This site editorial answer:
Hot pot industry major listed companies:
Haidilao; sip feed; nine hair nine
This article's core data:
Store number share; orders share; order amount share
Non-fast-food category hot pot status is the highest
China's restaurant industry is highly fragmented, the highest number of orders; the highest order amount share
This article's core data:
This article's core data:
China's catering industry is highly fragmented, with differentiated competition in each track. Among them, the number of hotpot stores in non-fast food catering cuisine categories accounted for the highest 12.7%, which is higher than other cuisine categories in the non-fast food category.From the interactive volume, coffee and hot pot two categories due to the large number of brands, content marketing efforts, in the interactive volume far ahead, in June 2021, catering chain industry content interactive volume category TOP5 industry, hot pot interactive volume of 18,587,000 people, is the highest interactive year of the catering food category.
Note: The number of interactions mainly includes: likes + comments + retweets
Sichuan and Chongqing hot pot strength
Chongqing hot pot, Sichuan hot pot as the most influential category, although the number of stores does not dominate, but contributed to the number of orders and order amount ranked the top two, is still the most mainstream type.
--Top 5 hotpot stores, Sichuan and Chongqing, accounted for 3 seats
In terms of the number of stores, the whole hotpot market showed a trend of diversified development. Although the number of low-priced hotpot stores still accounts for the largest proportion, the proportion of stores in the price range of 30-90 yuan is on the rise. And the number of hot pot stores in each category of hot pot TOP5 Sichuan and Chongqing hot pot occupies 3 seats,
--Chuan and Chongqing hot pot orders accounted for nearly half of the
Number of orders: 30-90 yuan price point of the number of orders accounted for the highest, 2020 data has a certain tendency to the ends of the trend of differentiation, 30 yuan and below, 90 and Above the price point of the orders accounted for a certain increase. From the perspective of order quantity, Chongqing hot pot, Sichuan hot pot, skewers contribute nearly half of the orders, with the structure of the number of stores compared to the category concentration is significantly higher.
--Sichuan and Chongqing hot pot customer unit price level is higher
2020 hot pot category per capita consumption amount is at a high level, close to 80 yuan, year-on-year growth of 6.3%, indicating that the overall positioning of the hot pot category in the high-end and bargaining power is stronger; mid-range price is still the main consumer demand. In terms of different categories, hot pot has a higher unit price and maintains a certain growth. Meituan data show that in 2020, the per capita consumption amount of hot pot category is at a high level, close to 80 yuan, a year-on-year growth of 6.3%. This shows that the overall positioning of the hot pot category is on the middle and high end, and the bargaining power is stronger. In terms of order value, the structural differentiation of order value in 2020 was similar to the structure of order volume, but the share of order value of Chongqing hotpot was higher than the share of order volume. 23.4% in 2020, and the share of order value of three categories, namely, Chongqing hotpot, Sichuan hotpot and skewers, was more than 45%, which indicated that the level of its customer unit price was high.
Restaurant to join what is more marketable viewpoint one:
Restaurant to join what is more marketable viewpoint two:
Restaurant to join what is more marketable viewpoint three:
Wanting to do a restaurant franchise in 2022 if what are the more successful franchises? In 2022 want to in a platform to do catering franchise friends must choose in the past few years the franchisee are more successful brands and categories to join. As long as this can enhance the success rate of our business.
Today, I will provide the majority of entrepreneurs with a few of the most profitable and more successful types of food and beverage franchises in 2022, hoping to help friends who are looking for entrepreneurial projects.
Sour Xiaoqi fruit-flavored pickled fish is the most successful catering franchise in 2022
Sour Xiaoqi was founded in 2016, is Suzhou Hengxin Food and Beverage Management Co. Ltd.'s catering chain brand to lemon green peppercorn fish, tomato pickled fish in soured soup, papaya gold soup fish, etc., as a speciality of the operation of the brand chain store. Sour small seven joining cost conditions details.
The most profitable catering franchise in 2022 can do Mr. Crisp's grilled fish rice
Mr. Crisp's grilled fish rice is the brand of Beijing Red_International Food and Beverage Management Co. Ltd. and the group has a chain of star hotels, a chain of selected hotels, a chain of exquisite cuisine, hotel management, architectural design seafood processing chain outlets and other industry chains.
You have to take the head of the city well hot pot in 2022 is more successful restaurant franchise
You have to take the head of the brand is located in the Southwest economic center, the birthplace of hot pot capital - Chengdu. There is a short head of Chengdu city well hot pot to join the cost, there is a short head of Chengdu city well hot pot to join the conditions of details.
2022 want to make money can do western food franchise
1, in recent years, the western food industry is developing rapidly, quickly become an industry, in the development of the catering economy plays an important role.
2, contemporary people's dietary needs have risen to a grade, the traditional food and beverage has been the impact of the Western culture, Western-style restaurants are favored by fashionable people.
3, the future development trend of the western food industry is the fusion of Chinese and western, western food and Chinese food elements combined, localized western food will become the mainstream for a long period of time.
4, the western food industry is a fashion. This industry is developing rapidly, and there is no traditional catering business competition is so fierce.
Summary:
In the past few years, the restaurant franchise brand after a long period of development, basically now can be seen in the many restaurant franchise brand among the more successful and reliable restaurant franchise brand, it is also easy to distinguish between the good and the bad restaurant franchise brand. In 2022 during the amount of friends who want to join the restaurant business, I have made a summary in the above, I hope to be able to help you! Finally, I wish you good luck!
Restaurant to join what is more marketable point of view four:
This is the first time in the world that a restaurant is not a market.