The first thing to do as a fruit shop is to observe what customers are like near your store, how big the flow of people is, and how the consumption power is, and decide whether you want to do the volume mode or the boutique mode. The gross profit margin of the volume mode is low, but the daily turnover is large, and the boutique mode is small, but the gross profit margin is high, making money as well.
See if there are schools, hospitals and other large units nearby, whether they can send fruits to the relevant canteens, whether the consumers are residential areas or business areas, and what their age groups are. Note that we must compare them with our competitors and see what they are like. After investigating the market and competitors, we will determine our own strategy.
Then there is preservation. If it is not a low-end volume mode, there must be air curtain cabinets, one of which helps to reduce loss and the other helps to sell high-grade fruits. The specific purchase must be decided according to the local consumption characteristics, and no one else can enter anything. The loss of fruits is a major pain point for fruit shops, and some fruits still need to learn the knowledge of preservation.
It's best to purchase the goods yourself to ensure the quality. If others deliver the goods, they don't know the wholesale market, so it's difficult to judge where the competitors are. You must know that price wars are inevitable.
The variety of fruit shops must be guaranteed. Although my shop is small, there are at least 20 or 30 kinds of fruits, some of which don't make money, but they must be available. Otherwise, others want to eat three kinds of fruits, and you have two kinds here, so you may not come. According to my characteristics, the products are divided into three categories, one is drainage, the other is auxiliary, and the other is profitable. Our profit depends on the overall level, just like fighting a war, so we should not care about one strategy.
Value-added services of fruits need to be done. Simply speaking, the words "washing, peeling, cutting, squeezing" and "flower basket" and "five major services" can be priced at a high price, which is very attractive to young people, girls and white-collar workers. Basically, 80% of my profits come from value-added services.
Finally, we should pay attention to take-out and community. You can think of your fruit shop as a big warehouse. What you want is how to add value, and the way is to meet the needs of customers to the greatest extent.
The display and decoration of fruit shops can be studied in other fruit shops, but they must be in line with their own positioning. If you position the quantity, there is no need to decorate so well. If you position the high end, you must display exquisitely and decorate with characteristics.
Although the sparrow is small and complete, it is not easy to run a small fruit shop, so you should use your head more.
I also tried to buy fruit in the silent live broadcast, there are people nearby who can sell it, and it is also possible to have idle fish, so I can register as a soup owner.
You can also be some big customers, such as white-collar companies and factories I mentioned earlier. Talking about one is a big income.
Subject to the expansion of scale and the specific preservation of fruits, it is impossible to make a lot of money unless I make a chain, so I left, with a little experience for reference only.
I am a millionaire in a slum. I have invested for nine years. I like reading and thinking. I play games in the market with value as the main line. If my article is helpful to you, you can like it or collect it. Thank you very much. If you have any other questions, please leave a message in the comment area. Welcome to express your different views. Creation is not easy, and originality is supported.
The fruit profit in recent years is still ok. My family has a relative who runs a fruit shop. She opened a fruit shop in Hangzhou and earned two houses in about six years. The fruit shop he runs is rented by himself, and the business of the fruit shop is particularly good when it is opened at the gate of the community, especially during the New Year, so I won't disclose the cost in detail, because after all, it is a trade secret of others! However, the profit of fruit is generally very large, because the shelf life of fruit is not very long. Generally, fresh fruit, if not sold within three days, will be stale on the fourth day and the price will drop! Generally, the profit of fruits is above 50%. Generally, stale fruits are treated in a specific way. Some fruits are not bad, just stale, and their appearance is not good. Only for juicing can you see fruit drinks in fruit shops. These fruit drinks are all juice squeezed from stale fruits. This will increase the profit margin and reduce some costs! When I came back from the Spring Festival, I heard from my relatives that the fruit gift box was the best seller. The price can be doubled by packaging the fruit, and the profit is considerable! Because I have my own stable job now, if I don't have a job, I'm going to sell fruit with my relatives. The first thing to sell fruit is to choose a good geographical location, and choose to sell it in places with a lot of passengers, such as the entrance of some hospitals or schools, and the entrance of the community. The second is the source of goods, you must have a fixed source of goods, fruits must be fresh, and the price of goods in Chongqing must be favorable. The last one is that you should be able to bear hardships and stand hard work, and the purchase of fruit is particularly tiring, and it may not be so smooth in selling fruit. Sometimes there are many people, and sometimes there are few people. Be patient! If you can hit the above three points, then you can try!
Hello, I'm very glad to answer your question. What do you say about the profit of fruit business? I sell fruit. Let me talk about my opinions and suggestions.
First, selling fruits is getting up early and getting greedy for the dark. Going to the wholesale market at 4 or 5 in the morning can pick fresh fruits, and the fruits are good. Besides, some fruits are in the peak season at some times, and they will be gone when they go late. I started selling fruits in March this year, and I sold pineapples at the beginning, selling six or seven baskets every day. The profit is 50-50, which means hard work. I have to peel other fruits, but I don't have such a big profit.
Second, apples, bananas and pears are basically around 30%. Watermelons are easier to sell in July, and the profit per catty is about 34 cents. However, when watermelons are more than ten kilograms, a large watermelon has a profit of four or five dollars. Moreover, watermelons save trouble, and as long as they are ripe, there is basically no big loss. However, many fruit sellers lose money this year. Sometimes, when the goods are just imported, it rains and apples can last for several days.
Third: If friends and relatives bring or sell imported fruits, or southern fruits are so profitable, that is, fruits that are not available locally, so it is easy to sell and the profits are still high, so there must be fewer competitors and the profits will be high. I hope my answer can help you.
Thank you for inviting me. I'm a reform student.
If you treat fruits as fresh retail, you can see that there are many different choices. For example, now apple banana pear is a standard product, which means that these conventional fruits can be purchased anywhere, and the prices of these conventional fruits are more open and transparent, with a difference of no more than 20%. So you should look for some non-standard fruits, such as cherries and Sakyamuni, which are not common in the fruit market, so that such fruits can sell at a very good price, mainly because they are not common in the fruit market, and there are few people in this fruit industry, so everyone is willing to try such a fresh one, so such non-standard fruits can sell at a good price.
If you only sell some daily fruits, it is difficult for you to sell them at a better price, and the profit rate is very low, because everyone knows the price of these fruits, and there will not be much change, and if you want to make money very much. The price has gone up very high, so consumers will not come into your store to buy it later, so the most important thing to do a good business is to be careful, and so is the fruit business. If you control the price well and can get better and lower-priced goods from the source, it is also a very good thing for you.
In addition to the above aspects, it is also very interesting. You can find that many fruit shops now offer fruit cutting. These expired fruits are mainly to cut some fruits, wash the skins, put them in different plates and cut them into small pieces, which is convenient for everyone to use fruits. Usually, you have to buy many different fruits to meet your needs, and then you can meet your daily fruit needs after buying fruit cutting.
I have been engaged in small business for half my life, and I have met many vendors and pawns. I know a little about the traditional fruit retail, and I am willing to throw bricks here, hoping to attract pearls and jade for those who want to enter.
In terms of sales methods, fruit retail can be divided into three types: specialty store sales, fixed booth sales and mobile vendors sales. Due to different cities, locations, passenger flows, consumption levels, operating costs and shipments, the overall gross profit level is also different. Take Chang 'an District of Xi 'an as an example to introduce its profit.
1. Specialty store. Comparatively speaking, there are all kinds of fruits, and the main audience is young people. Due to the cost of rent, transfer fee, tax and manpower, the comprehensive gross profit should be kept at about 50%, and the final net profit is about 15%.
2. Fixed booth. It involves booth fees, taxes, health fees, management fees, etc. It is mainly family-run, with many categories and low labor costs. The audience is mainly middle-aged and elderly people, with a gross profit of about 30% and a net profit of about 10%.
3. Mobile vendors. The main tools are gasoline, diesel, human tricycles and parasols, which have low operating costs and will be driven away by urban management at any time. The business category is single, with watermelons, fresh peaches, cherries and other seasonal fruits as the main products, attracting customers at low prices. The comprehensive gross profit is about 20%, and sometimes the scales are rigged, and the net profit is about 10%.
In terms of sales categories, ordinary daily fruits, such as apples, bananas and pears, are easy to store, with low loss rate and easy acceptance by customers. The price is relatively transparent, with a gross profit of about 20% and a net profit of about 10%. Local seasonal fruits, such as cherries, strawberries, grapes, peaches, pomegranates, etc., were very expensive when they were first listed, and their gross profit was high, reaching more than 50%. With a large number of listed fruits, the prices and gross profit will also drop rapidly, but because they are not easy to store and have a high loss rate, the gross profit is also over 30%, so it is hard to say the net profit. Tropical or imported fruits, such as litchi, longan, durian, passion fruit, American red raisin, etc., have high gross profit, which can reach more than 50%, because of their high cost, difficulty in storage and high risk. The net profit is also hard to say.
Of course, affected by factors such as purchase channels, geographical location, consumption level and passenger flow, the profit level is also different. Generally speaking, places with large passenger flow and shipments have fierce competition, small profits but quick turnover and low gross profit level; On the contrary, it will make up for the shortage of shipments with high gross profit and maintain a normal profit level.
The gross profit of fruit in fruit shops is generally 30% ~ 50%, even 70 ~100%. To tell the truth, it's hard to make fruit, because you have to get up early every day to buy goods in the market. In Nanjing, for example, people usually buy goods in the fruit wholesale market at three o'clock in the morning. You can choose from many fruits as early as possible, which is better in summer and still very cold in winter.
Nowadays, the competition in the fruit industry is fierce, and there are many fruit shops, so it is very important and crucial to purchase the same goods. You are one or two hairs cheaper than others, and this is your profit. How can I buy goods cheaply? The first is that every time you buy a large quantity of goods, the seller will naturally give you a cheap price. You are quite a big family and can help others run the quantity. Second, your purchase volume may be average every time, but you always get the goods in the same store, and people will give you a big family with a cheap price. You are an old customer. In a word, run around the market more and talk to people who sell goods more. Even if you don't get the goods from others that day, you can get the goods cheaper next time by getting acquainted.
If the fruit wants to make more money, the loss must be controlled, and less loss is its own profit. Even if the fruit is sold at a fair price, it is better than throwing it away. The price setting of fruit depends on the price of fruit shops around you and the consumption level of your customers.
Some people come in and some quit the fruit business, but I think it is worth doing. Fruit is indispensable and in demand in people's lives. If you want to open a fruit shop, you should choose a good address, control the quality of fruit purchases, and make reasonable sales prices. If you are doing wholesale fruit in the market, you should choose which kind of fruit can be sold in the market, and customers should take good care of it.
Fruit business, whether retail or wholesale, is almost half-and-half. I remember when my family used to do fruit wholesale, if 10,000 Jin of grapefruit was brought from the orchard for two and a half yuan, it would almost earn more than 10,000 yuan if it was wholesaled. Fruit business is easier to do, because everyone eats fruit, on average, a lot of fruits need to be wholesaled every day. Many people lose their lives because of doing fruit business. The most terrible thing is to rush to wholesale, and they will lose their lives if they are not careful. They still stay up all night.
In the business field, no matter what kind of industry, its profits are obtained regularly. Although the water in the fruit business industry is deep, its profit acquisition is also regular.
I have been engaged in fruit business for many years, and I think that if I want to get more profits in this business, I must master the following laws:
Rule one, the acquisition of small profits. In the daily operation, those fruits that have entered the popular season in the current season, because of their increasingly transparent prices, can only adopt low prices and small profits, and increase sales to obtain profits.
Law 2, the acquisition of opportunistic high profits. In daily sales, those fruits that have just come into the market or entered the end of hot sales are the period of obtaining opportunistic high profits; Because these periods are in a period of little-known and rare goods; Expensive, naturally expensive for a reason.
Rule three, the rule of obtaining profits according to the quality and price. It is a well-known truth that you get what you pay for. In this way, in the daily marketing of fruits, we can make use of this universal truth to obtain higher profits. For example, when you can get better quality goods with the same money, don't sell it cheaply, but sell it at a higher price according to its quality to achieve the purpose of getting more profits. For example, sell a kind of goods at different prices.
Rule 4: Determine the profit level according to the price difference. In the daily operation of fruit, the higher the selling price, the greater the profit. For example: those fine fruits, rare fruits such as domestic high-grade and imported high-grade; Because there are few businesses in daily life, those who consume them are also rich owners. If they like a certain fruit, they will not care about the price. Of course, to manage these high-grade fruits, it is necessary to obtain high profits on the premise of good location and low loss.
Rule 5: Earn profits by strengthening the management of the whole business link. In fact, the profit of fruit business is obtained from strengthening and perfecting the management and skills in all aspects of business. Although the gross profit of fruit in daily marketing may be 80%, 50% and 30%, in order to get higher net profit, we must try our best to strengthen management, use skills, increase sales and control losses.
Fruit business has risen since the reform and opening up; Today, after decades of development and competition, the era of profiteering has passed; In today's increasingly transparent price, if you want to make more profits by selling fruits, if you can't master and grasp these rules well in your daily operation, I'm afraid this business will be difficult to do.
The profit of ordinary fruits is 20% to 30%, and that of imported fruits is 30% to 100% or higher. However, imported fruits can't be sold much, but the cost is high, and the selling cycle is long and not fresh. In a word, you can make money if you can walk, and you won't make money even if you can't walk.
Generally speaking, the profit of fruit is still ok! About 30%, not too high or too low! Why do you say that? Because there are too many factors affecting fruit profits!
The first geographical location, first-and second-tier cities and third-and fourth-tier cities have different consumption levels, different fruit prices and different profits! Not only the fruit business, but also the different consumption levels, and the profit margins of various businesses are different!
Second, different fruit varieties have different profits! Everyone who sells fruits knows that the profit margins of all kinds of fruits are different. Your profits like apples on our side are basically between 5 cents per catty and 1 piece! Like cherry, the profit per catty is between 5 yuan and 10 yuan! Generally, fruits that are easier to store have lower profits, and fruits that are not easy to store have higher profits!
Then there is the cheap price of ordinary fruit! The profit suitable for the public is relatively low, the volume is relatively large, and the profit of imported fruit with high price is relatively large, and the sales volume is smaller!
Third, competitors! See if the competition in the fruit market in your area is fierce, and the profit margin will be very low!