Bread is a common food in daily life, but as a copywriter, if you were asked to combine bread with ordinary life and write a group of copywriters, what would you do?

We can look at a case first, which may help you open up the creative thinking of copywriting.

This case is a copy of the latest poster with bread ready. Bread Ready has always taken "home" as its core value. Three years later, bread came to reshape the brand image and combine "bread with life" to produce a brand-new poster copy. Details are as follows:

Elsewhere, space is reserved for shelves, and here, space is reserved for you.

Take it easy, the baker may be the only one who does one thing.

More transparency, less rejection and mutual peace of mind.

The good habit of finding fault stems from having a good family.

Here is the most expensive luxury in the world, which is the way you eat, drink and satisfy.

There is a kind of sugar without additives, which puts beauty on the face and warms the taste of home to the stomach.

The above is the latest poster copy of "Bread is Ready" combining life topics. After reading it, do you have any new thinking direction on the topic of bread+life?

Every bit of daily life can be used as the source of copywriting materials. Pay more attention to the people and things around you at ordinary times, and your copywriting materials and inspiration will keep coming out of your mind.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).