The Mid-Autumn Festival, as the core gift of the festival, the war in the mooncake market is coming to an end. In recent years, the Mid-Autumn Festival mooncake market has continued to shrink. Against this background, in addition to traditional sales locations such as supermarkets and hotels, In recent years, places represented by coffee shops and cake houses have obviously become another important battlefield for mooncake sales, and the hot spots for mooncake sales have gradually shifted to cafes and cake houses.

Reports indicate that in recent years, Starbucks, COSTA Coffee, Wedomei and other stores have begun selling mooncake pick-up coupons one and a half months before the Mid-Autumn Festival. Since these stores are relatively large in number and are located in densely populated office buildings, It is located near a shopping mall, so it has attracted the attention of many white-collar workers and young people. Sales have doubled in the past few years.

Many netizens said that the mooncake gift boxes launched by Starbucks in consecutive years have become the most anticipated products for "star fans" every year. What is different from traditional mooncakes is that the mooncakes they launch are smaller in size and have the same taste as coffee shops, so they can attract the attention of loyal customers.

Many netizens said that the taste of mooncakes is the same every time I eat them. Anyway, I am not interested. I usually buy a box at home every year to visit the elderly. However, the types of mooncakes will definitely become more and more popular in the future. Come more and more!