As for Youlemei, up to now, she is actually a nobody, and at best, she can only be called a childhood memory. This arm instant milk tea is mainly fragrant. The two excellent instant milk teas, Xiangpiaopiao and Youlemei, are only Xiangpiao. So, how did Youlemei fail in this competition? The main reason, I think, is that Youlemei is the loser of their big price war. At that time, the two giants of instant milk tea industry, Youlemei and Xiangpiaopiao, started a price war with each other. When the unit price of Xiangpiao milk tea raw materials increased and had to raise the price, the leaders of Youlemei milk tea made up their minds to reduce the price of milk tea without hesitation, so as to attract customers to buy and occupy the market. But no one expected that consumers' preference for milk tea was different from other industries, so the fragrance fluttering that kept the price unchanged won the first place in this price war. Youlemei was born that year. That classic sentence? Is it your Youlemei? After the advertising words were spoken by Jay Chou, they swept all platforms at once, which is another example of successful brainwashing. Now we can answer the advertising words of this brand at once. It can be said that Youlemei spent a lot of money on advertising. Jay Chou was asked to shoot seven series of short advertisements at one time, and the plot was deeply rooted in people's hearts. And this series of advertisements also provided a lot of material for many later creators, such as remake and so on. But the fragrance is fluttering, since it can occupy the leading position, it will naturally not be more economical than Youlemei in publicity. Fragrant advertisements were also brainwashed at that time. At that time, the major platforms took turns? Selling more than X billion cups of fragrant milk tea a year, we can go around the earth X times together. ? This simple and intuitive advertising language tells consumers that their sales volume is very large, and the degree of brainwashing is not lower than that of Youlemei. In addition, I think the biggest marketing means is to implant advertisements in TV series, which happens to be a national hit drama, that is, Meteor Shower is a childhood memory of a generation, and people of all ages are watching it, so this is also an example of its successful marketing.