The rapid growth of ice cream consumption has provided new entrepreneurial opportunities for individual investors. This book introduces the origin and development of ice cream, its classification, raw materials, equipment and methods for making ice cream, analyzes the present situation, characteristics and development trend of domestic ice cream consumption market, and systematically expounds the links involved in establishing an ice cream shop, such as preliminary planning, market investigation and positioning, capital budget and financing, shop location and lease, shop decoration and decoration, equipment and raw material procurement, etc. It also analyzes the health management, reception management, daily operation management, marketing strategies and skills, and crisis coping strategies of ice cream shops in a simple way, which is a practical reference book for ice cream shop investors and operators to start businesses.