"Milk tea with laundry detergent" has been questioned by netizens as a drink in online celebrity. Recently, a drinkable "milk tea with laundry detergent" has been sought after, and it can also be bought online. However, the shape of this milk tea container caused a lot of controversy, and the "milk tea with laundry detergent" became a drink in online celebrity, which was questioned by netizens.

"Milk tea with liquid laundry detergent" has been questioned by netizens in online celebrity 1 After "milk tea with coriander" and "milk tea with broken ears" have become drinks in online celebrity, a milk tea with liquid laundry bottle shape has recently become popular on the Internet. Some people find it novel and recommend it to friends around them; Some netizens also questioned whether this style of milk tea would mislead children and increase the risk of children eating laundry detergent at home by mistake. It is reported that this "milk tea with laundry detergent" was first popular in Nanjing. It is a Thai milk tea product launched by a restaurant named Nanyeli. Since then, milk tea products with similar shapes have appeared in Chongqing, Guangdong and other places.

With the appearance of a pair of laundry detergent, but with a "heart" of milk tea. Some merchants combine two products that were originally irrelevant, which seems to be an ingenious alternative innovation, but in fact it is a contradiction and patchwork.

Although "milk tea with laundry detergent" has earned enough eyeballs and attracted many consumers in the market, it does not mean that the legitimacy and rationality of the product have been recognized. Strictly speaking, "milk tea with liquid laundry detergent" does not conform to the legal rules on food packaging and labeling, and violates food safety ethics and market ethics, which has certain food safety hazards.

Laundry liquid is a daily chemical product, and milk tea is a direct food. Putting the coat of laundry liquid on milk tea belongs to cross-border packaging, which violates the basic common sense and logic of food packaging. Such packaging design may make some consumers feel fresh and have a desire to buy, and also make some consumers feel uncomfortable and avoid it.

"Milk tea with laundry detergent" may also mislead some children and cause the risk of children eating laundry detergent by mistake. Although some merchants said that they have not received any complaints about "milk tea with laundry detergent", nor have they heard of children eating laundry detergent by mistake, temporarily "nothing" does not mean absolute safety or risk-free.

Food safety is no small matter, and any food safety risk should be strictly considered according to the law. The Law on the Protection of Consumers' Rights and Interests gives consumers the right to personal and property safety. Correspondingly, operators have the obligation to ensure that the goods or services they provide meet the requirements for personal and property safety.

For goods and services that may endanger personal and property safety, business operators shall make a true explanation and clear warning to consumers, and explain and indicate the methods of correctly using goods or receiving services and the methods of preventing harm.

Article 27 of China's Product Quality Law stipulates that the logo on the product or its packaging must be true; For products that may endanger personal and property safety due to improper use, there shall be warning signs or warning instructions in Chinese. Article 18 of the Regulations on the Administration of Food Labeling further clarifies that food labeling shall not describe or introduce food in a deceptive or misleading way. "Milk tea with laundry detergent" is highly similar to the packaging shape of laundry detergent, which is easy to cause confusion among some consumers.

In fact, in some places before, consumers accidentally drank pesticides or other toxic and harmful liquids contained in empty beverage bottles. If "milk tea with laundry detergent" is mixed with laundry detergent, or someone uses the empty "milk tea with laundry detergent" packaging bottle to contain other non-edible liquids, the risk of people eating by mistake cannot be ruled out.

Merchants packaged milk tea in the appearance of Japanese products, and did not add eye-catching warning signs on the packaging of milk tea to distinguish the two, and made relevant explanations, they did not fulfill their legal obligations to protect consumers' personal health and safety. In the event of eating by mistake, merchants should bear legal responsibilities.

Innovating the appearance and packaging of food is a normal marketing phenomenon, and it is also a necessary means for enterprises to tap the consumption potential and expand the market space. However, the appearance or packaging of food has boundaries, guidelines and safety ethics. Enterprises should not be willful in designing the appearance or packaging of food, but should grasp the legal and reasonable scale and keep the bottom line of food safety.

Merchants blindly pursue the flow, and casually put on strange clothes such as "laundry detergent", which can only play a short-term effect of grandstanding, making it difficult to create long-red products, and product packaging implies risks, which is likely to form a backlash against the development of merchants. Only by strictly observing the bottom line of food safety ethics and innovating product packaging or appearance according to law and food safety logic can we safeguard the legitimate rights and interests of consumers and enhance the vitality of enterprise products.

"Laundry liquid milk tea" has become a drink in online celebrity, which has been questioned by netizens. In recent years, with the increase of various beverage shops, drinks have been constantly updated, such as "coriander milk tea" and "ear-breaking milk tea", which are refreshing. Recently, a drinkable "milk tea with laundry detergent" has been sought after, and it can also be bought online. However, the shape of this milk tea container has caused a lot of controversy. Some netizens questioned whether such product packaging would mislead children "Can laundry detergent be drunk?" It may even increase the risk of children eating laundry detergent at home by mistake.

On May 15, this matter was reported exclusively by Red Star News, which immediately aroused widespread concern and heated discussion on the Internet, and it was posted on Weibo Hot Search, with hundreds of millions of topics read. /kloc-on 0/6, the Red Star reporter learned that this "milk tea with laundry detergent" is a product from Nanyeli Restaurant in Nanjing, and the staff of the local market supervision administration said that they had received relevant complaints, and the jianye district market supervision administration would start an investigation soon, and a preliminary result would be obtained within 15.

↑ "Laundry liquid milk tea" exposed by netizens according to the network

Hot discussion on the Internet-

Design innovation should be a public responsibility.

"Funny design without a bottom line is not worth promoting"

On May 16, # Laundry Liquid Milk Tea became popular # on the hot search topic in Weibo, and once ranked fifth in the hot search list. In this regard, the majority of netizens and media organizations have issued their own voices and comments.

Many netizens said they were worried about misleading their children. Yuan Zhezhi, an original video blogger and big V netizen, said: "Milk tea with laundry detergent is popular. My first thought is that children will misjudge it and drink it as milk tea at home. This is not impossible ..." Some netizens said, "The design can be innovative, but there must be a moral bottom line and a public responsibility. This kind of milk tea is really easy to mislead young children and even lead to serious consequences. "

Weibo Hot Search

Weibo, the official of China News Service's "China is a through train", commented that "the lifelike shape makes it difficult to tell the true from the false at first glance. Many people suggested that children have no identification ability, and such packaging is very misleading. In the face of market competition, milk tea merchants are constantly thinking about taste, variety and packaging to attract young consumers. However, the funny design without a bottom line is not worth promoting. If it is applied on a large scale, it will cause adverse events ... Milk tea is more important to drink! "

The latest progress-

The Nanjing market supervision department has received complaints.

The next step will be to investigate.

In Weibo's comments, some netizens even shared the case of people eating by mistake because of being misled by packaging. Netizen @ Look at all the things I'm concerned about. Bai Lianhua said, "It's really misleading. I bought green packaged yogurt, but my grandmother didn't see it clearly. She drank the oily cleaner at home as yogurt and sent it to the hospital for gastric lavage. Not to mention this more similar packaging. " The Red Star journalist tried to contact the netizen, but as of press time, he has not received his reply.

User comments

Red Star journalists combed the public reports and found that, according to Beijing Youth Daily, on 1 month 2 1 day, a parent in Suzhou, Jiangsu Province claimed that a "online celebrity cleaner" bought by her family was mistaken for orange juice by the elderly at home and poured into a cup for her child to drink, and then the child was sent to the hospital for gastric lavage. Through the pictures shared by parents, we can see that the cleaner bottle shows the pattern of orange printed on it, and the cleaner is an orange liquid, which really looks like orange juice. Some netizens said that the packaging of this product is easy to misunderstand.

On May 16, the Red Star journalist learned that Nanyeli Restaurant in Nanjing is still selling "milk tea with laundry detergent", and all major take-out platforms support ordering. However, the Nanjing Municipal Market Supervision Administration has received relevant complaints.

The reporter learned from the jianye district Municipal Market Supervision Administration that the bureau will conduct an investigation in the next step, and a preliminary result will be obtained within 15 days.

"Milk Tea with Laundry Liquid" became a drink in online celebrity and was questioned by netizens. Recently, a restaurant in Nanjing launched "Milk Tea with Laundry Liquid", which was packaged in a bottle of laundry liquid and contained 500ml of Thai milk tea. Milk tea products with similar shapes have also appeared in Chongqing and Guangdong. Some netizens questioned that the milk tea design would mislead children and increase the risk of children eating laundry detergent at home by mistake (according to Chengdu Business Daily on May 15).

In recent years, the packaging of "milk tea with laundry detergent", wet wipes packaged for family planning products, candy packaged in medicine bottles and lollipops with lipstick shells has become increasingly fierce. Businessmen make a fuss about packaging, and even challenge the established cognitive habits of product packaging in an attempt to create unexpected joy. However, they do not know that these wonderful packaging may not attract attention, but mislead consumers and even endanger personal safety, resulting in great disasters.

According to Article 27 of China's Product Quality Law, the logo on the product or its packaging must be true. Article 20 of the Consumer Protection Law emphasizes that business operators shall not make false or misleading propaganda on commodities. Article 18 of the Regulations on the Administration of Food Labeling also makes it clear that food labels shall not describe or introduce food in a deceptive or misleading way. Milk tea merchants use people's curiosity to imitate the outer packaging of laundry detergent in an ingenious way, creating a "sense of contrast" to attract attention, which seems to be ingenious, but in fact there are many hidden dangers.

Let's not say that there may be copyright disputes in imitating the unique shell packaging of laundry detergent, and the chain reaction caused by misleading packaging should not be underestimated. In real life, laundry detergent, soap, washing powder and other products have clear product orientation and use scenarios. Over time, the appearance and appearance of such products are directed to inedible washing products, which has become a common understanding.

The above-mentioned milk tea is similar in shape and style to the laundry detergent, but it is only different from it in the specific text description. It is really difficult to identify, and it is indeed misleading. It is not an accident that consumers criticize it. Imagine that once this kind of milk tea packaging is imitated in swarms and consumed in large quantities, minors with weak discernment and strong curiosity will easily get confused, confusing daily necessities used as laundry detergent with drinks, which may endanger their lives if they are drunk by mistake.

It is of course important for product packaging innovation to "go out of the circle", but we must take into account the social reality, not knowing that the product is "misleading" and deliberately using "misreading" to attract profits, otherwise it may infringe on consumers' rights and interests and bear legal responsibility. Therefore, market norms and business consciousness should be strengthened for exotic packaging.

Faced with this situation, the market supervision department should strengthen the standardization and rectification of food appearance packaging and labeling, especially for "exotic" and "spoof" packaging, and seriously rectify products with unclear product labeling, suspected confusion, misleading and false propaganda. At the same time, the channels for consumer rights protection are unblocked to protect consumers' rights and interests.

At the same time, the product design and promotion of merchants should have standards and a bottom line. It is important to attract people's attention and make signs, but we should abide by laws and regulations and safeguard public order and good customs. The design of product packaging should be upward-oriented, and it should be convenient for consumers to ensure that the product identification content is clear, eye-catching and lasting, so that consumers can easily identify and read it.

Merchants should take social responsibility instead of one-sided profit-seeking. They should pay more attention to product quality control and deep cultivation of corporate culture, pay more attention to consumer experience and rights and interests, and less exotic packaging that makes people "stupid and unclear". Only in this way can we win a good reputation and go far.