madrid, with a higher level of brand awareness, and has cultivated a group of loyal customers. cultivated a group of loyal customers. At the same time, Breadtalk also has some products that Angle kiss doesn't have, such as sweet potatoes, Macau specialties, etc. Especially Breadtalk's signature product, milk flavor chips, which can be said to be y popular in Beisi University and even in Ningbo. However, Breadtalk also has some bad places, such as the slow renewal of products, many products are from the beginning, and now the basic taste of what has not changed much, there is a price relative to Angle kiss to be cheaper, which in the case of similar tastes, more customers may choose Breadtalk. again, that is, the location of Breadtalk is not as good as that of Angle kiss. Breadtalk's location is not as good as Angle kiss, which is inconvenient for some students and office workers who want to buy breakfast, and many people go to Cai Diexuan to buy bread more for food storage.
Cake business plan for the introduction of products and services Part 3
A summary of the plan
Along with the development of the economy, people's spiritual and material cultural requirements are also higher and higher with it, but now the quality of life in the city and the pace of life continues to accelerate, coupled with the rapid infiltration of diversified cultures, forcing many traditional industries to face the Inheritance of the new stage, but also makes consumers pursue a higher and better spiritual and material enjoyment. However, analyzing today's society, people are pursuing the theme of green, health, fashion, looking at today's society, people are more and more conscientious about eating, three meals a day, more and more categories, especially breakfast, pay more attention to a simple and uncomplicated. Fierce competition is unavoidable, "irritable", "depressed" has become the words people often hang in the mouth; at the same time, today's children lack of hands-on practical opportunities; in addition, "seeking differences At the same time, today's children lack the opportunity to practice; in addition, the psychology of "seeking differences" plays an indispensable role in the public, especially in the young student group. Making a one-of-a-kind cake, candy and other food products, having an extraordinary hands-on process, has a huge potential among the group of petites, children and students! Therefore, in order to alleviate the pressure of fierce competition, give children a condition to do it themselves, and give young people a unique enjoyment, our "DIY food chain stores" came into being. Considering the fact that our college students lack of funds, we decided to build a small to large industry, from a simple "DIY cake store" to start, hit their own brand, and gradually expand their industry, the formation of DIY food chain a dragon.
Two, enterprise introduction
1, the project name: DIY cake store - DIY food chain
2, the project purpose: to create a city shelter, leading the young fashion!
3, Project Declaration: My Cake, My Young!
4, Store Name:
I Cake - DIY Cake Shop
Note: <1>, I - I... -I, I Cake - My Cake, is DIY cake, do-it-yourself cake, unique cake in the world!
5, store theme song:
"Sweet" - Jay Chou
Main lyrics: I gently taste a bite of what you say love me?
It will be played in the store for a certain amount of time every day.
6. Slogan:
My Cake, My Young!
Note: Young has two levels of significance, on the one hand, it is the embodiment of our youth-oriented group, on the other hand, Young is homophonous with the word "like", that is, DIY make your own cake, you have the look you want! the way you want it to be!
7, store trademark:
Note: a candle on the upper side, is the letter "I" of the transformation, the left side of the missing piece of the circle is the cake is also the letter "C", and the back of the "ake" together is "ake", "ake", "ake", "ake", "ake", "ake", "ake", "ake", "ake", "ake". "connected to the back" is "Cake" represents the meaning of the cake, and then together with the candle, is the name of our cake store "I Cake"!
8, store address:
Choose the school near the young people gathered near the area, and convenient transportation. (Because the main object of this project is to face the young group, we will be easy to prioritize the principle, and, the school because of its source of `continuously updated, resulting in a guarantee of the persistence of the source of customers, so the choice of the school near the lot). Three options:
<1>, Dezhou Guanhucheng near the street store for rent
Housing information: Pro main street, water and sewage, power and electricity. The consumer crowd is mainly young people, large flow of people, strong consumption capacity. This store is suitable for business catering and other industries.
<3>, De Bai restaurant store for rent
Girls rely on cakes much more than boys, so our cake store will add more girl elements to attract more customers.
<2>, the use of the cake:
The types of cakes on the market can basically meet the needs of the public, although the DIY cake will have a certain impact, but, on the other hand, the market has been the experience as well as the model, we can directly draw on the use of it.
<4>, DIY way attitude
Boys are more rational than girls, girls are concerned about the romantic mood, while the boys are more practical, therefore, we will focus on starting from the girls to develop our industry.
<6>, the price of the cake:
The cake is still mainly entertainment, too big cake is not adapted to the production of everyone, therefore, we initially set at 12 inches / a, according to different circumstances, can be mobilized between 10-20 inches.
<8>, the shape of the cake:
Health and safety, material reserve is the main topic of concern. Therefore, we will increase the disinfection equipment and update the materials in time to ensure the freshness of the materials under the premise of running the health license.
<10>, production environment
People still like elegant environment, so we in different styles or will be quiet elegant and comfortable style.
<11>, the production of the cake partner:
Most of the lovers to the store. Therefore, we want to create a warm and romantic mood to attract more couples to our store.
<12>, DIY cake store frequency:
Timeliness determines the importance of our choice of address. Therefore, we choose to be near the school, because the school has a constant flow of new students every year.
<13>, publicity channels:
Most of the students chose the "friends recommended". Therefore, it is essential to pay attention to repeat customers, create a good atmosphere, and create a referral friends preferential system, our DIY cake store will certainly spread!
2, network survey:
The network coverage area is relatively large, so we can find people from all walks of life from here, in order to determine the object of our geared (Note: In order to expand the coverage area of the vote, we take multiple channels, a large number of people to release the polling method, now only a part of the screenshot of which, the statistical table is made from all the overall data.)
<1>, focus on the crowd gender
The young group is mainly our object, mainly concentrated in the college students as well as primary and secondary school students.
<3>, the willingness of the concern: our DIY cake store is still very promising.
<5>, the frequency of coming to the DIY cake store: the same as the questionnaire, only firmly grasp the students as a large consumer group, we can have a steady stream of customers.
3. Prospect prediction:
Through our research in more than a month, we have done questionnaires, published online polls, but also visited a lot of businesses in the DIY industry, summarized many advantages.
First of all, people's attitude towards DIY is still very friendly, the data show that there are greater than 80% of people chose to be willing to come, especially the younger generation, all want to have their own unique things. Therefore, we will seize people's this psychological start, will certainly have good results.
Secondly, girls love cakes far more than boys. And most of the choice will not come are boys, but they also chose will come with their girlfriends, so that, as long as we can do to make the girls satisfied, then why worry about no source of students?
;