202 1 website planning template Fan Wenyi The website must be planned before the website is built, and the website construction planning book is essential. How to write this website planning book model? There are many kinds of websites, such as travel, food, entertainment, photography and so on. It is not a special enterprise website, but an information website that brings together all walks of life. This website can provide all kinds of information for customers.
First, the market analysis before building the website
1, what is the market of related industries, what are the characteristics of the market, and whether the company can conduct business on the Internet.
2. Analysis of the main competitors in the market, the online situation of competitors and their website planning and functions.
3. Analysis of the company's own conditions, company profile, market advantages, what competitiveness can be improved by using the website, and the ability to build the website (cost, technology, manpower, etc.).
Second, the purpose and functional orientation of building the website (the enterprise handles it by itself or negotiates with a professional company)
1, why do you want to establish a website, is it to establish a corporate image, promote products, conduct e-commerce, or establish an industry website? Is it the basic needs of enterprises or the extension of market development?
2. Integrate the company's resources and determine the functions of the website. According to the company's needs and plans, determine the functional types of websites: enterprise websites, application websites, commercial websites (industry websites) and e-commerce websites; Corporate websites are divided into corporate image, product promotion, online marketing, customer service, e-commerce and so on.
3, according to the website function, determine the purpose of the website should achieve.
4. The construction of Intranet and the expansibility of website.
Third, the website technical solution (discuss with professional companies) Determine the website technical solution according to the function of the website.
1, using self-built servers or renting virtual hosts.
2, choose the operating system, using Window2000/NT or unix, Linux. Analyze the input cost, function, development, stability and safety.
3. Self-help website building with templates, website building packages or personalized development.
4, website security measures, anti-hacking, anti-virus program (if the use of virtual host, the professional company to do it for you).
5, choose what kind of dynamic program and corresponding database. Such as ASP, JSP, PHP；; Database SQL, ACCESS, ORACLE, etc.
IV. Website content and implementation method (discuss with professional companies)
1, determine the structural navigation of the website according to the purpose of the website. The general enterprise website should include: company profile, enterprise trends, product introduction, customer service, contact information, online message and other basic contents. More content such as: FAQ, marketing network, recruiting talents, online forum, English version and so on.
2. Determine the website integration function according to the purpose and content of the website. Such as FLASH guide page, membership system, online shopping system, online payment, questionnaire survey system, online payment, information search query system, traffic statistics system, etc.
3. Determine the sub-column of each channel in the structural navigation of the website. For example, the company profile can include: president's speech, development history, corporate culture, core advantages, production base, scientific research and development, partners, major customers, customer evaluation, etc. Customer service can include: service hotline, service tenet, service items, etc.
4. Determine how to realize the website content. For example, whether the product center uses dynamic program database or static page; Whether the marketing network adopts list mode or map display.
V. Web page design
1, web page design art design requirements, web page art design should generally be consistent with the overall image of the enterprise, to meet the enterprise CI norms. Attention should be paid to the application of colors, pictures and layout planning of web pages to maintain the overall consistency of web pages.
2. In the adoption of new technologies, we should consider the geographical distribution, age class, network speed and reading habits of the main target groups.
3. Make a webpage revision plan, such as a large-scale revision within six months to one year.
VI. Cost Budget
1, the initial budget of the enterprise site construction cost is generally based on the scale of the enterprise, the purpose of the site construction and the approval of the superior.
2. Professional website companies provide detailed functional descriptions and quotations, and enterprises conduct cost-effective research.
3. The price of the website ranges from several thousand yuan to several hundred thousand yuan. If the template-based self-help website is excluded (Volcano Power usually thinks that the website of an enterprise, regardless of its size, must be exclusive, if the sameness has a great impact on the corporate image) and profiteering factors are excluded, the cost of website construction is generally proportional to the functional requirements.
VII. Website Maintenance
1, maintenance of servers and related software and hardware, evaluation of possible problems and formulation of response time.
2, database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention to.
3. Update and adjustment of contents.
4. Formulate regulations on website maintenance, and institutionalize and standardize website maintenance.
5. Description: The maintenance of dynamic information is usually managed by the enterprise by arranging corresponding personnel for online update; Static information (that is, without the support of dynamic program database) can be maintained by professional companies.
Eight, website testing
Before the website is published, it should be carefully tested to ensure normal browsing and use. Main test contents:
1, whether there are any errors in the text and pictures.
2. Program and database testing.
3. Whether there is an error in the link.
IX. Website Publishing and Promotion
The above is the main content of website planning, and the content will increase or decrease according to different needs and the purpose of website construction. At the beginning of building a website, careful planning must be carried out in order to achieve the expected purpose of building a website.
202 1 website planning book template Fan Wener The Internet is slowly changing life, which is not only a deduction of concepts, but also leaves the imprint of the Internet in all aspects of life and work. Tourism is no exception, according to statistics, online tourism sales have accounted for more than 20% of global e-commerce sales. With the rise of holiday tourism, self-help tourism and various theme tourism, tourism websites are also full of spring-like atmosphere. A good website has positive significance for the promotion of tourism resources and tourists' travel plans, so that tourists can come prepared and enjoy themselves. It will be an unavoidable reality for the tourism industry to carry out e-commerce integration and management of related tourism resources through websites.
I. Functions and contents of the website
1, website function:
Front desk implementation function
(1) new user registration
(2) Password modification function
(3) Search for classified information
Background implementation function
(1) User Registration Information Management
(2) classified information management
1). The tourism products of tourism enterprises can be widely and comprehensively publicized through the Internet, so that as many tourism enterprises and tourists as possible can understand and be familiar with the products and product features of tourism enterprises and serve them.
2. Be able to find new partners through the Internet and broaden the marketing channels.
3. Be able to communicate directly with customers through the website and collect customers' opinions.
4. It can provide direct sales space for tourism products of enterprises, and tourism enterprises can directly receive online tourist orders in the process of promoting enterprise products through the Internet.
5. It can help tourism enterprises to provide convenient, fast and affordable information in the specific business process; The Internet can fully reflect the advantages of the network and help enterprises to form a group on the Internet, even if individual enterprises need to operate independently.
2. Column structure
Second, the system function
The company's developers have rich experience in developing large-scale websites, and have rich foundation and accumulation in website construction. They have their own unique and complete solutions in the construction of comprehensive tourism information, travel e-commerce booking and travel B2B e-commerce platform. The system mainly includes: news release system, tourist route release and reservation system, tourist intention inquiry system, online individual package system, electronic magazine subscription distribution system, e-mail marketing system, online market research system, statistical system, dynamic column update, professional tourism forum system, background management and authority distribution, etc. The system adopts Browse/Server mode, that is, the client adopts browser mode.
The following briefly introduces the functions of each subsystem:
1, news release system
Multi-column: several news columns can be established as needed.
Automatically list related news: the program will automatically display related news for the convenience of the viewer.
Keyword function: when publishing news, you can set keywords for each article to make the search more accurate and relevant news more relevant.
Search function: title and time can be searched, which makes it easier and faster for users to find information.
Automatic update function: after news is published/modified, you can update the home page or column home page to reflect the latest news changes.
Background management: news can be newly published, modified and deleted.
2. Travel route publishing and booking system
Background management functions:
Convenient management of tourist routes: Easily publish, modify and delete tourist routes. There are two forms: standard publication and custom publication. Custom publication can directly upload your existing route Word documents to the website for publication, and the interface design is exquisite and novel.
Manage orders conveniently: users can view, modify, delete and reply to orders conveniently.
Convenient management of user information: tourists can be managed by membership system, and members' information can be saved for future contact.
Conveniently recommend tourist routes: you can set and cancel whether tourist routes are recommended tourist routes, and the recommended tourist routes have a good and complete query function: you can query tourist route information or user information by region, route, price, name, etc.
Front desk reservation function:
Browsing function: tourists can choose a tour route to browse and learn the details of the tour route, such as days, prices, scenic spots, meal labels, accommodation, included expenses and excluded expenses.
Booking function: If you are satisfied, you can book the tour route and fill in the order form. If users are not satisfied with all the routes, they can fill in their own travel intentions, and travel agencies can provide personalized services according to users' requirements.
Member registration function: This system can be used as a member system and accepts user registration. The user database of this system, the database of line booking system and online booking system are a unified library, which is more convenient for the website to manage users.
3. Inquiry system for tourists' travel intention
Visitors can post their travel intentions on the website, and the travel agency will customize their services. It can be deleted in the background.
4. Online FIT Grouping System
Including: publishing/maintaining the group information, online registration group, background management procedures.
Publish the request for group fight: Travel agency members publish their own group fight routes and team plans, and invite other peers to join the group fight.
Modify/delete the package request: Travel agency members can publish their own package routes for modification and deletion.
Revise the group-joining plan: the travel agency will update the group status online immediately after the dynamic group-leaving/group-joining changes.
Group demand (group inquiry): If the user does not find the line that meets his own requirements in the group plan, he will have his own customers. You can publish your own group requirements for team inquiry.
5. Electronic magazine subscription Distribution System
Creation, modification, publication, deletion, inquiry, subscription and unsubscribe of electronic magazines.
Anti-spam function: users who subscribe to e-magazines can ensure that other users and publishers of e-magazines can't see your e-mail address through simple settings, that is, they won't receive spam sent to you by some users through this system.
User-to-user messaging function: Users can send short messages and emails to other users and system administrators through this system.
6, e-mail marketing system
The advantages of e-mail marketing are:
Convenient, there is no need to make printed matter at all, and there is no need to hire manpower to deliver it.
Low cost, the production cost and the sending cost are much lower than those of traditional mail.
E-mail with high feedback rate is directional, and its convenience of use will also lead to higher feedback rate.
7. Online market research system
This system supports single-user online voting, and the voting results are displayed in bar chart or pie chart.
You can modify the theme and options of the applied voting content at any time.
The system has the function of preventing one person from voting more than one vote.
The voting engine application module supports applications with up to eight options.
The applicant can freely choose to generate a three-dimensional pie chart or bar chart to display the voting results.
Engine background management provides a friendly interface, and administrators can modify the database content without any programming.
Administrators can add or delete options for existing voting topics. Administrators can directly delete voting topics or add options to add new voting topics.
8. Statistical system
The advantages of the statistical system developed by our company are as follows:
You can count the detailed sources of customers.
You can lock the customer's source area and the number of visits.
Statistical real IP, you can customize the statistical time. You can lock the source search citation and keywords used by the target customer.
Provide statistical analysis function of data.
9, dynamic column update
You can display different content columns page on the page according to different periods, and realize the background dynamic column update. You can add and modify columns and add information for the column. Support graphic display.
10, background management and authority allocation
The system supports multi-person maintenance, and different permissions can be assigned according to different division of labor.
Support data security backup.
Unified database, easy to maintain the website.
1 1, professional tourism forum system
This system supports multi-person speech, and can limit authority.
202 1 website planning template Fan Wensan Now the development of the network has shown the trend of commercialization, popularization and globalization. At present, almost all companies in the world are using the Internet to transmit business information and conduct business activities, from promoting enterprises, issuing advertisements, recruiting employees, transmitting business documents and even expanding markets and online sales. Nowadays, the network has become a strategic means for enterprises to compete. The diversified expansion of enterprise management and the further expansion of enterprise scale have provided higher requirements for enterprise management, business expansion and enterprise brand image. Under the new economic conditions supported by information technology, more and more enterprises use the network as an effective tool. The website has already entered the substantive stage from the demonstration stage, especially providing a stage for enterprises to show themselves and creating a shortcut for consumers to understand the enterprise. Companies can establish a business platform, implement all-weather sales services, promote corporate image, publicize corporate products and release corporate news through the Internet, and at the same time, make the company better understand the psychology and needs of customers through information feedback. The organic combination of website virtual companies and physical companies will be conducive to the expansion of the company's product sales channels, save a lot of advertising and operating costs, and better grasp business opportunities.
With the development of global information network, inter is not only a technology in the world, but more importantly, it has become a new business model. From 4c(connection. At the level of munication, merce and co-operation, it has completely changed the way of human work, study, life and entertainment, and has become the main driving force for national and regional economic growth. Inter is becoming the largest public information database in the world, which contains countless information resources, and all the latest information can be obtained through network search. More importantly, most of the information is free, and the application of e-commerce can enable enterprises to obtain a huge amount of commercial information that can not be obtained in the traditional mode, so as to get ahead of their competitors in the fierce market competition. The internet is really full of business opportunities.
Therefore, we plan the website of xx Pump Co., Ltd. based on the future development direction of the website and in the spirit of professionalism and responsibility, and close the relationship between xx Pump Co., Ltd. and its partners, distributors, customers and visitors, optimize the business model of the enterprise and improve the operational efficiency of the enterprise. Adopt the latest technical architecture and application system platform to assist the website of xx Pump Co., Ltd. to optimize the complex business operation process. Specially tailor-made an online brand promotion platform that meets your own needs for the website of xx Pump Co., Ltd..
1.2 website goals and expectations
1, help the group company to establish effective corporate image publicity, corporate style display and product promotion, create a new image of "xx Pump Co., Ltd." and highlight the large-scale corporate image of xx Pump Co., Ltd.
2. Make full use of the fast and cross-regional advantages of the network to transmit information, report the news of the company in time, introduce the latest information and technological achievements of the industry at home and abroad, and popularize advanced experience at home and abroad.
3, through the product database function to achieve online product orders, data search, supply and demand contact, etc., to conduct online product sales guidance, to achieve safe and fast online product inquiry and ordering, to provide convenient online services such as products and related information sharing, and to optimize internal management.
4. Provide an online open platform for enterprises and customers, enhance information exchange and experience exchange inside and outside the system, cooperate with the spiritual civilization construction of enterprises, increase the reputation of customers and improve the cohesion of enterprise employees.
1.3 website design principles
Commercial principle
As an important part of enterprise's commercial operation, it serves the external spread of corporate culture of xx Pump Co., Ltd., the establishment of communication channels between enterprises and customers, enterprises and employees, the improvement of enterprise service system, the creation of more business opportunities, and the provision of scientific decision-making assistance for enterprise operators.
Brand principle
Provide customers with valuable products and services, fully embody the brand advantages of "xx Pump Co., Ltd.", focus on shaping the personalized image of enterprise network brand, make attention resources as much as possible into brand consumption, and establish a loyal consumer group of "xx Pump Co., Ltd.".
Principle of economy
Establish a network platform suitable for the needs of xx Pump Co., Ltd., provide a wide range of functions covering various needs of users, and have flexible data processing methods to meet highly customized needs, save website construction costs, and ensure its good expansibility and openness; At the same time, the website has a management background based on the web interface, so enterprises can update and modify most of the contents of the website independently, which saves the operating cost of the enterprise website and improves the efficiency of information update and dissemination.
Extensibility principle
The overall planning and framework design of the website is extensible, and the design of the front page can ensure that the enterprise website will not destroy the overall structure of the website after adding columns. The design of background database is highly extensible, and enterprises can add, delete and modify columns and categories as needed.
1.4 solution
1, interface structure
According to the ci style and website function of xx Pump Co., Ltd., our professional designers adopt the latest performance technology to design comprehensively, fully embodying the image of xx Pump Co., Ltd. as a big enterprise.
2. Functional modules
Based on the principle of concise interface and flexible functional modules, the website construction provides a dynamic space and room for self-updating and maintenance for the website design, production and maintenance personnel of xx Pump Co., Ltd., so as to improve their websites and achieve the fundamental purpose of one-time investment, long-term benefit and cost reduction.
3. Website promotion
We can provide the most professional, effective and economical website promotion service for enterprises with years of in-depth research on Internet technology, a good grasp of the current situation and development trend of the Internet in China and mature experience in website promotion service.
4. Content theme
The design focus shifts to customer-centered, and practical and concise columns and functions are designed around the customer's needs, which greatly facilitates customers to understand the process that a series of needs, such as enterprise services, consulting services, technical support, question answering and personalized product opinions, are met one by one on the website of xx Pump Co., Ltd.; Product display, service technical support, questions and feedback are integrated to fully help customers experience the full range of services of xx Pump Co., Ltd. 。
5. Human resources
The website administrator can open multiple administrator accounts and set management permissions for each administrator. The system automatically configures the management background for an administrator according to the permissions, and only the administrator is allowed to manage the columns with management permissions in the background. At the same time, the website develops a membership system with hierarchical management function, which can classify dealers, agents, ordinary customers, company employees and website administrators and set access and management rights for them respectively. This makes the whole website run in an orderly way, and at the same time, it also achieves full-time personnel with clear responsibilities and rights.
6. Website maintenance
Technical training on daily maintenance and update of the website maintenance personnel of xx Pump Co., Ltd. After the successful development of the project, the enterprise can independently complete the maintenance and update of the whole website.
Second, the overall structure of the website
2. 1 website column structure diagram
Note: The columns with yellow background are columns with dynamic database.
2.2 column description
The column structure of the website of xx Pump Co., Ltd. is shown in the above figure. Column planning fully takes into account the needs of xx Pump Co., Ltd. to display corporate image, expand visibility and online marketing. The website adopts a variety of dynamic modules, and enterprises can update most of the contents of the website independently.
The design of the page will fully reflect the image of xx Pump Co., Ltd., a large domestic enterprise, and the frame arrangement, color matching and proper insertion of flash animation are just right, so that the whole website can bring good visual enjoyment and spiritual pleasure to users on the premise of ensuring functions.
2.2 1flash boot page
Flash guide page is the first window of enterprise website, and it is the key page that determines customers' first impression of enterprise culture. The layout and style of the page play a decisive role in the overall positioning of the website. We have a professional and energetic art design team, wonderful flash vector animation technology and experienced website planning engineers. Customize the unique style and overall image structure for the customer's website.
In the design style, it embodies the characteristics of the industry and outstanding personality of the enterprise, so as to stand out from the crowd.
The content focuses on displaying information such as corporate logo, company name, company products, etc., highlighting corporate image and strength.
2.22 Website Home Page
Using dynamic asp dynamic page, the latest information of the whole website is displayed on the home page, mainly including the latest dynamic information (automatically extracted from the company dynamics), recommended products (released by the administrator in the background), and so on. Network management can dynamically update the contents of the home page in the background. Visitors can know the latest updates of the whole website and the latest activities of the company as soon as they enter the home page, which gives them a refreshing feeling and attracts them to visit the website of xx Pump Co., Ltd. frequently.
2.22 Overview of the Group
This column includes five secondary columns: Group Introduction, Enterprise Honor, Organization, Branch and Information Feedback. The content is to convey the company's business philosophy and enterprise values, and establish the brand and image of the company by using the advantages of modern online media. The column adopts static pages. In the page design, we use a variety of animation effects flexibly to convey the corporate image of xx Pump Co., Ltd. best. Among them:
"Group Profile" mainly introduces some basic information of the company, including text introduction and photos of corporate location.
"Enterprise Honor" shows the technical certification certificate or honor certificate obtained by the enterprise. The certificate is in the form of thumbnail and text introduction. Click the thumbnail to pop up the big picture display window.
"Organization" is the management structure chart of the group company, which is displayed in the form of a tree directory.
"Branch" introduces the situation of branches around the country and sets up hyperlinks to the websites of each branch.
"Information Feedback" adopts an online feedback form. With this module, visitors can submit feedback information online, and they can choose the type of questions they submit. The feedback information is sent to the administrator's mailbox in the form of e-mail. The system can automatically determine the mailing address according to the selection.