1, fierce market competition: With the increasingly fierce competition in the catering market, various food brands emerge one after another, and consumers' choices for food are more diversified. The competitiveness of Yunhe Xiangju lotus leaf rice in the market has gradually weakened, resulting in a decrease in the number of its stores.

2. Insufficient brand influence: Brand influence is one of the important factors to attract consumers. The brand influence of Yunhe Xiangju Lotus Leaf Rice is insufficient, and consumers' awareness and loyalty to it are not high, which leads to its market competitiveness decline, and finally the number of stores decreases.