The Pacific department store located in the East Third Ring Road was stranded, which was also considered as a typical site selection error by the industry. Martyr: The fourth "dead hole" of Pacific Department Store in the East Third Ring Road, Cyber Digital Plaza, is over-expanded.
Under the pressure of the international market, China enterprises have always had the complex of "doing big" and "doing big for the sake of doing big". So enclosure, joint, chain. Take the pharmaceutical industry as an example, more than one commercial enterprise claims to realize 10000 chain stores within five years, that is, to open 5.5 stores every day; According to a pharmacy's minimum investment of 500,000 yuan, it needs to invest 654.38+0 billion yuan every year. And the most is only more than a thousand.
The decline of "roast goose" is a typical case of blind expansion leading to failure. "Roasted Goose" was once brilliant. At one time, there were more than 30 chain restaurants in China and as many as 7 in Beijing, but only a few were still operating. Lin Weicheng, the founder of "Roasted Goose", was blunt when talking about the reasons for the failure: "There were many people who came to talk about cooperation at that time, and they were a little hot-headed. Now think about it, in fact, there was no basis for large-scale expansion at that time, which led to the failure of franchising. " From 65438 to 0995, the famous "Red Sorghum" Huimian Noodles spread in 20 cities from Zhengzhou to Beijing. Under the slogan of "copy, copy, copy as soon as possible", they went bankrupt one after another and finally went bankrupt at 1998, with a total debt of 36 million yuan. Martyr: "Roasted Goose" and "Red Sorghum" attack the "dead hole" on all sides.
"Don't put all your eggs in one basket" or "Put all your eggs in one basket and watch this basket"? Obviously, China enterprises prefer the former. Whether enterprises should diversify their operations has always been difficult to reach a conclusion, but one thing is that improper operation will lose the advantage of "concentrating forces" and become "besieged on all sides"
Many enterprises go hand in hand, but not many enterprises benefit from it. At present, most enterprises involved in diversified operations are enterprises with strong strength and core business. However, the industry span is too large, and it is still not optimistic. For example, Wuliangye investment10 billion entered the computer chip industry, which means that its original talent resources, channel resources, management experience and corporate culture can not be enjoyed, and everything starts from scratch. This irrelevant diversification has been questioned by many parties. Previously, its pharmaceutical, whisky, plastic and other projects have repeatedly failed.
Cases of failure due to blind diversity should be worthy of reference: giants, sun gods and vitality are all broken by putting eggs in multiple baskets. After "Vigorous 28" washing powder became a well-known brand in China, Shashi Daily Chemical set foot in washing machine, pharmacy, beer and other industries in just a few years. After that, all the projects were postponed, and a good enterprise is getting more and more tired now. "Martyr": Giant, Sun God, Vigorous 28 "Dead Hole" Sixth Ignore Card
In 2002, it was popular in Beijing, Xi, Jinan and other places, but now it is rare. Insiders believe that ignoring intellectual property rights and brand protection is the main reason for its failure.
Chanzui Duck was first founded by Chongqing Feng Guang Industrial Company. At the beginning of 2002, greedy ducks landed all over the country in the form of chain stores, which was once very popular. However, the word "gluttonous duck" has not been registered and protected, but has evolved into a common name after many times of communication. At one time, more than a dozen gluttonous duck brands emerged one after another, and the brands lost their monopoly, resulting in the whole market being controlled by many heads. Due to uneven technology, the market has become mixed. Driven by interests, some operators even use sick ducks as raw materials for processing and production. This chaotic competition finally affected consumers' recognition and goodwill towards the whole brand of "Chanzui Duck", and the brand was seriously damaged.
In the market, economic disputes about trademarks and brands are common. Many well-known enterprises have taken strict preventive measures to avoid losing their own brands. For example, Haier registered more than 500 patents around its own brand. Experts say that there is a good product, but the brand operation can't keep up, and this product can't develop healthily. The brand awareness of domestic enterprises is constantly strengthening, but the skills are still insufficient. "Martyr": "Greedy Duck" Mode: Haier's "Dead Hole" 7 Tax Evasion
There is a proverb in the west: only two things in the world are inevitable, tax payment and death.
For the phenomenon of repeated tax evasion in China, some objective academic viewpoints believe that there are complex reasons behind this kind of enterprise behavior, which is actually a decision made by enterprises in a comprehensive internal and external environment. In fact, enterprises can reasonably avoid or save taxes, but the premise is that they cannot violate the law. Due to tax evasion, many rich people have become prisoners, and their enterprises have also fallen into crisis.
At the beginning of this year, Guangzhou Puyao Communication Equipment Co., Ltd. was suspected of tax evasion for falsely issuing special VAT invoices, and its responsible person Shi was arrested. This is the biggest tax evasion case so far, and the amount of tax evasion by criminal suspects is nearly 200 million yuan. Several companies in Guangzhou, Beijing, Shanghai and other places under the generic drug name all evade taxes by operating outside the account, setting up two sets of internal and external accounts, selling without issuing invoices or replacing invoices with receipts. At present, the company's property has been frozen, and the procuratorate will prosecute Shi and others.
The insiders believe that the tax environment in China is undergoing a qualitative change. If we look at taxation with old thinking, the lesson may be very heavy. Enterprises should abandon the concept of making false accounts and make full use of tax revenue to plan and operate enterprises legally. Martyr: the eighth "dead hole" of Guangzhou Puyao Communication Equipment Co., Ltd.
The 10th survey on the growth and development of entrepreneurs in China Entrepreneur Survey System, based on a questionnaire survey of 3539 business operators, shows that among the most common problems of business operators, "improper employment" is second only to "decision-making mistakes". Improper employment has become an important factor restricting the development of enterprises.
Improper employment, cronyism rather than meritocracy, lack of trust and neglect of selection, backward incentive mechanism and other forms lead to brain drain. There is only one consequence: enterprises lack talents and cannot form core human capital. An expert once said: The competition of technology, capital, products and services is, in the final analysis, the competition of manpower.
The once glorious Baixin shoe industry has developed 100 many chain Baixin shoe cities in China in five years, claiming to have more than 3 billion assets. Now there are only a few stores left, which have been sold to others, but it is still difficult to offset the "huge debt". According to the manager who knows the inside story of Baixin, "serious family management" is an important reason for Baixin's bankruptcy. "Founder Li Zhongwen almost handed over the power of all core and important departments to his relatives and friends, but there was no balance between them." For example, there are several "relatives" in Baixin Distribution Center, and some people are addicted to kickbacks. Li Zhongwen failed, but many of his relatives and friends became millionaires. Martyr: the ninth "dead hole" of Baixin footwear industry: the adhesion between government and enterprises
The government is very important to the growth of any enterprise. State-owned enterprises have a closer relationship with the government, but private enterprises also have this phenomenon. Enterprises are often the main source of local tax revenue and fiscal revenue, but also the government's political achievements and image projects; Enterprises enjoy more preferential policies than other enterprises in loan financing, and the government is often a big supplier and customer of enterprises.
Haixin Group, a Shanxi private enterprise that once made the rich list (regardless of the details of the case), reported its assets of more than 20 billion yuan in 2 1 Century Business Herald, but it is estimated that its liabilities are as high as 20 billion yuan. This enterprise may have zero assets, and there are many speculations about its loans. Haixin is the only local well-known large enterprise in China, accounting for 50% of the fiscal revenue and providing a large number of employment opportunities.
However, many enterprises closely related to the government still closed down because of "meeting a confused mother". This "confused mother" can interfere with the operation of enterprises, which are "bigger and stronger" in order to cater to the government's preference, set foot in industries they are not good at and blindly increase investment. Let the family be exhausted and linger. Government support is very important to enterprises, but support and dependence are completely different. "Martyr": The ten difficulties of Haixin Group's "dead hole" began with a small wall.
Generally speaking, there are countless enterprises established by Liangshan heroes in the form of "Juyi", which is also a common mode in the IT industry and has significant high-tech components.
At the beginning of the venture, loyalty came first in the Jianghu, and everyone was of one mind and shared weal and woe. However, the vague property right relationship and the vague distribution relationship among entrepreneurs often set the stage for the infighting among enterprise managers. The adverse consequences caused by these two relationships have developed to extremes, and there have been such scenes: the business has been successful, and several entrepreneurs have begun to care about gains and losses and weigh the gains and losses; When the enterprise grows, the managers of the enterprise have differences on the future destination of the enterprise; When the enterprise began to take shape and was ready for further expansion, the top management of the enterprise began to form factions and crowd out each other.
When analyzing the reasons, experts pointed out that at the beginning of starting a business, entrepreneurs expected the same interests, not the same ideals. Secondly, even with the ideal of * * *, it is impossible to coordinate the relationship between capital and manpower, property rights and interest distribution with modern enterprise system. Therefore, the disastrous consequences caused by enterprise infighting have actually laid the groundwork at the beginning of the enterprise. Internal friction may make enterprises stagnate or even fall apart. Martyr: Some IT enterprises in Zhongguancun, as the 11th representatives of the "dead hole", are brave and heartless.
Today, people still can't forget the news 1996 that shocked the whole country: after winning the title of "King of CCTV" with a price of 66.66 million yuan last year, Qin Chi Winery was re-elected with a price of 320 million yuan.
Although Qin Chi claimed at that time that the advertising investment of 320 million yuan was obtained through strict analysis and calculation, the cruel facts directly proved the irrationality of Qin Chi's huge advertising investment. Since then, Qin Chi has faded out of the rivers and lakes, and it is still difficult to make a comeback. Entrepreneurs should have integrity and passion. However, the purpose of starting and running a business is not to show the courage to "catch my breath".
Entrepreneurs do have adventure in their blood, but gambling is too heavy and they often lose their minds, so that the development of things deviates from the original intention. In enterprise management, irrational and aggressive examples are common: chain stores are expanding wildly, threatening to have 10 thousand stores in five years; When a competitor opens 20 stores, I'm sure there are 30. If the competitor recruits talents with an annual salary of 500,000, I will recruit consultants with a monthly salary of 50,000. Even your eggs are a dime a catty, and my fresh fish are a dime a catty. The end result is that both sides are struggling to cope, and the enterprise moves from "trauma" to "internal injury", which is seriously damaged and the asset and capital structure is seriously unbalanced until the enterprise finally closes down. Martyr: The twelfth part of Qin Chi's Death Cave went on the market.
Listing financing is very tempting for any enterprise, but it is really unacceptable to blindly follow the trend of listing regardless of cost.
Before listing, as long as the enterprise pays taxes according to regulations, no one will interfere with the internal operation of the enterprise; After listing, the company will become a "public company" and everything needs to be operated transparently. The financial situation should be announced regularly, and the business secrets such as the company's operating income, gross profit, profitability and investment plan will also be made public. These business secrets will not only be known to shareholders, but also to competitors, which will bring many unfavorable factors. After paying 30 million yuan for evaluation and other expenses, the listing plan of Shenyang Longfei Pharmaceutical finally fell through. At the same time, the government's supervision of the securities market is getting stronger and stronger, and it is getting harder and harder to go public with speculative psychology. "Martyr": The first 13 "dead hole" of Longfei in Shenyang lacks honesty.
Many fake and shoddy products, such as black-hearted cotton, industrial oil and salt, moldy rice flour, bleached vegetables, paper-shell "leather shoes" and deadly drugs, seem to be related to private enterprises to some extent. In order to pursue profits, some enterprises, regardless of the consequences, eventually suffered a "fatal blow" in the government's attack, and enterprises also fell into an invincible position.
Although some enterprises' products do not belong to the "black heart" series, the quality is mediocre, but enterprises are boasting, advertising words emerge one after another, and their products are omnipotent. This "quick" marketing strategy is understandable, but sesame is not watermelon after all. When the public is fooled, one word spreads to ten words, and soon everyone will stop playing with you, and the product will basically be finished. A typical example is the phenomenon that the market of health care products and health care devices "leads all the way for three or two years".
Business practices such as fabricating business performance, falsifying enterprise data, listing money, manipulating funds and deceiving investors also occur from time to time. But it is not safe to wrap the fire in paper. Once out of control, it will definitely lead to a fire. Enterprises and entrepreneurs who lack integrity will not be recognized by the public and will eventually be eliminated.
"Martyrs": some health care products and health care equipment enterprises, listed companies that make false accounts.