Box Horse Fresh Life is a new retail format for Alibaba to completely reconstruct the offline supermarket. Box horse is a supermarket, a restaurant and a vegetable market, but this description does not seem accurate. Consumers can go to the store to buy, or they can place an order in Box Horse App. One of the biggest characteristics of box horse is fast delivery: within 3 kilometers near the store, it will be delivered to your door in 30 minutes.