It is better for hot pot to enter the hot pot industry in the form of joining, but joining requires a certain brand joining fee. But after observing and researching for a period of time and investigating multiple brands, you will find that some brands charge high fees, while others charge low fees, even without joining fees. What's the matter?
In fact, this is the reason for a brand's strength. It is actually very simple to create a brand, but it is difficult to make a brand form an industrial reputation and industrial popularity. For example, if you are an unknown small brand, why do you charge a higher fee for joining and cooperating? In addition, some online celebrity brands also need to confuse people who are interested in opening stores through hype, and there are even more fast-moving brands to set up deep routines.
The significance of charging the franchise fee is that the investment boss can participate in the hot pot industry in the form of brand joining and cooperation, so that he can use the brand's front door, VI, bottom material, etc., and also learn the brand's mature operation technology and scheme, which is also an intangible wealth.
Take Chongqing's time-honored Chaotianmen Hotpot as an example. Among the nearly 1,000 chain stores of Chaotianmen Hotpot (including overseas stores in Spain, South Korea and Malaysia), most of them are partners who cooperate with Chaotianmen Hotpot for its popularity, taste and non-legacy technology.
Some people say that joining is not recommended, which is a layman's view. The significance of joining cooperation lies in that not only can the brand's taste be directly used, but also the brand's stores have accumulated rich and mature management and operation guides through years, and the big brands will also guide the operation of the cooperative stores one-on-one, so that the store owners can avoid detours and pits, which is another important significance of joining.
Therefore, there are two key points. One is whether the brand you choose has strong operational ability and what help it can bring to yourself. If you encounter operational and management difficulties, the brand can't even help you formulate a solution, which is also the disadvantage of joining a small brand. What is the point of cooperating with such a brand? Another suggestion is to avoid online celebrity and recruit brands quickly (remember).
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