On the premise of ensuring product safety, food packaging design needs to pay attention to visual effects and user experience, and packaging design is one of the main factors for consumers to decide whether to buy. Food packaging design should pay attention to the following aspects:

1. must meet the food hygiene standards.

Food packaging materials must meet the hygienic standards for food packaging stipulated by the state, so as to ensure that they will not pollute food and avoid bringing hidden dangers to consumers' health. At the same time, we must adhere to quality control, strict food safety standards and relevant regulatory laws and regulations.

2. Strengthen brand image

Commodity packaging can vividly show the image of a product to consumers. At the same time, the product characteristics are used for packaging design, so that it has differentiated competition with other similar products. Creating a strong and distinctive brand image is a conventional means to attract consumers to buy.

3. Pay attention to packaging structure design

In order to attract consumers' attention better, we must first meet the requirements of storage and use, and facilitate transportation and sales. Therefore, the structural design should have a reasonable opening direction and the material combination needed to exert multi-level resistance. In addition, the necessary convenience should also be taken into account, because details are the key to know.

Choose the right color

Color has the ability to attract attention, which can highlight the highlights of food packaging design and improve the attractiveness and recognition of products. The choice of color can be based on the type of food, brand image and audience. From a psychological point of view, the color of food packaging can increase consumers' interest and closeness.

5. Text typesetting is easy to understand and read.

In food packaging design, text typesetting is also very important. Factors such as font size, font color and typesetting mode should be considered to make product information clear and easy to distinguish. At the same time, we should also pay attention to the accuracy and authenticity of the label content. Copywriting needs to be full of cultural background characteristics or clear operation methods and other humanized emphasis on implementation.

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The above is the answer provided by Zhonghui Design (a professional packaging design company). I hope it will help you.