1. There is no difference between the exclusive products of e-commerce and genuine products, they are all genuine products. E-commerce exclusive products are products produced by e-commerce channels. The packaging and specifications of such products are different from those of offline channels, and other indicators are the same as those of offline channels. The sales model of e-commerce is generally self-produced and direct supply by manufacturers, which reduces the price difference between middlemen and invoicing, and the natural price will be lower.

2. The exclusive products and genuine products of e-commerce are produced in different production lines, which can reduce the cost of online goods and satisfy the consumption psychology of many online consumers who pursue low prices; On the other hand, you can kill two birds with one stone by avoiding conflicts with offline sales of your own brand.