There are many irrationalities in the operation of Chinese Restaurant 4. Judging from the business philosophy of previous issues, in fact, it is expected that there will be five big loopholes in the operation, which is very unreasonable.
First, the positioning of vegetable prices is low
The location of this operation was changed to the Three Gorges in Hubei, which was the hardest hit province. Perhaps it was to give back to the people of Hubei, so I dare not set the price of vegetables too high. However, considering the local price of vegetables, it is obvious that the Chinese restaurant is set a little too low.
The price of vegetables in Chinese restaurants is between 18-38 and the price of vegetables in local ordinary restaurants is between 20 and 58 yuan. They made a comparison the day before opening, but none of them proposed to modify the menu, so they just muddled along.
The main reason why restaurants don't make money is that they can only maintain a balance between income and expenditure. If the rent, water, electricity and staff salaries are removed, the Chinese restaurant will suffer more serious losses.
Second, do not turn over the table, the upper limit is only 10 table.
In the first two seasons of Chinese Restaurant, when Zhao Wei was the manager, it was open at noon and at night, but this season, four chefs came at once, but only at night, and the upper limit was only 10 table. Once someone didn't come, a few extra tables would be available.
Several chefs are idle there, so they can only help in the back kitchen, which is completely useless. Even if each table consumes 300 yuan, the turnover is only 3,000 yuan a day. It is reasonable to get rid of the cost of tableware and ingredients and not make money.
The whole program pointed the problem at Chef Lin and squandered money, which led to the restaurant not making money. Some people said that others were serious about recording variety shows, but only Zhao Liying took it seriously. The chef was the person with the heaviest task and the least money in this program. After all, the coffee table was not as good as Huang Xiaoming and Zhao Liying, and it was really sad to be said that it was not serious.
Third, only three or more families are accepted, and there is discrimination.
The purpose of this season is to promote the Yangtze River cuisine. The program group gave a reserve fund of 2,000 yuan, asking the restaurant to finally make a profit of 20,000 yuan for public welfare, but when soliciting customers, they even picked customers.
The guests who asked to come to the restaurant must be from more than three families. Once a guest said that there were only two people at home, she and her children, and Huang Xiaoming immediately refused.
There is obvious discrimination. Don't mothers and children from single-parent families deserve to eat in restaurants? Although it is worth promoting to invite a family of three to create such a warm family scene, we should not discriminate against single parents and widowed families, who need more care.
Fourth, be generous to yourself and be very picky to the guests.
The program has been around the chef's spending money indiscriminately, but chef Lin's purchases are nothing more than ingredients and cookers, which are indispensable for restaurants. If you really want to pick something unreasonable, you can only buy a few more casserole dishes, and even if you can't use them up that day, you can continue to use them the next day.
Huang Xiaoming is very generous to himself, spending 480 yuan to buy a hot pot, and also buying six boxes of meat at a time. After buying meat, he bought meatballs, which cost more than 700 yuan. He can't eat less, so he might as well go to a hot pot restaurant on the street, maybe not 700 yuan.
Manager Huang has been a nice guy for a whole season, and has been muddling along. Finally, Zhao Liying put forward that he can't spend money indiscriminately, and he only meant the problem, and then cooperated with Zhao Finance to persuade Chef Lin.
Five, start-up funds are too small
As soon as we entered the filming, the program group confiscated the wallet, but the wallet could be collected, but the mobile phone didn't. We gave a start-up fund of 2,000 yuan, regardless of it, saying that it was to promote the Three Gorges cuisine, but we were struggling with money every day.
Zhao Liying is a financial manager, in charge of money, but she doesn't know how to purchase, so Chef Lin can only pay first and then come back for reimbursement. As a result, when reimbursement is made, she encounters various obstacles, which really hurts him.
If the initial capital was not so small, there was no need to raise money by yourself.
Of course, the program group in the first four days will certainly amplify this contradiction and conflict for the sake of ratings, and there are too many things to be purchased in front, including plates and casseroles, and certainly no money will be made.
Now there are four chefs here. As long as we start our business seriously and turn over the channel, it is estimated that we can complete the turnover of 20 thousand in two days. Whether it is finished or not, the program group will definitely find a way to let them finish it in the end. This season's positioning is wrong. What is important is to promote the Yangtze River cuisine. It is true to take a good picture of the local customs and attract tourists!